Networking

Associate Yourself To Success And Increased Sales

2009-03-04T04:00:00.001-08:00

Writen by Kurt Mortensen

Association is a powerful tool in helping you influence and persuade your audience. If used correctly, you will be able to create the desired feelings, emotions, and behavior in your prospects. It is in this way that you can use association to bring about the best experiences and create a persuasive environment. Whatever your subject is drawn to, impressed by, or desirous of, seek to incorporate it into your message, your product, or your service.

The Law of Association is constantly at work. If an audience likes a picture, a logo, or a musical jingle that appears in an advertisement for a product, they also tend to like the product. Why is it we must dress up for a job interview? It is because we know a slovenly appearance will bring into bearing certain unwanted assumptions or associations about us. Have you ever heard about past cultures where the messenger was actually killed when he brought back bad news? Why do you think it is that restaurants decorate a certain way, have their lighting a certain way, and play certain types of music? All these things are defined in the Law of Association.

I remember having a corporate credit card when I was working for a certain unnamed corporation. The company had a nasty habit of not paying their bills. One day I got a phone call from a collection agency claiming that because my name was on the credit card, I was responsible for making the payments due. I informed the representative of the situation, but he was quite persistent. Of course, I was not responsible, but the interesting association was that the representative's name was Thor, the god of thunder (or so he said). The point is that if you want to create the feeling of a tough, persistent, strong person, then Thor is the perfect name to go by. Suppose his name had been Stanley or Herbert or Shannon instead? Not quite as threatening, are they?

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Success Advantage to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

We all know what endorsements are: Companies use famous people to pitch their products so we'll associate that individual and their success with the product. For example, Bill Cosby endorses Jell-O and Kodak, Michael Jordan pitches for Nike and Hanes underwear, and Tiger Woods does ads for Titleist golf balls and Buick automobile. We tend to like products, services, and ideas that are endorsed by people we like, regardless of the quality of the product. Sometimes, we will even buy a product for the first time simply based on a celebrity endorsement.

We naturally want to be associated with fame, fortune, and success. That is why we follow the lead of celebrities we admire, respect, and like. It's also why we use the products they endorse. It is amazing to see teenagers ignore their parents' warnings about drugs, but when their favorite star or professional athlete says it's not cool, they stop. This is the power of association.

All in all, the use of celebrities to endorse products is one of the most popular and effective associations marketers and advertisers use. Why do corporations spend tremendous resources to find the right spokesperson to bring the right association to their products? We hold our beliefs and attitudes to define and make sense of who we are. By shaving with the right razor or eating the right cereal, we are saying, "I am just like that ball player; I am part of the attractive "in group." By purchasing the "right stuff," we enhance our own egos. We rationalize away our inadequacies as we become just like our favorite celebrity."

The critical factor in using a celebrity endorsement is creating an emotional tie or association between the consumer and the athlete/celebrity. The athlete or celebrity's positive associations have been transferred to the product or service. Wearing the same shoes or driving the same car as their hero allows consumers to identify and associate with their idols.

There is a downside to using celebrities to promote products and services, however. Anytime a celebrity gets negative press, that association also tends to carry over to the products and companies they promote. In such cases, depending on the severity of the circumstances, the celebrities are usually dropped like hot potatoes. Michael Jackson was once an endorser for Pepsi until he was accused of child molestation. The company was quick to pair its product with someone else. Tonya Harding, the Olympic figure skater, was a Nike endorser until she was convicted of assault on fellow skater Nancy Kerrigan. Mike Tyson was also an endorser for Pepsi until he was convicted of rape. O.J. Simpson was once the spokesman for Hertz car rentals until he went on trial for a double murder.

Application Questions

Who could endorse your product, service, or cause that will create the right association?

Who or what affiliations do you generate with your product, service, or cause? -i.e. images, feelings, attitudes

What could you sponsor or display to generate a positive association for your product or company?

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.

Kurt Mortensen's trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available!

Kurt Mortensen teaches over a hundred techniques to give you the ability to effectively work with every customer that walks in your door. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others. Learning how to persuade and influence will make the difference between hoping for a better income and having a better income.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

Write It Down

2009-03-03T04:00:00.001-08:00

Writen by Bette Daoust, Ph.D.

Why would you want to write information on paper when you have a business card in hand?

Putting it on paper can mean a number of things. It can simply mean putting notes on the back of someone's business card, or it can mean to take extensive notes in a notebook. Which ever method you choose, be certain that the notes can identify who it was that you were conversing with. Nothing is more embarrassing than talking to a person sometime in the future and finding out you are talking about something they know nothing about.

If you remember some of the Leslie Nielsen movies, he starts talking with a business executive about a project he is starting. He mistakenly identifies this person as the one that hired him. As you can imagine, by the end of the skit, Leslie Nielsen is trying to hide and disappear until he can find the correct individual. Name recognition in this case was the difficulty. Here is another example: a buyer from a company walks in and says he wants to order the usual and then walks out. If you do not know who he is or cannot remember his name, that order may never be filled - total embarrassment for the sale person. The same can happen to you if you do not take the time to write it down on paper. Meticulous notes are not necessary, but if you want to remember, you must put in some key factors that will jog your memory in the future. Practice going back to the person at the same event and repeat their name and go back to one of the points they made.

Also, a lot can be told from the prospects' business cards: are they original, colorful, on good stock, informative, tasteful? Now that you have all the information you want from the other person, you should make sure that they know about you. You have given your pitch, asked your questions, collected their card, made notes and are ready to take the next step. You need to have something that will catch their attention and make them remember you. Most often that something is your business card.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/

How To Get More Visibility Through Networking

2009-03-02T04:00:00.002-08:00

Writen by Abe Cherian

The most effective form of advertising is also the oldest: word-of-mouth. Bright ads and slick brochures don't compare to an informed recommendation (or warning!) from someone trusted and respected by potential customers.

Word-of-mouth can be just as effective when the information comes directly from you. By networking with colleagues, allied businesses, and potential customers, people can learn more about who you are and what you do. Networking is also a great way to become more attuned to the issues that affect your customers-their needs, concerns, and preferences-giving you a better chance of being in that proverbial "right place" at the right time.

Networking is no different than attending a social gathering. In fact, it's better because you already have something in common with nearly everyone you meet. Of course, you should never adopt a "who are you and what can you do for me" attitude. Networking works best when there's no pressure to make a sale. Ask questions and always listen. First impressions are important, but they also can be enhanced or changed over time.

To begin building your business network, consider the following:

Professional societies. Nearly every type of business has a national association that represents their members' interests; most have local chapters with regular meetings and activities. Along with providing a great source of contacts, professional societies offer volunteer opportunities where you can demonstrate your initiative, cooperative spirit, and leadership qualities.

Customers' professional societies. If you really want to know what your customers are thinking, get involved in organizations that represent their interests. Do some research before you sign up, however. Some groups may have restrictions on membership, while others may have fees that exceed your expected returns. On the other hand, many groups may encourage businesses such as yours to advertise in their publications or participate in special programs.

Chambers of Commerce/Business Roundtables. These groups offer valuable exposure within a particular community or region. While other members may not be in your target market, they can provide valuable leads and referrals (there's that word-of-mouth advertising again!). Many also provide opportunities for small businesses to "show their stuff" via trade fairs, demonstrations, and media features.

Community service organizations. This is a great way to combine a personal interest with your business. Many groups may have a need for your type of service, giving the opportunity to do pro bono work in return for free visibility. What's more, your fellow volunteers may also be potential customers.

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.freehomebusinesstips.com

If you wish to find a suitable home business or learn how to start your own business from your home visit Free Home Business Tips: http://www.freehomebusinesstips.com

Social Bookmarking Confused Youre Not Alone

2009-03-02T04:00:00.001-08:00

Writen by Theresa Cahill

The word is out that social bookmarking is the thing, that special flavor of the month (or year or decade?), but only by taking it in small steps have I been able to figure out some of its ins and outs.

The long and short of social booking is, it is a way to save your Favorites folder (or portions thereof) online. This means no matter where in the world you happen to be, as long as you've got a connection to the internet, you just log into your social bookmarking account and voila! at your fingertips are all of the important urls you might find yourself needing - but without access to - since your computer is sitting home and you're not.

Now that is a good idea! Saves uploading a bunch of urls to your domain, or remembering to send them to your Aunt Sally before you visit, on the off chance you'll need to remember that special something while you're away.

(By the by, it's also a quick way to actually use your home computer. I don't know about you, but my Favorites folder is virtually useless at this point.)

But, there's even more to social bookmarking then easy access. You can also share this information with others. Your friends, family, co-workers, subscribers, whoever, can easily see what you've been uncovering on the web and decide, at that point, if it's something so useful and/or interesting that they, too, would like to access it easily through their own social bookmarking account.

The logical step from there (since I'm assuming that you are reading this because you, too, are interested in new ways to market on the net) is to find a way to tie bookmarking to your service and/or website.

If this is all new to you, too, head here: http://del.icio.us/ This is a very popular social bookmarking service.

You'll see numerous urls listed on their main page, and since we're just getting the hang of this (assuming you don't already have an account and are way ahead of my learning curve level), let's practice :)

Beside each of these web page entries are the faint words "save this."

Put your mouse over the "save this" and click. If you have an existing del.icio.us account, it will take you to the log in page for your account (for you smart ones!). If you don't have an account yet, you'll be given the opportunity to create one now.

After creating your account and logging in, you'll see an area on your screen where the url you've chosen to bookmark is awaiting your description and/or notes and/or tags.

For our purpose, initially bookmarking our first entry, you need not worry about this too much at this time. Give it a description and/or tag that will make sense to you. You can delete it later.

Hit the save button and voila! You've got the beginnings of your social bookmarking!

At this point, under your "settings" area (upper right hand of screen in del.icio.us) you can do any number of things. Importing your current Favorites folder (or portions thereof) is available. Explore!

Now that you're on the road to social bookmarking comes the fun part... telling others what you're doing.

If you have a website, you can easily add (assuming you do your own webmastering or know the rudiments of copying and pasting) a "save this page" to any and all of your important webpages within your site. Use the "help" link, then read "For Publishers" under the Feeds and Tools section. That's where you'll find the code.

In addition, you'll want to share you're newly found method of communication with others. Get your family, friends, subscribers, mailing list involved in bookmarking your small chunk (del.icio.us listing) of the social bookmarking web.

Then, make use of it! Don't just load it up with junk. If you're a writer and find interesting writer's resources add them to your account. If you're a news junkie and track particular newsworthy items, post those!

As you get more and more familiar with social bookmarking, you'll understand the importance of "tagging" your information correctly. According to del.icio.us, your page goes on the front page (I've yet to see any of mine though) and also is filed away under sub-indexing using those all-important tags.

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A LAYMAN'S EXPLANATION OF TAGS:

If you're just bookmarking stuff online for yourself, no worries, but tags are critical to your marketing social bookmarking success.

Tags are sort of like mini meta desciptions. Tags cannot be inserted into a regular html page (don't bother trying to put them on your website, they won't do anything but take up space).

Tags are basically equal to metas and content. However, tags are used in blogs and rss feeds. They are the trigger words for online feeds to categorize (more or less) what it is you're writing about and posting. Obviously tying your words to popular tags will be very important.

http://del.icio.us/tag/ is a huge list of popular and not so popular currently used tags. My advice would be to be sure you've got the Google toolbar installed. As you click on some tags, check the page ranking (little green bar) on your Google toolbar. That will help you see how popular (or not) that particular "tag" is... and remember you don't have to "follow the crowd." You can choose tags "not so popular." Then, when others pick up on those tags, you're already ahead of the game :)

In the future, give your tags some very serious thought! Your tags will brand your own posted entries.

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I'll admit, I've only just scratched the surface so far. I don't claim to be an expert (that's obvious), but I do know that with further education and implementation, social bookmarking as a marketing tool is definitely worth the effort.

And... like all new things takes a bit of fumbling around before we get it right.

So ahead! Get started! See where it leads you - the next brainstorm idea is only a few minutes (okay maybe hours or days) away! :)

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ABOUT THE AUTHOR: Theresa Cahill is the owner of My Wizard Ads. Her job is to make your online advertising experience as effective and effortless as possible. mywizardads.com To see how I'm fumbling along... My Del.icio.us

Reference: social booking

How To Get Ahead In Your Career

2009-03-01T04:00:00.001-08:00

Writen by Mary Gardner

Bigger Better Deal. That's what everyone always hopes will come along. And if you are one of the few who don't, maybe you should reconsider!

Last night I was at a happy hour gathering of a bunch of my friends. There were 14 in all and we had quite a time playing musical chairs every so often to make sure everyone got to talk with everyone. We amused many of the people on the sidelines who wondered who we were and WHY we were having so much fun. The energy was contagious!

At one point the conversation settled in on what people did for a living. Since I'm getting more and more into the recruiting and placement side of my business, it seems that everywhere I go, people want to get me their resume. They want me to keep them in mind as I find new job opportunities. At first I was secretly surprised that so many people seem unsatisfied with their current work. It's not something that people usually talk openly about so when a certain conversation came up, I thought was quite interesting.

One of the fellows that we were with happens to work at NASCAR. He's extremely bright, hard working and loves what he does. But his attitude about work was one that I'd love to share with many of the people that I coach or have coached, because it ensures that he'll never be stale or stagnant in a career.

He said that he told his boss "if you think I'm not always looking for another job opportunity, you're crazy! I'm always looking and if something better (the BBD) comes along, then I'm outta here" . He also shared with his boss that he should be the same way, and that most ambitious people are like that. His attitude is pulling him forward constantly about looking at opportunities, and its' not sitting back complaining about the situations he has no control over. He's a great worker so there wouldn't be any way he'd be fired for something like this, but it's an example of how someone can continually get ahead.

After he shared the story with us, nearly everyone at the table shared a similar story. They're all in great jobs, making an excellent income, but none of them want to become stale with what they're doing. They want to remain excited about their work place and the work that they do, and yet, most of them had long histories with their current employers!

The conversation went into WHERE they each wanted to work after they left Charlotte. The places that came up were: Oregon, Southern CA, East coast beach town and FL. That was me of course, because my husband and I are moving there! In every case, the job was a secondary concern to HOW they wanted to live their lives. They considered the environment or the weather as one of the most important things and what the area offered them in relation to their hobbies. Some of them wanted to move just to experience another part of the county, and some of them wanted to be close to the best athletes in the world. The draw for me is coming home to family so my son can grow up around relatives.

The other sense I got at the table last night was how fortunate every single person there felt that they had met a group of people who genuinely liked each other. Everyone there had swimming in common, even if they didn't swim, their mate did. But everyone seemed so happy to be accepted for who they are and seemed to just love the camaraderie. I remember having groups like this in high school, college and when living in NYC, but hadn't had this again until recently until this group came together.

So what I see, is that it isn't MONEY that makes people happy. It isn't their house or the clothes they wear or the jewelry they adorn themselves in. It isn't the car that they drive. Rather, it's being with people who accept them, working in a profession where they are respected and are able to use their talents well, and live in a place where they feel comfortable.

So ask yourself: Have you gotten content? Have you settled? Are you happy with the place where you are in life? If so, FANTASTIC! If not, then get the wheels turning and get out there and start generating action. Talk to people about what they do for a living and how they like it. Call people from college or from the "old days" to check in to see what they're up to! Subscribe to the local newspaper of the city of your choice and call a recruiter (ME!) who can start the job search for you. And JOIN a group of people who are doing something that you enjoy. It doesn't matter if it's scrap booking or swimming, just do something. You'll be glad you did.

Making our decision to move was a big one, and I've noticed that my leap of faith has caused others to review their own life to see if they're happy or not. I find that if you see yourself being envious of another person for making change, perhaps it's time you made one too.

Change can be scary. Things don't always work out. But going for the life you'll love will always be worth it. And who knows, with a lot of persistence, you might come across that BBD!

Go for it.. and call me if you need help!

Mary Gardner, The Charisma Coach! is an Executive Communications Consultant and Trainer. She works with, coaches and trains individuals, sales teams, executives, and celebrities. She owned and operated one of the first coaching institutions on the east coast, CCI, in NYC, Philly and NJ. Mary has appeared on ABC's 20/20 and has self published a book on public speaking. Mary is married to Sway and is mommy to Jeremy 5, and lives in Orlando, FL.

The Anatomy Of A Brain Cramp The Retainer And The Lavalava Communication

2009-02-28T04:00:00.001-08:00

Writen by Paul Pulley

In life, you have to successfully work with people to get anywhere. You can't avoid it.

Some people are fun, good, and wholesome, and others can feel like a thorn in your shoe. Some will be there to boost you up and be a savior, and others will be there to take advantage of you, sometimes without the slightest care.

There is absolutely no way to lead a successful life without effective communication with those who can help you reach your goals. And the secret to effective communication is to fully understandor at least try to understandthe other person's perspective. Understanding the other person's perspective helps you build camaraderie, negotiate faster and more effectively, add value to a partnership, and build respect for each other. To communicate effectively, you've got to be on the same page as the other person.

I came home to my apartment one day after class. As usual, I changed into a T-shirt and slipped out of my pants, tying a lavalava around my waist. A lavalava is a brightly colored, flowery cloth wrap or skirt that Polynesian men and women wear, usually with nothing on underneath but underwear. I previously lived in the Samoan islands for two years and grew accustomed to wearing a lavalava to beat the humid, tropical heat. During any scorching summer, a lavalava is one of the best types of personal air conditioning systems available, despite the fact that it is rarely found fashionable on a white American male like me.

Relaxing in the coolness of my apartment and having finished dinner and a night snack, I began to prepare to go to bed just as my roommate Don came home. Don was a long-time friend, but had recently moved in with me and another good friend.

"Hey Donaldo!" I chirped my nickname for Don as I slipped my ultra-thick retainer in my mouth.

"Hey Pablo!" Donaldo responded, likewise referring to his nickname for me. I saw him glance at the colorful flash of cloth around my waist. Donaldo was somewhat new to the concept of a lavalava.

But what was stranger to Donaldo was my thick plastic retainer that I usually wore only while sleeping. And with it in my mouth acting like a loose plug, it was extremely difficult to talk coherently. It piqued Donaldo's interest as we exchanged a bit of small talk. Small talk was challenging for me as I sought to find different ways to place my tongue while forming words.

"So do you like wearing that?"

"Sure I do!" I enthusiastically garbled, thinking he was referring to my lavalava he noticed earlier.

Donaldo walked to the kitchen to grab a bite to eat while I settled down on the couch for a little reading. Don popped his head around the corner.

"Is it comfortable?" Don suspiciously asked, clearly confused at my apparent excitement to wear a cumbersome retainer.

"Of course it's comfortable!" I mangled a response, not sure how Donaldo could mistake the advantages of a free-blowing, ventilated lavalava in the privacy of one's home.

"And you wear it at night?"

"Yes, but sometimes it falls off in bed."

That sounded a little odd to Donaldo. Does Paul sometimes wake up with the retainer patiently waiting on the pillow, to be plopped back in his mouth? Don waited for his burrito to finish cooking in the microwave. Then he probed further.

"Do you have to clean it much?"

"Yeah, it gets dirty every now and then."

Dirty every now and then? Uck! If Donaldo had to wear a retainer every night, he would have been sure to religiously and thoroughly clean it on a regular basis.

"How long have you had it?"

"Oh, about five years. Do you like it?" I asked, starting to feel a little flattered. I can't say that a lot of people found a lavalava to be the most chic apparel for a straight guy, although I did know some people from my past who wanted to wear one anyway. I often gave away extra lavalavas as gifts.

I stood up and walked into the kitchen to sense if he was willing to be converted to wearing a lavalava. I sat down across Don at the dinner table. "Maybe I have a spare one you can have if you'd like," I volunteered, hoping to further the cause of Americans wearing lavalavas in my corner of the world.

"Oh, no," Donaldo quickly replied, "I mean, thanks, but that's okay, I don't need one." With his dinner in front of him, Don was beginning to lose his appetite at the thought of putting someone else's spare, rarely cleaned retainer in his mouth.

"So why do you like wearing it?" Don asked, reluctantly taking a bite of his burrito.

"Oh, it feels really comfortable, especially when the wind blows." I responded frankly.

"So you open your mouth when the wind blows?" Donaldo asked starting to feel genuinely confused.

I chuckled at the ridiculousness of his question. I mean, why would you open your mouth when the wind blows through your lavalava?

"Well I suppose I might want to open my mouth to laugh if it were ticklish," I joked.

Ticklish? Don started to feel like maybe he had underestimated the uplifting experience of wearing a retainer.

But then I began to wonder if he was trying to offend me, like asking if I was full of hot air that blew out whenever I spoke. Rather than let Donaldo see that I was bristled by his insulting comment, I brushed it off and changed the subject.

"How is it going with your new girlfriend?" I asked.

"Good. Fine," Don chewed his food pensively, still trying to piece things together. He still could not see how cold air blowing on a retainer might cause someone to feel so pleasantly comfortable. Several moments passed.

"Back to what we were talking about," Don continued, "Are there other ways to feel good while wearing that thing?"

I began to feel uneasy at the increasingly private questions. I tried even harder to change the subject back to Don's girlfriend, "Hey, I'll tell you what, I will give one of these to your girlfriend. It should look pretty on her. She'll love itmost women do."

This floored Donaldo. He spit out his last burrito bite, thoroughly disgusted and offended at my proposition that a thick retainer would make his sweetheart look more attractive. He also wondered if I was threatening to embarrass him and scare off his new love interest with whatever level of gruesome detail I could throw Donaldo's way, me being the "weird and gross roommate" that people would do best to avoid.

As his eyes narrowed in anger against me, a startling thought hit Donaldo, causing him to pause for a moment as he contemplated our dialogue. We stared at each other in deafening silence.

"What are you talking about?" he asked.

"Well, my lavalava of course!" I exclaimed, beginning to sense a brain cramp that had been active for the past 15 minutes.

"I was talking about your retainer!" Donaldo cried, feeling sudden relief sweep over him as our entire conversation finally began to make sense.

We burst out a hearty laugh at our miscommunication as Donaldo finally agreed to accept a lavalava of his own, as a gift from me.

To this day, we still enjoy recounting how confused we were with each other that evening. Just in those 15 minutes, we learned so much about how listening can affect a friendship, either for good or ill, and can clear up or exaggerate misunderstandings.

Different cultures and backgrounds always seem funny or odd to those who did not grow up in them. Effective listening pulls down those barriers to understanding. Listening is an art you can master, and once you do, the rewards are ten-fold.

And you get a better friend in the process.

Paul Pulley is the author of The Anatomy of a Brain Cramp. His other short stories that humorously teach about the laws of success in life can be found at his website http://www.thebraincramp.com

Pass That Lead Along Instead Of Saying No

2009-02-27T04:00:00.001-08:00

Writen by Dr. Gary S. Goodman

I just got a lead from someone who left a message saying he wants to have appointments set on his behalf.

I used to consider these inquiries a nuisance, because it would bother me to ignore them, and I didn't feel I could benefit from them, directly.

But now, I take a different tack.

For example, at present, my firm doesn't do appointment-setting, but we know others who do.

So, without hesitation, I didn't call him to say no; I passed along his inquiry to someone who can say yes.

I won't earn a spiff, a commission, or a referral fee of any kind.

But it's in everybody's interest to make the economy more efficient, so instead of sitting on this lead, I sent it out as soon as I could, which happened to be within five minutes of receiving it.

This is the second time this week that I've done it, and I know, somewhere in the ether, someone, the great Overseer of All Business, is keeping track, and my very minor generosity will come back to me.

Perhaps multiplied, as some folks believe.

No matter, we should develop a small but responsive network of people to whom we can distribute excess or not quite relevant leads, if for no other reason, than it feel so good, and makes us feel we're making a contribution.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Communication Is A 2way Street The Networking Factor

2009-02-26T04:00:00.001-08:00

Writen by Janice Smallwood-McKenzie

The Personal Touch 1

There is a simple art to networking and the good news is, should you choose to put forth a conscience effort to improve the way you communicate, networking can and will become second nature to you, it is really just that simple. A personal touch big or small makes a big difference in how others perceive you professionally and personally as well.

I have a friend, Sharon and she seems to think that effective communication and networking is meeting people at a business mixer or dinner, giving them her business card, bragging on her title and then cornering the individuals she has met for the next 30 minutes with suggestions as to how they can assist her in growing and promoting her business.

Perhaps, you've run across a person like Sharon while networking at different events. I am sure you waited with much anticipation to be rescued from her. This feeling of discomfort in this situation actually keeps the individual from giving Sharon their full attention.

The problem here lies in Sharon thinking her business is the greatest thing in the world. Sharon should feel this way but she should also be considerate of others' time. However, she usually neglects taking an interest in other peoples' business and personal endeavors.

It's great to be an interesting person but it is also important to be interested in other people. The balance when it comes to effective communication is critical. Keep in mind your new contacts will either come towards you or run away from you based on the last experience with you.

Remember, what makes a conversation great. Yes, you guessed it. It's a two-way street.

By the way, "Everyone is important" is the Networking Factor!

By Janice Smallwood-McKenzie

URL www.101NetworkingCommandments.com

Ms. Smallwood-McKenzie is a Networking Coach in Los Angeles and she helps small businesses and professionals to expand their political, business, and social bases. She is the Author of "The 101 Commandments of Networking: Common Sense But Not Common Practice." Enjoy a Free Preview compliments of http://www.101NetworkingCommandments.com or visit Amazon.com to read Customer Reviews of this guide. This networking guide is available wherever fine books are sold. Janice's e-mail address is ConfirmedCoach@netscape.net

5 Ways To Start A Networking Group That Sizzles Not Fizzles

2009-02-25T04:00:00.001-08:00

Writen by Leesa Barnes

You've attended every networking event in your area and they seem to offer the same thing - eating, meeting, greeting and fleeing. You're bored with the routine of these events and you joyously decide that the time has come to start your own networking group that will blow everyone's socks off.

Starting your own networking group takes time and effort. Not only do you have to create excitement, but you also have to sustain the momentum so people continue to attend.

Here are 5 things to remember when launching your own networking group so that it sizzles, not fizzle.

Ensure that you build a solid board of directors or volunteers. You can't do this alone, so enlist the help of volunteers who share your vision. I was fortunate to have 6 people work along side of me in the early stages of the development of this association. The seven of us became the founding board. Having them helped me in shaping the direction of this new networking group, not in my own personal vaccum, but by tapping into a wide variety of experiences.
Craft your association bylaws early. This will save you alot of grief in the long run. The bylaws help you to govern your group so that it runs more smoothly. It also helps you in deciding how elections will be run, how board members will be replaced and how you'll manage your group's money.
Plan your year's events before you launch your group. Nothing will irritate new members more than to attend a launch for your new networking group with no other events planned for the rest of the year. Keep the momentum going by ensuring you have planned out the timing of your future events. If possible, make it the same time each month eg. the third Thursday or the first Monday. That way, people can plan ahead.
Decide early what your mission and strategy is for the first year. Being able to succinctly tell people why you're doing what you're doing can make the difference between having 10 repeat visitors or over 100. Understand why you're creating this new networking group by crafting a winning mission statement and strategies for the upcoming year.
Understand whether your new group conflicts with another. People are more willing to support networking groups that offer something new. Develop an interesting model that other networking groups aren't using and you'll create repeat visitors to your events.

While adopting these suggestions may be too much for your new networking group, following them will make the difference between having a successful - and sustaining - networking group or one that fizzles and dies within weeks of the launch.

Leesa Barnes, The Schmooze Coach, helps consultants, virtual assistants, professional organizers, coaches and solopreneurs avoid cold calling by developing a fearless networking plan. Leesa is author of "Schmooze Your Way to Success: 9 Fearless Networking Tips for the Shy, Timid, Introverted & Just Plain Clueless." Go to http://www.schmoozeyourwaytosuccess.com/ecourse.html and sign up for her free 8-lesson ecourse called "From Clueless to Fearless: Secrets from the Schmooze Coach."

Joint Ventures For Increased Profits

2009-02-24T04:00:00.003-08:00

Writen by Douglas Titchmarsh

It was a revelation for me to come to the conclusion that not all marketers online are my competition. It was a 180 degree shift in thinking which prompted me to join up with another marketer and work together to improve both of our profits.

Joint venture was one of the big buzzwords (phrases) of 2005, and since I tried it for myself, I can now understand why. Previous to doing my first Joint venture (or JV as us marketers like to call them) I looked at anyone who was selling anything online as competition, someone to beat to the sale.

It was a few months ago, Joe Hebert asked me to work with him on a project, and when we got talking, his idea was one which I had already started but put on the backburner, namely a membership site.

Joe had a lot of resources which I'd needed, including a great webhosting deal, and loads of information products to put into a membership site. I had a domain name (monthlyinfoproducts.com) and all the site layout, and graphics ready to go. The reason I hadn't gone further is because I didn't have the capital to add what I thought would be enough products to the site, which my new partner did. I also didn't have the time to upload all the products, my new Joint venture partner did.

My JV partner didn't have an email list to promote a new venture to, and didn't have the knowledge to get the scripts running to make the site automated. I had those skills, and resources, so we teamed up.

In just a few days we had a new membership site at http://www.monthlyinfoproducts.com , up and running and taking orders. Joe took care of the hosting and products, I took care of the design and promoting to a warm prospect list. Together we are making it work, where singly we had both struggled.

Now look at your own marketing, and online activities and see if you have some way in which a joint venture with someone could benefit your business. Maybe you need someone who can setup a script, or website, or you have some ideas which need a particular talent you don't have, you can barter with someone else who has what you need to make a profitable partnership which works for both of you without paying out hard cash for it.

Don't make the mistake I made, see everyone as a potential partner in profit, instead of an opponent to defeat. Start doing some joint ventures, you won't necessarily halve your profits, and you may well make more by sharing the work with someone.

Douglas Titchmarsh and Joe Hebert run several sites including http://dawghost.com , http://www.thediscountebookstore.com and their joint venture http://www.monthlyinfoproducts.com

Fabulous First Impressions

2009-02-24T04:00:00.001-08:00

Writen by Randy Siegel

Think back to a blind date, interview or party when you first met someone new. Chances are that within four seconds you made a snap judgment on how much you liked and trusted the person.

We do it to other people, and other people do it to us. It's called the "four-second window," and our challenge as communicators is to learn how to master first impressions in order to open the lines of communication.

For a few, the "four-second window" is a breeze. These rare men and women have naturally high "likeability factors," a face, smile or presence in which people instantly warm. Most of us, however, have to win audiences over fast.

When I ask executives to list ways they think we make powerful first impressions, they almost always answer first with "dress." Clothes may not make the man or woman, but they do convey a message. To project a professional image, consider these suggestions:

Don't buy clothes, invest in them. Invest in at least one power suit that makes you feel great.

Find a clothing store and/or salesperson you can trust. Also, find a good tailor or seamstress. Proper tailoring is as important as the quality of the clothes you wear.

Pay particular attention to the condition of your shoes. Check the condition of heels, soles, polish, leather and shoelaces before going out.

Dress for the place. Choose your wardrobe to match the region, company and person with whom you are meeting. In recent years, casual dress became a standard for most businesses, but this is changing. More and more offices are adopting more formal modes of dress.

Experts abound on the subject of proper business dress and grooming, yet the best advice for dressing for presenting came from one of my seminar participants. She suggested looking into the mirror to see if anything stands out and if it does take it off or change it. She was right: we want the focus on our face, not our clothes.

In addition to dress, four other factors contribute to an audience's first impressions: gestures, movement, stance and eye contact. Of these, stance and eye contact are particularly important.

Like appearance, stance contributes to instant credibility, and for many women, stance is a challenge. Most women are taught at a young age to assume a dancer's pose, feet close together with one toe pointed out at a 90-degree angle. While this stance may be pretty and feminine, it holds no authority.

Instead, I counsel both men and women to stand tall, feet shoulder width and pointed straight ahead. While it is important to gesture naturally, hands should rest at our sides when not in use.

Stance is important in establishing credibility so don't hide it. At no time should speakers stand behind a podium, desk, table or other obstacle.

Great speakers allow their audiences to see all of them - physically as well as emotionally. The eyes have been called the "windows of the soul." As such, they are one of our greatest asset in winning audiences. When it comes to eye contact, great speakers use a rifle instead of a shotgun.

I coach executives to begin their presentations by standing in silence, finding a friendly face, establishing eye contact, taking a deep breath and then beginning their talk. This simple tip helps speakers become grounded and start their presentations with authority.

Many presenters talk while moving their heads from person to person like a sprinkler system, or worse they lose all connection with their audience by staring at one person, the slide screen or the back of the room. I train presenters to pick one person and maintain steady eye contact with that person until they have delivered a complete thought then move on to someone else. Intensive eye contact can be uncomfortable, yet it is also highly effective in generating trust.

Appearance, stance and eye contact have to do with how we look, and looks are important in creating positive first impressions. But I believe even more important is how we make others feel. We can help others feel comfortable by:

Being the first to look at them in the eye, really looking at them when we do, noting the color of their eyes.

Being the first to smile.

Identifying ourselves first and leaning forward.

Extending our hand, or offering a "handless handshake," where we do everything we would do in extending our hand, but don't.

Repeating their names.

In conclusion, credibility and likeability are keys to fabulous first impressions. We can communicate credibility by dressing sharp and paying attention to such details as stance and eye contact, and we can become more likeable by working consciously to make people feel comfortable around us.

"The Career Engineer," Randy Siegel, helps clients electrify their careers and transform their lives by becoming high voltage communicators. Subscribe to http://www.powerhousecommunications.com/newsletter.htm">"Stand in Your Power!" his eNewsletter at http://www.powerhousecommunications.com

Are You Leveraging Your Business Network

2009-02-23T04:00:00.001-08:00

Writen by Denise O'Berry

Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job. Will the downsizing ever stop? I doubt it. Most large corporations focus purely on the bottom line and employees are the biggest expense.

And sadly, many workers become lax at maintaining their professional network when they've worked with a company a while. With mass layoff announcements screaming at us every day in the news, having a dead or outdated business network can extend the time it takes to find a new position. And what about new grads? Without a business network, what is their hope of finding that prized position?

It's common knowledge that many jobs are filled through word of mouth networking, yet most job seekers begin their hunt without a strong business network. Having a dead, outdated or non-existent business network can extend the time it takes to find a job. And if you're in business for yourself, your business network is your key to success.

Whether you're shy or outgoing, business networking must be part of your marketing arsenal. You'll be successful if you are prepared. Here are a few keys to success.

- Before you go to a networking meeting, be prepared with a goal. Who do you want to meet? Why are you there? Have a conversation icebreaker ready to get to know the right people.

- At a networking lunch, don't reserve every seat and act like a grump if someone unfamiliar wants to sit at your table. Welcome the opportunity that a stranger presents. They may be your next customer.

- Treat referrals like gold. Contact the referral within a day, if possible. Let the referrer know how things went.

- Online, your email creates the first impression just like your physical presence does at face-to-face meetings. Be the business professional that you are.

Connections are crucial for business success, but it's not so much who you know as who knows you. How did you find your last business connection? You probably asked a few friends who they used. That's how business networking works. Make sure your network is alive and well.

Denise O'Berry is a small business expert and author of 101 Nuggets to Power Up Your Schmooze-Ability. Find out more at http://www.deniseoberry.com/101tips/

Net Working For Community Fund Raising Events

2009-02-22T04:00:00.003-08:00

Writen by Lance Winslow

Have you ever been to a community fund raising event and were under whelmed by the number of people that showed up and you consider that perhaps people don't care? I think people do care, however they need to be invited to these events and that means you need to do a little extra networking to get them there.

Net working for community fund raising event is not so difficult and if you have a committee with 10 people and want to organize a community fundraising event you may find that you can need to use your networking skills from the group to reach out and touch other people who indeed will reach out and touch others on top of that.

If your community fund raising event also has a silent auction and other types of things you can get people to donate their items for the silent auction and then give them a free ticket to the event. Once they are there are you might be able to sell the other things and get them to participate in the silent auction and perhaps buy something.

So what you have is someone who did donated a gift or a prize to be auctioned off who also brings their money to buy someone else's gift that cost you nothing to get. All this can be done through networking in your community.

Consider if you will all the neighborhood watch groups, the service clubs, the chamber of commerce, the PTA, and all the clubs in your community. Invite them all and have them invite all their friends to. Please consider this in 2006 and vote for Lance.

Lance Winslow

When Quoton Demandquot Means On Demand And Its Link To Virtual Communities

2009-02-22T04:00:00.001-08:00

Writen by Stuart Oliver

Spontaneity is good, but doesn't work for all of us. If you must live by a schedule and have predictability and preciseness then this may not be for you.

How about a social networking platform, that runs on your mobile, and matches car drivers and car riders for car pooling? No planning, no fixed pickup and drop-off, it's all on the fly.
I think that this is a great idea, although I can imagine that taxi drivers might not feel the same way(!).
Let's go a step further. Let's think community, after all that's what the future is all about. Let's use the networking platform to create communities around geographic locations, social interests etc. Now we're getting there.

There is a fairly obvious social risk here and that is that there are bound to be some freaks out there who misuse the service. This shouldn't stop it though, there are freaks everywhere and there always will be - time spent trying to prevent this happening will be time wasted, much like the time (and millions) spent by software companies trying to protect their software only to have licence keys cracked within minutes of release.

Here's another example of a great idea that I wish I'd had ;)
The good thing here is that there is no reason why this concept can't be completely transferable - anywhere. Welcome to the offering from Mobi53 and it's CTO Felipe Albertao;

"Mobi53 enables last-minute person-to-person transactions through mobile technology"

My background and experience is mainly project management within diverse environments such as large corporate financial institutions, medium-sized technology consultancies and smaller start-ups. Having held positions including Operations Director (COO) and Head of Process Management, I recently decided that the time is right to take a calculated risk and leave corporate life for goodthe entrepreneurial side of my character is prevailing.

My focus is on becoming an "Un-natural Entrepreneur". I want to work with people and companies that have vision. I can offer key values and skills to help bring your ideas to fruition. If you are a "starter", then I am your "finisher". My approach to a challenge is to clarify, understand, problem-solve, develop and deliver.

To take an idea or concept through from its inception to its execution requires a consultative approach - a partnership. I am a rational and pragmatic thinker and can work within an existing management structure, or create a new management team through my extensive network

How To Build Better Business Alliances

2009-02-21T04:00:00.002-08:00

Writen by Abe Cherian

Judging by the popularity of instant message programs, chat rooms, and discussion forums, it would seem logical to conclude that people enjoy interacting with one another in an almost anonymous, virtual environment. Although people enjoy the anonymity they still crave attention and relationships with other people. Sometimes, the internet is so impersonal, and cold that getting a nice email from an actual person that doesn't want your money is almost exciting.

People especially enjoy interacting with those of similar interests. Why not use this to the advantage of your business? Internet marketers don't usually have anybody in their lives that shares the same passion. And, as a whole, Internet marketers are very passionate about what they do and love discussing it with others who share that same passion. By creating friendships with other online marketers in your niche you open yourself up to a world of possibilities.

The ability to build an alliance with someone powerful and successful in your field is literally priceless. A lot of businesses survive on their contacts alone. With a good contact you open up to joint ventures, exchange of information and ideas. Affiliate partnerships, market research, years of experience, links to your site These friendly contacts, all which are call "alliances," can provide you with the leverage that you need, not only to learn quickly, but to market your product to large audiences of people fast.

Having an alliance is many times better than just proposing a joint venture to someone for several reasons. First, a joint venture proposal to someone you don't know will be treated with so much skepticism that your chances are slim to none. Whereas getting a JV proposal from a trusted contact whom you have been exchanging emails with regularly for a couple weeks will get much more consideration. Building up a friendly alliance with someone online is a lot like making friends in the real world. People don't like to be badgered, they don't like know it alls, they don't like back-stabbers, they don't like needy people, and they don't like it if you follow them around and use up their time.

It is recommended contacting someone for the first time via a short email. Compliment their site, explain who you are, and then ask them a simple question that wouldn't compromise their business. This way, you won't use up too much of their time but your inquiry demands a response. When they email you back, follow a similar format but offer more information about yourself. Write a longer email. Try to keep a volley going back and forth and after a while see if they have an IM name. Infuse your emails with your personality and become curious about them, their motivations, and their life. Before long, you will have a friendly business contact with someone that could pay off in infinite ways.

Getting business alliances to promote your product Before seeking to ask a business alliance for any favors, such as blasting your ad their list. You must already have a powerful, proven sales process in place before you seek their counsel and/or assistance. Do not become overzealous and assume that someone has the same belief and passion for your product as you do. All too often we become prideful and think that our product is the best when, in fact, others do not share the same appreciation. If you are seeking to have someone with a big list send out an advertisement for you product you would have to be careful in how you went about it.

Someone with a big list and a successful business is, most likely, busy. They probably get hundreds of emails a day. Unless your proposal is credible and attractive to them it will not get consideration. The majority of people and especially entrepreneurs are cautious by nature. They will not undertake a joint venture unless you can prove that you can make them money, that you are reliable, and that your product will not tarnish their reputation. Make sure that you don't waste their time. Don't insult them with a hyped up sales pitch about how much money they can make if they sell your product. If you are trying to get them to mail something to their list about your product include statistics, documentation, and, if possible, your actual product.

Find an ad that pulls extremely well, through testing. Know the conversion ratio and have everything documented. Let them know that you are legitimate and that you are selling a high quality product. Nobody wants to get involved with someone who is going to tarnish their reputation. Give them specific, documented conversion statistics from similar advertising campaigns Make sure and state what is in it for them. Are they going to get a share of your backend profits? Are you going to sell their product to your list? Tell them that promotions for your product have been going well.

Tell them that your particular ad converts at a specific ratio. Tell them that you think they should give it a shot. You do, of course, want to be sure that what you are recommending will turn out to be profitable for them. Otherwise, they won't ever work with you again. And don't just pop this sales pitch out of no where or the person will feel used. It might be a good idea only to mention the idea and then if they sound interested fill them in with the details.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

The Art Of Networking And Business Cards

2009-02-21T04:00:00.001-08:00

Writen by Natalie Aranda

Every day we meet new people. It doesn't matter how it happens or why it does, but it is essential to notice that we are constantly connecting with fresh faces. These new countenances could be our future employer, a potential best friend, or simply another person to pass on our services to. With hundreds of meetings each month, it is no surprise that the public is now taking advantage of these meet and greets.

Business networking is a great way to make connections with others. Although we meet new people on a daily basis, we don't always keep the relationship going. We all want to be known in our specialized field. Therefore, having an array of business cards would create more opportunities and a plethora of open doors.

If you are running a small or large business, then it is necessary to have a great business card. One must always remember that this is an affordable way to advertise your services. It doesn't have to be extravagant. However, it does need to include vital information such as a phone number, e-mail address and website address if you have one. Many people also prefer to spice it up with a bit of color. After all, color business cards will most certainly stand out in a pile of black and white cards.

It is very important to remember that business cards are piece of paper that is marketing your services. It should reflect your company's image and of course portray the type of feeling you want. For instance, if you are an artist, it would be wise to create a professional yet artsy business card. Perhaps a colored business card with a logo of your art work would show others that you are ready to work for them.

By handing them out to anyone you meet, you are setting up a new contact. Even if you do not see them again, they will still have your business card. Therefore, you'll never know when they will need your expertise. They may even contact you when a job opening is available or when another client of theirs is in desperate need of great service in your field.

It is extremely simple to create them yourself. Most drug stores carry business card paper which is usually only a few dollars. Many stores even have patterns and color business cards in a variety of hues. This will allow you to be creative and make your piece of paper stand out! If you are computer literate, it is easy to design everything on the computer and then print it out with the paper you bought. There are special printing options for business cards, so it is crucial to change the preferences beforehand. On the other hand, if you are too busy or computer illiterate, perhaps you should hire a professional to create your business cards. There are many businesses including Kinko's, who will design a wonderful color business card for an affordable price.

Although business cards sound like a hassle for some, they are actually one of the most affordable marketing tools for your company. Most businesses get ahead easily if they are constantly offering people their business cards. It is not only a great way to make connections, but it also lets you know that you have done everything in your power to get clients.

http://www.latenightprinters.com

Natalie Aranda writes on small business and marketing. Business networking is a great way to make connections with others. Although we meet new people on a daily basis, we don't always keep the relationship going. We all want to be known in our specialized field. Therefore, having an array of business cards would create more opportunities and a plethora of open doors. It is extremely simple to create them yourself. Most drug stores carry business card paper which is usually only a few dollars. Many stores even have patterns and color business cards in a variety of hues. This will allow you to be creative and make your piece of paper stand out!

The Power Of Silence

2009-02-20T04:00:00.001-08:00

Writen by Noelle Wong

Too many times in business networking events, I'd be approached by someone who would talk continuously about their product or service offering for at least 10 minutes. These people do not seem to notice the glazed look of the listener's eyes, nor the body wanting to move away from them. They just talk, talk and talk. These people are exceedingly good at hanging onto others for a long time, not letting them move. They hand out literature that I end up throwing away because I haven't asked for them. It is not hard to be averse to such people and their product or service offerings. I'm sure many of you have similar experiences.

The messages these non-stop talkers convey are:

 they are desperate for business because they wouldn't stop talking about it, and make it obvious that you are a good candidate for the offerings they have, even though you know you are not a candidate at this time;

 their products are complicated since it takes them so long to explain what they are and how they work;

 they do not respect your time because they don't seem to notice you are not interested and wanted to move away.

Therefore, in networking events, silence can be very powerful. Silence does not mean that you are to be mute throughout an event.

In silence, you get to listen and observe whether the person in front of you is a prospect or not. You can better qualify people by asking questions, and let the other person talk.

Hence, be quiet after you give your thirty seconds infomercial. Do not feel that you have to ramble on to keep the conversation going. Instead, just relax, and observe the people you converse with. If they are interested in what you have to offer, they will ask you more questions. Then, you may give them more detail about your offerings.

Observe the behaviour of your potential prospects are they interested? Watch the body language are they giving you full attention by facing you directly, or are they moving away from you? Are the eyes shifting away from you frequently, or are they focused on you?

Last but not least, if you are a victim of a non-stop talker, the best thing to do is to be honest and let them know that at this point you are not in need of what they have to offer. Thank them for taking the time to explain their offering to you, then walk away.

Noelle Wong sees and unveils beauty in people. She is the owner of iN-IMAGE! Inc., a personal image consulting company in Toronto that offers one-on-one consultations and workshops to help people increase their personal presence. For more information, please visit her website at http://www.in-image.com.

6 Tips To A Proper Handshake

2009-02-19T04:00:00.002-08:00

Writen by Matt Peschong

Understanding the proper way to shake someone's hand can mean the difference between success and failure in the business enviornment. Positive or negative reactions are almost instantaneous in the marketing setting and almost always based around first impressions. This is why the firmness or weakness of your handshake, understanding whose hand you're shaking, your dominance, and your eye contact all play an important role.

A limp handshake might make you appear weak or hesitant. An overpowering handshake can stamp you as a manipulator or over dominant. The best handshake is sincere and firm with a confident smile and good eye contact.

Be aware of power distance relationships when meeting someone for the first time from a different geographical or culture than your own. When in Rome, do as the Romans do. Let the person you're meeting determine "space distances" for you. It's always better to be safe so approach with a hidden sense of caution to let the person you're meeting "take the lead" and determine how close or far to come to you for a handshake. Below you'll find several excellent tips that I've been able to jot down over the years.

Proper Handshake Grasp:

In the business setting, whether your a man or a woman you have to express confidence and "shake it like a man". When interlooping your palm and fingers with another individual, be sure to grasp your palm with their palm. Never interlace your fingers with theirs without touching the palm. Be sure your palm grip is firm but not too tight. You can practice your grip with a friend and strangers. Your friends will give you their opinions on your handshake. The best part of shaking a stranger's hand is that you can judge how someone you never met will react to your handshake. Judge their eye movements, their smile (or lack thereof), and body language. Keep working til you get it right.

Shaking Hands Is Not A Contest:

Decades ago, being able to practically break the hand bones of another person when shaking hands was viewed as a sign of strength and confidence. In today's business enviornment, you might send a person to the hospital if you treat shaking hands like a contest.

Shaking A Woman's Hand:

Keep in mind that shaking a woman's hand should be treated the same as shaking a man's hand. You should clasp palms and match their grip with your own.

Say Something: Never be afraid of the person you're meeting. For example, if you're meeting your future boss and you want to make a good impression say something such as; "Nice to meet you" or "A pleasure to meet you" will do just fine.

Forgetting The Name:

If you forget someone's name and you still want to make that super first impression there's a simple trick. Approaching the individual, extend your hand and offer a warm handshake. Say "(Insert Your Name), glad to see you." By saying you are glad to 'see' them and not 'meet' them you are actually playing a clever mind game that often works to your advantage. Having met you before, by saying 'see' instead of 'meet' you're not implying you forget them entirely. In addition, by offering your name you open a door for them to reciprocate your offering.

Sweaty Palms: When you release your grip, pause briefly before continuing the conversation. If you believe your hands became sweaty from the palm exchange you should never rub them off on your pants or suit jacket. The other person will think you believe they have sweaty palms and feel offended. Instead, if your palms get sweaty try touching things randomly as you walk around the office or restaurant. For example, you're in the hot seat for an interview. You shake your potential new boss's hand and it's just wet as a dog. Keep that smile pearly white and say how excited you are to meet them. As you sit down, grasp the armrest of the chair and let some of the sweat soak into the upholestry. You can also try putting your hands on your kneecaps and lean forward as-if you were very intriguied with every word they had to say. Then, slowly let your hands rub themselves off your pant legs.

Mankato Web Design is a Minnesota based marketing and web design company owned by Matthew Peschong.

Importance Of Surrounding Yourself With The Right People

2009-02-19T04:00:00.001-08:00

Writen by Stephen Hopson

I've only been in Ohio 8 months. Making new friends in a new town where you know no one is not easy; however, surrounding yourself with the right people is critical to your ability to overcome adversity. Oprah says it best:

"Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down" - Oprah Winfrey

Last night I had a small party for friends from my church. I was fortunate to have a group of people who enjoyed themselves to the fullest without any air or pretense or expectation. Laughter came easily. We all felt comfortable in each other's presence. It was a wonderful feeling.

Are you feeling alone? Join a church. Become a member of Toastmasters if you want to be a better public speaker. What about local civic groups including but not limited to Kiwanis, Lion's or Rotary clubs? They provide wonderful networking as well new friendship opportunities.

When you go to these functions, go with the mindset of helping others. Become a matchmaker and bring people together without any expectation of return. Believe me, if you let go and let God, you will experience incredible abundance in return; however, you must make sure your heart is in the right place - otherwise the universal law of giving and receiving will not be complete.

How can you tell if they are genuine? Watch their behavior. I ask myself the following questions about people who come into my life (and be sure to put yourself in another person's shoes asking the same questions about you!).

Listen to how they speak. When you hold a conversation with them, is it all one-way? Or do they take time to listen to you? Do they appear to have your heart at interest when they're really trying to make a name for themselves? How do they treat you - with respect or do they treat you like a child?

Are they controlling and manipulative? When you confront them about this behavior, do they try to turn things around by saying that they were "just kidding" or make it look like it was your fault or say you're "imagining things?"

Are they willing to listen to your constructive criticism and take them at heart?

When you make a suggestion, do they act condescending or do they respect your opinions?

Are their behaviors congruent with what they say? Do they maintain integrity? Do they do what they say?

Do they really care about your achievements or do they appear jealous? Are they constantly telling you to see the big picture when they themselves aren't seeing it?

Listen to your intuition about the other person. If you feel a tightening of your stomach, your heart picks up a beat and you feel drained when around a certain person, your spirit is trying to tell you something. Listen to it. You may have to let go of that person with love. Find a way to move on without burning any bridges.

Let me ask you: Are your friends willing to take the bus with you when things go down the tubes?

Profoundly deaf since birth, Stephen Hopson is a former award-winning stockbroker turned motivational speaker, author and pilot. He works with organizations that are ready to explore and overcome adversity because no one is immune from it - adversity does not discriminate. His professional speaking services, Obstacle Illusions, include fun and passionate presentations, especially the story of how his fifth grade teacher forever changed his young life with THAT'S RIGHT STEPHEN! You can view his website at http://www.sjhopson.com Stephen also maintains a blog called "Adversity University" at http://adversityuniversity.blogspot.com/

Productive Networking

2009-02-18T04:00:00.001-08:00

Writen by Mary Kutheis

Social events, seminars, workshops, breakfasts, lunches, meetings over coffee, after-hours events the list goes on. With the number of opportunities to network in any given week, you could spend two thirds of your available working time just meeting with people!

However, networking is usually only a piece of your overall marketing plan, so how do you make certain your networking hours are well spent?

Get realistic about how much time an event will take.

Where is the meeting or event and at what time of day??
Will your trip there or back be during rush hour??
Do you need to get there early or stay late to be around when the networking really happens?

Here's a hypothetical but very realistic situation. You've decided to attend a networking luncheon that also features a guest speaker. It will take you 20 minutes to get from your office to the event where you'll spend just over two hours including the time you've built in for pre- and post-event networking. Then another 20 minutes back to your office. In total, this event took about three hours out of your day and only a small portion of that time was free for networking.

Do you have that kind of time to waste? Probably not. Productive networking is planned networking. Whether you will have 10 minutes or two hours to mingle, make the time count.

Before you go, do your homework, know what you want to achieve, and have a plan.

The motto of successful networkers is "givers get". Be prepared to listen and see what you can do for people you connect with. Hogging the conversation is worse than not networking at all because then rather than having no impression about you they have a bad impression about you.
If you are having a one-on-one meeting to network, allot a certain amount of time and stick to it. At the beginning of the meeting let the other person know how much time you have set aside. Have a clear idea of what you want to take away from that meeting.
For a large gathering plan your elevator speech well ahead of time. Nothing is more tedious than someone who needs 10 minutes to explain what they do. Get it down to a minute or less and focus on what results you help your clients achieve. If the listener is interested, they'll ask for more information.
Is it more important for you to hand out all of your business cards or make a solid connection with one or two people? Usually quality, not quantity, is preferable.

Networking is an important marketing tool for any size business and being a productive networker can make a significant impact in your bottom line results.

Mary Kutheis (kooth-ice) works with individuals, organizations, and businesses who want to be better organized in the workplace so they can be more focused, productive, and profitable. Through seminars and one-on-one work, Mary delivers real-life solutions to people who are buried in paper and e-mail and overwhelmed by "to do" lists. Visit http://openspaces4me.com/ for free tips, articles and other workplace productivity resources.

10 Effective Ways To Remember Names

2009-02-17T04:00:00.001-08:00

Writen by Scott Ginsberg

Sigmund Freud says "a person's name is the single context of human memory most apt to be forgotten." Feelings of embarrassment and social ineptitude are conveyed through this forgetfulness, and unfortunately, the problem persists daily. The ability to remember names is an important skill that gives you an advantage in social and business settings. However, the way you associate and remember names is based on your learning style and personality type.

The following list of ten effective ways to remember names combines visual, aural and strategic techniques. Once you find the best fit for you, it will become easier to avoid muttering the most awkward and impersonal sentence in the English language: "Hey you!"

Repetition, Repetition, Repetition

As soon as you hear their name, repeat it back to the person. "It's good to finally meet you, KarenI hear you're the expert on mufflers."

If you don't do this, you will forget her name within ten seconds of meeting her. Also be sure to repeat the name aloud in the beginning, during and at the end of the conversation. This will allow you to widen various areas of your memory circuit.

"That's a great story Stephanie!" "Wow Tony, you obviously know your hockey." If you speak the name, hear the name, and listen to yourself say the name, you will remember it.

Inquiry

The number one rule in interpersonal communication is to show a genuine interest in the other person. So, ask your new colleague to explain the personal significance of their name. Ask if they go by a nickname. Inquire about the culture from which their name was derived. The spelling question is also effective. Even if Dave or Bob is only spelled one way you can always ask if they prefer "Dave," "David," "Bobby" or "Robert."

In so doing, you show them you care about them as a person. You also transform their name from an arbitrary fact into a meaningful representation of them. Ultimately, you will flatter them and make them feel appreciated.

Dramatize Faces

You probably remember faces better than you remember names. Great! This will only make it easier when you dramatize someone's face and associate facial feature with their name. For example, if their nose or hair is particularly memorable, make a connection using alliteration with their name. Brian has bright red hair. Lucy has a long nose.

The trick is to make your associations and dramatizations memorable and interesting. Remember, that which is exaggerated and ridiculous is memorable.

Forget About You

"Did I give him the 'cold fish' handshake?" "Did I even look into her eyes?" "Do you think she noticed the logo on my company briefcase?" If you try too hard to make a good first impression, odds are you will have no idea to whom you make a good first impression to!

So don't think about yourself! Forget about you! Concentrate on them. When you become too self-conscious and nervous during the moment of introduction, it will interfere with your memory.

Write Them Down

If you are a visual learner, write down the name of the person. This is a flawless method to remember. Most networking functions and meetings take place where tables, pens and paper are available.

Throughout the conversation, look down at the name in front of you, and then look at the person. Maria. Then look at the name again. Maria. Then look at the person again. Maria. You'll never forget.

The additional benefit when you do this, unbeknownst to you, is that at least one other person in your group will see you write the name down. Talk about a good first impression!

Inner Monologue

Imagine you've already used Samantha's name during the conversation. You seem to have it committed to memory. Then again, you don't want to overuse her name aurally. Even if a person's name is the sweetest sound they will ever hear, you don't want to make it too obvious that you use the repetition trick.

Fortunately, there are countless opportunities during the conversation to quickly say the name to yourself while you look at their face: while they get a pen, while they take a drink, while they get something out of their desk, while they laugh at your hilarious joke.

It only takes a few seconds to look at someone and silently think to yourself, "Samantha. Samantha. Samantha." Don't worry; you won't miss anything if you choose to do this at the appropriate times.

Introduce Someone Else

"Have you met my coworker Patty?" you ask the nameless person. "I don't believe I have," he says, "My name is Roger. It's nice to meet you Patty." Roger. That's his name! You thought it was Antonio! Thank God you introduced him to someone else or you would be floating up the eponymous creek.

Furthermore, if you introduce someone you just met to another person, it allows you to: take control of the conversation, show your willingness to encourage connections and expand someone else's network of colleagues.

Listen and Look for Name Freebies

More often than not, you won't be the only person who knows the name of your new colleague. This means that other people will say their name, and you will be reminded. No charge. All you have to do is pay attention.

Also remember to keep your eyes open for subtle, visual reminders such as business cards, receipts, nametags, jewelry, table tents and personal papers. Without getting too nosey, it will be easy to identify these "name freebies" that paint you out of your memory corners.

These ten effective techniques to remember names will be helpful to cross the chasm between you and a potential colleague or associate. When you identify and amplify someone's name, you won't suffer a loss of face. Ultimately, your interactions and conversations will become more personal and comfortable.

Practice. Practice. Practice. That's the hard part. But over time you will learn how these different techniques for name memory will work best for you.

Attitude. Attitude. Attitude. That's the easy part. However, while practice enhances your name memory over time, it only takes a few seconds to decide to change your attitude. Don't yourself that you can't remember names. In fact, from this moment on, you are no longer bad with names. Combine this new attitude with your recently acquired skills, and you'll never have to say "Hey you!" again.

LET ME ASK YA THIS... The last time someone forgot your name, how did that make you feel?

LET ME SUGGEST THIS... Next weekend, go to Borders and spend an hour reading books on remembering names. Email me and let me know which ones are your favorites!

Scott Ginsberg is a professional speaker and the author of HELLO my name is Scott, The Power of Approachability and How To Be That Guy. He helps people MAXIMIZE their personal and professional approachability - one conversation at a time. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or http://www.hellomynameisscott.com.

Why Cant I Start A Conversation With You

2009-02-16T04:00:00.001-08:00

Writen by Scott Ginsberg

One out of every ten Americans has a fear of talking to strangers. When you enter a room full of new faces, to start these conversations seems like an impossible task. You wait and wait and hope to God someone else says hello first, but the apprehensive silence persists. Then nobody talks to anybody.

This unwillingness to communicate will result in missed opportunities to meet new friends and make valuable connections. Your initial timidity takes time and practice to overcome. However, the more often you throw yourself into the sea, the less likely the waves are to bother you.

Below are four major roadblocks that stand in your way of starting conversations. The solutions to these problems will equip you with the motivation to stop falling asleep behind the conversational wheel.

The Fear of Rejection
They won't say hello back to me. They won't be interested in me. I will make a fool of myself.

This is the number one reason people don't start conversations. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection. Also understand the gains vs. losses. For example, what's so bad about a rejection from someone you don't even know? On the other hand, a new contact awaits your introduction!

Nothing Good to Say
I can't think of anything good to say. I never break the ice. Opening lines are difficult to put into action.

Be certain to ask open ended questions with such words as "How is?" "Why are?" and "What was?" These questions elicit elaboration, explanation and show the other person you have taken an interest in them. Also give a compliment about something you've noticed followed by a related inquiry. Not only does this appeal to someone's personal interests, but it flatters them and satisfies the number one human desire to feel appreciated. Finally, offer an interesting piece of knowledge or trivia. Facts like these are more engaging than the weather and will lead your conversation to new and exciting directions.

Uncertainty of Involvement
All of these people are strangers. I came into the conversation too late. I'm not sure how to get involved with the discussion.

Be an active listener. Make eye contact with the speaker. And, keep your ears open for iceberg statements. These are pieces of free information where ninety percent is under the surface ready to be talked about. For example, listen for an implied statement about someone's family or a key phrase such as "independent contractor." Be sure to smile, nod and respond with follow up inquiries. This allows you to become included as a part of the conversation.

Perception of Conversational Value
Small talk is a waste of my time. There's no reason to interact to these people. I won't gain anything if I say hello to the woman next to me.

Yes you will! You will gain something if you talk to the woman next to you. People start conversations for five reasons: to help, to learn, to relate, to influence and to play. Think of the potential value! And you never know whom you will meet. "Fear not to entertain strangers for in so doing some will entertain angels unaware." Remember, some people enter into your lives and change it forever. But, until you own the attitude that every conversation will affect your life, whatever gain is accrued when you engage in social interaction will continue to be outweighed by your fear.

Ultimately, initiating the conversation is half the battle. It's the most difficult part of interpersonal communication, and therefore an important skill to master. Overcoming your initial fear of rejection will come as you start more conversations, more often. When you use open ended questions which appeal to the needs and interests of others, the probability of rejection will significantly reduce. And, when you become a more active listener with the attitude that conversations do have value, you no longer have to worry about falling asleep behind the conversational wheel.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.

Extracting Value From Your Existing Business Networks

2009-02-15T04:00:00.001-08:00

Writen by Ben Angel

It very much used to be, "it's not what you know, it's who you know!" Unfortunately your business contacts will only get you so far, unless you really know how to extract value out of your existing business networks and relationships.

This rarely happens due to a lack of education in the area of specialised networking. As business owners, we generally focus on how to develop a marketing campaign, sales processes and how to write business plans (even though few businesses seem to be operating with any of these anyway).

But when do I ask, is the time taken to develop a clear cut business networking strategy? Next to never!

Considering it is one of the most cost effective strategies to attract new clientele and reduce your client acquisition costs, why is such an important aspect being over looked by 1000's of small to medium enterprises and companies?

Purely because of the huge gap in understanding the processes involved in extracting such value from ones networks. It is not as simple as exchanging a few pleasantries and business cards at networking events. That makes up 1 %. It is about the processes and strategies that are implemented following that initial meeting that makes the difference.

With the price of marketing our businesses ever increasing and the return on investment ever decreasing, businesses must shift their focus rapidly to succeed in such a competitive business environment.

So how do you extract value out of your pre existing networks?

There is an entire tool kit of strategies and alliances you can establish with another business owner that will see you both win at the end of the day and have your customers jumping for joy.

They may include:

- Host Beneficiaries
- Cross Promotional Strategie
- Affiliate Programs
- Referral Strategies

I have seen many businesses generate millions in revenue by hugely effective and what some would say, overly simple referral strategies. The funny thing is, the simpler the better when it comes to business alliances and networks!

It is sometimes the simplest of strategies that provide the most value to you, your business, your colleagues business and your customers.

Do not overlook what is sitting right in front of you with your existing networks. We are in such a well connected society, so connected in fact that in most business networking circles you are only ever 1 degree of separation away from your ideal client.

The above strategies are simply just processes utilised to extract those clients and direct them to your business. They are channels, even pathways to your door, website or phone but they do not work unless you build them and maintain them with care.

All of these strategies have one common denominator, they are all about who you know, who your colleagues know and who your clients know. The real benefit comes however when you utilise different styles of alliances to obtain and extract value from your network, as they will from you.

At the end of the day, what's another name in your phone going to do to help you grow your business unless you dial the number and put the wheels in motion?

Ben Angel is the Director and Founder of Nationwide Networking a business networking group that meets monthly to share referrals, knowledge, gain business advice from keynote speakers and work together to proactively help each other grow their businesses.

By attending, you are taking a positive step towards making your business more profitable and easier to run.

Our monthly networking events combine facillitated networking activities to connect you with high quality business connections as well as a live interview with high profile business professionals to give you immediate access to the best business advice available.

Past guests have included, James Tuckerman - Australian Anthill Magazine, Sam McConnell - Marketing Magazine, Diana Williams - Fernwood Fitness and Greg Hocking - Hocking Stuart Real Estate.

http://www.nationwidenetworking.com

Groups Assist The Make Money Online Syndrome

2009-02-14T04:00:00.001-08:00

Writen by Michael Fowler

William Shakespeare once wrote; "The world is a stage on which everyone is a player" ... and in Network Marketing, each player must play his/her part. To make money on the internet, working from home, you need to find the players that play their parts.

Making money online is much easier when everyone is part of the performance...

Groups play a large part in forming such an association. A Yahoo group is easy to form and allows communication to flow freely amongst the members. Keeping everyone informed of latest developments and ideas, is easily done through groups.

To truely realise the "make money at home" principle, you have to communicate and allow people to interact with each other. Team players are known to be more likely to make money online, than their individual opposites. Many minds are greater than one.

Groups are a think tank of ideas that can transform an individuals personal performance by injecting new ideas and methods into their flagging marketing strategies. To make money online, you sometimes need the sort of push that a Group can give you.

While some groups live a short life, many have been around for over 6 years or more and still give that sort of unconditional support that a new person needs, to make money on the internet. Failure rates are lower when a group is active and being led by motivational methods. The Group structure produces loyalty and belief to many people.

Anyone who is serious about learning how to make money online, should ask if there is a support group available within the business and then check it out, to see how active the group is, by looking at the mailing figures. Most groups record the number of posts made in any particular month. 78 or more would indicate some moderate activity.

Belonging to a number of groups is also a great way of relationship marketing. Joining groups that are aligned to your own personal interests, often foster a great number of business associates. Those are the sort people who are most likely to play their part.

Always remember that to make money on the internet, you have to socialise and be online on a consistent basis. Plugging people into an online group will also help you in your quest to make money online.

Michael A Fowler, M.B.A. is the editor of the Internet's premier work at home resource: Work from Home Journal.

An Online Trainer, Mentor and Coach, Michael has been helping people to succeed online since 1998.

http://www.the-mba-way.com | Goldcard43@aol.com

Selling Skills Networking And How To Expand Your Reach

2009-02-13T04:00:00.001-08:00

Writen by David Zahn

Every entrepreneur has to face the situation of deciding who to ask for help either directly or indirectly in making contacts with prospects or identifying possible leads for the entrepreneur to follow up with on the strength of a personal introduction or referral. It is almost seen as a taboo to even suggest to someone you know outside of a strictly business relationship that you would appreciate their assistance in acquiring names or entry to potential customers.

The fear is that the other person is put on the spot or that you are asking them to commit to something risky by vouching for you, your company, or your product and service. If one were to take a step back though, there are a couple of competing processes at play.

The first is that it is improper to mix business with social or other relationships. The concern here is that if it were not to end successfully, how would that impact the established relationship?

The second is that the majority of business relationships are based on networking between customers, suppliers, and interested others. The way that works is that one customer or supplier familiar with you recommending or introducing you to another potential customer that could use the products or services you provide. Now, networking is not simply an opportunity for you to take from others to build your list of leads. Rather, it is the exchange of contacts, ideas, or other valuable information between two parties. If you fail to provide value back, you will not have the same access to other people's insights as they will choose to no longer share with you.

In terms of who you should network with, the best answer is those that know you and your capabilities best and can provide leads to you that are highly probable or at least somewhat qualified by the person offering the lead to you. So, the best place to start is with the following:

Friends. As you speak with friends, let them know what you are doing and how your product or services either have or can help others. Very often they may know someone who has exactly a need you are capable of meeting.
Family. Family often has a vested interest in seeing you succeed since they are related to you. While you may want to be careful not to come on too strong at the family reunion, it is a target rich environment to ask for help, practice your elevator speech, and see if there are any hidden leads among family members.
Old Company. If you left previous employment on good terms, you may want to ask decision makers if they have the potential to become a client, or know of others with the potential. After all, they know you and your abilities, and assuming you did stellar work, they may be eager to have someone who understands them as well as you do offer assistance to them.
Cronies who left old company. If you have kept track of others who have left your old company, or perhaps people you knew through that association with your old company that perhaps called on you or that you had occasion to work with, you can reach out to them and see if they have any insights.
Neighbors. As long as you are asking, it is possible that neighbors may work with, know of, or have contacts with others who can use your products or services.
Social/Civic/Religious Organizations. If you belong to any organizations or are affiliated with any groups, you may want to use that tie-in to approach potential leads or ask for people you know to introduce you to others.
Volunteer Groups. If you do not already volunteer for a charity, you should consider doing so immediately. Given the spirit that people are in when they are participating in charitable work being very giving and extending themselves to others, it is an ideal setting for you to demonstrate your contribution to the organization and at the same time increase your odds of having someone wanting to help you out.

If it is a fish you are looking to catch in the ocean of prospects, then you are more inclined to snare one with a net than with a spear. Spread your networking as wide as you can and chances are that at least one of your contacts will pay dividends.

David Zahn is a two-time author addressing the issues of entrepreneurship and consulting ("How To Succeed As An Independent Consultant, 4th Ed." and "The Quntessential Guide To Using Consultants") as well as being a frequent interviewee and contributor to articles in publications like, "BusinessWeekOnline, Entrepreneur, BrandWeek, Training & Development, CTPostOnline, and others. For a free "business readiness assessment," please click on http://www.startupbuilder.com.

Network Of Business Associates For The Opportunity Entrepreneur Get Rich With The Right People

2009-02-12T04:00:00.002-08:00

Writen by Martin Thomas

Entrepreneurs need like minded individuals to learn from and relate to. You can learn an enormous amount from mingling with other opportunity entrepreneurs. This also serves to become a source of profit and revenue too as members of the network pass on lucrative deals that they can't currently take on due to existing commitments.

If you value a network of business associates then there is plenty of opportunity to develop contacts within your own sphere of specialization. Opportunity investment is a vast and broad umbrella term that composes of many different industries. Its true that real estate is what opportunity investors most often specialize in, however even in real estate you are free to specialize in segments like developing land, house rehab, commercial and a dozen other broad categories.

To establish connections within your own sphere of specialization is very advantageous, but they don't have to be opportunity investors to be of value as a contact. For example, I particularly like yacht's and marine assets of all sizes and descriptions. Many from my network are simply knowledgeable and honest sales staff and sales managers of marine brokerages. They often inform me of deals going that are worth looking into. I also belong to several yacht clubs and associations. Often just getting involved in the places assets are occasionally disposed of is a great place to find the opportunities you need to build your bank balance.

However the main point is to specialize and develop contacts within that particular niche.

To develop these contacts its crucial to establish a working rapport that expressly exists to serve both parties. Simply grooming these contacts for long term benefit is your main goal, however social friendships can and often do develop as is the case with my network. I have a loose affiliation with over 40 different individuals and groups that makes it a hectic day even on a quiet day. I have 5 particular friends (including my brother in the group) that meets every weekend on my Cruiser for beers and interaction. Business and pleasure, followed by a round of golf. These particular associates were always friends in the first place so they are very trusted. We all came up together, so a network helped me personally enormously.

Martin is a professional investor and Entrepreneur. If you would like to discover more about being an entrepreneur, you can read "The Million Dollar Mentor" by Hayden Muller. Martin recommends this work highly and has used the very concepts contained in the work for his own successful entrepreneurial activities. http://www.opportunity-investor.com

Effective Networking Four Communication Missteps That Scream Failure

2009-02-12T04:00:00.001-08:00

Writen by Melissa Wadsworth

It's frustrating. You're attending all the right networking events and industry meetings, but something is not clicking. Your new business prospect list is not growing. The phone is not ringing with networking follow-up calls.

The problem may be your communication style. From time to time, we all get caught up in our own business goals and lose sight of the point of any communication the exchange of information. Developing a comfortable self-awareness can be your biggest networking ally. So watch for the four primary networking missteps that can prevent you from being as effective a networker as you'd like.

Mixed Messaging. Sometimes we think that we're sending one message, when our attitude and words actually say something else altogether. So be clear about the business message you want to send. State it to yourself prior to your one-minute elevator speech at a networking event. Rehearse a second, more casual but concise, business definition for unstructured networking opportunities. If you aren't convinced, no one else will be. For instance, I recently concluded that trying to promote a skill I no longer enjoyed was hampering my networking success. Once I got clear about this it was much easier to clearly position and promote the skills I was passionate about expanding.

Inappropriate Response-itis. It happens all the time. I see it in networking, during client meetings and in marketing strategies. You state your key business message and then you fail to respond appropriately to the input or response that you receive. Maybe you keep trying to make the same point over and over (only slightly restating your initial point). Perhaps you are racing ahead in your mind thinking about what you want to say next rather than listening to what is being said to you. You see someone else you "must" talk to and your attention is compromised. In any communication, it is vital to really listen. Process the response you receive and make it part of your own response. For instance, responses that indicate active listening include: "I'm glad to hear you say that..." "That's an interesting point because" Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.

A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales representative kept responding with what sounded like "scripted" responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible. Listen and let the verbal cues you receive determine your contribution to the conversation.

Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being "blocked," look to see if the person you're talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and respectful (e.g. making good eye contact) your business message has much more chance of coming across successfully.

Missing Message Confirmation. This may seem obvious, but often it's easy to forget to confirm that your key networking message was clearly received. For instance, you can reinforce your business message during networking by saying, "Now that I've told you all about my marketing expertise in consumer products, tell me about your business." If you're trying to relay product information ask an open-ended question such as, "What questions do you have about these nutritional products specifically formulated for women?" It's the equivalent of asking in a personal situation, "Am I making sense?"

Successful business networking takes comfortable self-awareness and your full attention. When you start and end conversations clearly, while staying alert to physical cues, and are flexible and open to specific circumstantial opportunities that naturally arise in any conversation, your message gets heard loud and clear.

Melissa Wadsworth is a communications expert and the author of Small Talk Savvy. As a freelance marketing writer and PR Coach, she bring 20 years of corporate public relations and markeing experience to her craft. To learn more, visit her Web site at http://www.melissawadsworth.com. Contact her and reference this article to receive a special report: "Top Ten PR 101 Tips."

Building Instant Integrity In Your Business Relationships

2009-02-11T04:00:00.002-08:00

Writen by Dr. Leif Smith

How strong are your business relationships? In today's fast-paced society, the frenetic pace of work and life ensure that we won't get very many chances to make that good first impression. The following guidelines will allow you to maximize the trust that others' place in you and make a good impression each and every time.

1. Be Responsive

* Return all calls within 24 hrs (minimum)
The simple act of getting back to people that contact you via phone is a lost art. Most business people overlook how important it is to return all calls quickly. It displays respect for the message and for the person calling you, essentially sending the message, "Your call is as important as every other call I get, and I give it my prompt attention."

* All emails within 24 hours
It is just as easy to return an email within 24 hours as it is a call. There really is no excuse (or no good excuse) for not getting back to people while they still remember that they contacted you!

* Listen twice as much as you talk
Contrary to popular opinion, listening is just as important as your ability to communicate ideas in the business world. Most people emphasize the latter rather than the former, and as a result fail to build trust in their business relationships.

Leif's quickie guide to better listening:

A. Frame messages quickly. Reflect back to the person to whom you are listening a condensed version of what you have discerned.

B. Attend to non-verbals: Match nods, body position, gestures. This increases their comfort level with you.

C. Attend more to how the person is articulating much more than what they are articulating.

II. Offer Value at Every Turn

* Pragmatic value is key
The value you offer, whether it be a service, a product, or a relationship, has to have utility for the person you are trying to build a relationship with.

* Always follow up
Always. If you spent a half hour discussing something and don't follow up, those thirty minutes were wasted. Follow up with a thank you, a note, an article of interest, whatever. But follow up.

* Be honest
Honesty is a lost art in relationships. Everybody pays lip service to the idea that they value it, but few people actually seek out honest, unabashed feedback. If you can provide it, you will instantly build integrity in your business relationships, because very few people do so.

III. Be An Object of Interest

* Use the language well
Learn how to speak well. Learn new words and increase your vocabulary on a weekly basis. Doing so tells other people that you are an educated individual, and value how you come across in interpersonal settings.

* Dress well
When in doubt, overdress. Dressing well is simple to do, no matter how much you earn. Buy quality clothes, nice shoes, etc. Looking nice sends a message that you care about your physical appearance.

* Be contrary
Don't be afraid to be contrary, even if it means throwing others off their high-horse every now and then. Being contrary and the ability to have an opposing viewpoint sends a message that you have your own thoughts on the matter and care enough about them to not compromise.

Leif H. Smith, Psy.D, specializes in improving individual and organizational performance. To get more information about his coaching or consulting services, or to sign up for his complimentary monthly productivity newsletter, visit http://www.personalbestconsulting.com

Effortless Networking Do You Move Into Quotsales Modequot Too Soon

2009-02-11T04:00:00.001-08:00

Writen by Sri Dasgupta

A few weeks ago, I wrote about how we can be our own biggest challenge when it comes to business networking.

A member of Effortless Networking made an interesting comment about how he sometimes gets in his own way: according to him, there are times when he moves into "sales mode" too soon.

Well, he's not alone. I know I have talked to others about this very topic.

Many people move into sales mode as soon as they recognize a prospect or sense an opportunity.

Some are excited when they realize their product or service can really help the other person, and they can't wait to say so.

Some don't want the opportunity to pass them by.

I'm sure there are a number of other reasons as well.

No matter what the reason is, how does one recognize the right moment to move into "sales mode" and take advantage of the opportunity?

Here's how:

Confirm your hunch
In other words, is the other person really interested in the topic at hand? Is it something he or she wants to and is ready to address?
This doesn't have to be -- and shouldn't be -- a lengthy interrogation! Just a few key questions that'll indicate to you whether you're on the right track.
The process of confirming your hunch also indicates to the other person that you're interested in what they have to say, which is a nice by-product.

Ask for permission
If your hunch is correct and you do have an opportunity in front of you, then share with the other person why the topic is so interesting to you.
Then ask if he or she would be interested in talking further about it -- whether it's right then or at a later time.
At that point the other person knows what you want to talk to them about, and why.
If they are truly interested in the topic, and curious about what you have to say about it, the answer will probably be "yes".
Which means that you have the green light to proceed.

So you don't necessarily have to wait until the other person decides to ask about you and what you do (because they may not!).

However, as you can see, you can still take advantage of the opportunity, if in fact there is one.

Srirupa Dasgupta is the author of Effortless Networking: Everyday Wisdom to Transform your Business and Life. She helps small business owners, entrepreneurs and self-employed professionals build, sustain and leverage the professional and personal network that is necessary to succeed.

To get a free 15-page guide on the "5 simple ways to Network Successfully", go to http://www.EffortlessNetworking.com .

Why Bother With Social Networking Sites Like Linkedin

2009-02-10T04:00:00.001-08:00

Writen by Dave Taylor

Q: I think I understand the value of networking as well as the next businessman, but for the life of me, I don't really see what sites like LinkedIn, Ryze and Ecademy can do for me. What's the point of these sites other than just as some sort of digital popularity contest?

A: My good friend and colleague Liz Ryan, head of the women's power networking group WorldWIT, Women in Technology, has a great answer to this sort of question, an answer that I'm quoting here with permission:

I ask people to join LinkedIn, and often they say "I don't want the spam." So I say "You won't get any spam." And they say "But I'm not job-hunting." And I say "You don't have to be job-hunting." Then we go back and forth for awhile. It's a bit of a challenge to get my own friends to see the forest for the trees, sometimes. When Monster.com was new, the big idea was to post jobs online. As an HR person, I can tell you, Monster is a pretty awful place to post jobs. You get KILLED with unwanted resumes from job seekers all over the world. I truly believe that Monster.com is the reason that HR people no longer respond to online job seekers - and sometimes offline job seekers - with any kind of response.

Anyway, over time HR people and recruiters figured out that the real value to Monster is the ability to search the candidate database (for a fee). Maybe some of the same thing is happening with LinkedIn. What seems like the obvious benefit to membership may not be the key feature for a lot of users. See what you think about this LinkedIn primer that I share with my friends. If I'm doing something I shouldn't be doing on LinkedIn, I'd love to know that too!

1) Your profile itself is a great value to joining LinkedIn. I get great, useful contacts from my profile appearing on LI, and of course it's free.

2) Even if you're not job-hunting or doing business developing or searching for contacts yourself, it's a great thing to be able to be a conduit for your friends. They really appreciate that service that you can provide for them. Just the reconnect- with-an-old colleague bit is a godsend: where else can you do that online?

3) LinkedIn is the google for individuals who aren't high on Google rankings. That means anyone who's in a corporation but not senior enough to appear on the About Us/Management Bios page (although of course, those execs are often on LinkedIn too); anyone who is a partner in a consulting firm but perhaps not often in the news or otherwise mentioned online; and zillions of other people whom you'd have trouble finding if it weren't for LinkedIn.

4) Let's say you have a business meeting with the VP of Marketing at a major corporation next week. If it weren't for his profile on LinkedIn (say, if you were having this meeting three years ago), how would you learn where he went to school, where he worked before his current job, and other details about him? With the help of his LinkedIn profile, you're a zillion times better prepared for the meeting.

5) Now let's say that VP of Marketing is behind the curve and doesn't have a LinkedIn profile. No big; you find another connection of yours who works at the VP's current company, and ping her for some background. See? LinkedIn to the rescue again.

6) Want to know who's working in a particular industry space in a given city? LinkedIn search. Intelligence gathering, even if you never contact any of the people you find.

My point is that there's lots more to LinkedIn than just reaching out to people for job leads and for business development leads - not that either of those are bad things. And I agree with other posters that you have to use the tool, rather than just join up and sit there like a lump. But I'd love to hear stories of some more creative uses for LinkedIn, from other users...

Thanks for sharing your compelling story with everyone, Liz. When I think about your point with Monster.com causing recruiters to never list jobs online anymore, I not only know that it's true from personal experience, but also find it to be an interesting example of the law of unintended consequences, in the same way that a site like LinkedIn helps with market research or background checks.

At the end of the day, in business you're ultimately constrained only by the skills you can bring to the table and the network of friends and acquaintances you can call on for help, advice and assistance. And if you don't help them when you can, of course, it doesn't take long to be ostracized from a group, however informal or far- flung. But if you are part of a circle of professionals, you will always grow your career faster, smarter, and more profitably.

Dave Taylor is an internationally recognized expert on business and technical topics and is the author of 18 different books and thousands of magazine articles. His Q&A Web site is http://www.askdavetaylor.com/

How To Increase The Chance Of A Match When Networking

2009-02-09T04:00:00.001-08:00

Writen by Hans Bool

Networking is a productive activity. But to benefit the productivity to its full extent you should network the way you would organize other activities.

There is a difference between networking and selling. Networking might be familiar to selling, but it is different in the fact that sales is dedicated to a specific service (that you offer in this case). When you network you do not sell something, but you rather match. Networking is about exchanging information and knowledge. You could exchange information about (other) people, about you, or even about information and knowledge about specific topics.

The goal of networking is to find a match. And this always includes two sides: You and the group, or you and the other.

Think for this last example about dating someone, and you communicate about mutual interests. The better the match, the more of a chance that both agree in a next step.

So if networking is about matching, you should focus on moving in networks where your input is feasible to match.

If you enter a business network that is focused on information and contribution of specific knowledge and you are in for just knowing people and socializing, the match chances are poor.

If you enter a group or business network that is focused on referrals and your input is knowledge the chances are also minor.

Networking is possible at any time, but most networking events are not really productive. They are if you are focused.

Hans Bool is the founder of Astor White a traditional management consulting company that offers online management advice. Astor Online solves issues in hours what normally would take days. You can apply for a free demo account.

Why Business Networking It Really Works

2009-02-08T04:00:00.001-08:00

Writen by Patricia Desiderio

Everyone loses customers: ownership changes, changing business plans, personnel changes and many more! In any given year if you are planning for growth you may grow, or have zero growth, or even shrink but one thing is certain - if you didn't go after new business you will be in a less advantageous position. New customers are your life blood and can be expensive to get. Cold Calling, Advertising Campaigns, and Mailings are expensive and require not only money but many sales hours and the return on investment is not usually very high. What can we do to find and get these new customers?

"What About Networking?" Networking is a cost effective way to obtain new clients and growing your business. The first thing you need to do is schedule at least two networking events a week. Next is getting out of your comfort zone. When attending a networking event, always sit with individuals you have never met before. It forces you to mingle, meet someone new and a possible potential new clients.

Here are some tips:

1. Bring plenty of business cards - keep them handy - wear a blazer or pants with pockets. Put your cards in your right pocket. When you obtain the other person's card put it in your left pocket. It is very distracting digging in your purse for your cards. You look "unorganized". Follow up about a week later with a postcard or an E Mail to keep your name in front of the new contact.

2. Eye contact is critical. You know how you feel when someone is talking to you and looking around. Don't look past the person. And don't forget the 3-minute rule (don't be too long winded). After that you lose the other person's attention!

3. Your name tag is your best friend; it introduces you to everyone. We usually shake with our right hand. Put your name tag on the left so it is visible.

4. Last but not least - and certainly very important - Dress for Success. Image is everything! You are on stage with networking. The first 30 seconds someone sees you are very important and you want to make a great impression.

Networking does work! You can meet 90% of your clients this way! Now, get out there and network!! It is essential to your business!! Your business success could depend on it!!

This article was written by Patricia Desiderio, founder and owner of Patty's Gifts and Baskets LLC, a corporate gift consulting firm. Patricia writes articles for various organizations on business topics for small businesses.

Contact information at: http://www.pattysgiftsandbasketsrus.com

Building Great Referral Alliance Partnerships

2009-02-07T04:00:00.002-08:00

Writen by Kevin P. Dervin

Too many small businesses don't have an integrated marketing strategy and plan. Instead, the marketing tends to be very reactive to whatever is happening to the business currently.

You want to build the business through word-of-mouth, but you don't have any system for generating referrals or word-of-mouth business. For most it gets even worse than this because you're passively waiting for clients to introduce you to prospective new clients.

It's a long slow process to build your business through referrals this way. Even if you have a systematic approach your success will likely only produce a trickle or small stream of new business.

Create Referral Alliance Partnerships

If you really want to create a flood of referrals, then consider establishing referral alliance partnerships. Identifying the right referral alliance partnership could be worth 100 times more than getting a referral to one additional client.

Many professions can build strong referral networks by partnering with other products and services providers. For example, an accountant can productively send and receive referrals from financial planners, business attorneys, payroll services, insurance providers, and mortgage brokers to name a few.

Become referral alliance partnership focused and watch your business soar to the next level. A referral alliance partner is any business contact that could potentially lead you to hundreds of new clients and visa-versa.

Think in terms of logical services that are up and down the line from your own service. Are there products or services that it's reasonable to think that anyone who is buying them is also likely to be looking for your type of service?

You should also think in terms of individuals or business contacts that are well connected. These are the people who understand the value of continuously expanding their circles of contacts and circles of influence.

Think about individuals or business contacts that you believe you could really help. When you look to help someone first, they'll be more likely to allow you to educate them on how they can help you in return.

I'm not suggesting that existing clients can't make for great referral sources because they certainly can. They should know what your business is capable of as much as anyone. Because they appreciate your work, clients should be one of your best sources for word-of-mouth.

The most successful businesses create referral mechanisms to pursue both avenues for lead generation. But, complimentary businesses that serve the same market can be more highly motivated and could introduce you to many more qualified prospects.

Forming Referral Alliance Partnerships

There are a lot of ways to form referral alliance partnerships with both clients and referral sources. Just calling someone to tell them that their friends or clients could really benefit from your services is probably not the best method. I'm ok with telling folks that your preferred method of meeting new clients is through referrals, but it takes more than just that.

You need to invest time and energy in teaching each other about your respective businesses. Offer to invest in getting to know them and how you can help their business first.

Find out what makes for great prospects for their business and learn more about how they serve their clients. Investigate to learn more about what truly makes their business unique and special from competitive alternatives in the marketplace. Don't settle for them telling you they're professional and courteous. You have to dig a little deeper to discover how their uniqueness makes a real difference for their clients.

Here is the best question you can ask a potential referral alliance partner. "How would I know when I run into a good prospect for your business?" You should also ask them, "How would I know when I run into a good referral alliance partner for you?"

Encourage your referral alliance partners to consistently share client success stories or case studies. Success stories and testimonials bring the business to life and help reinforce the message about the value being offered and what makes the business a great choice.

Ask your referral alliance partners how they would most like to receive referrals. Also, find out what the process looks like once a referral lead is shared.

Now here is a BIG secret in forming your own referral alliance partnerships. Are you ready for this?

Even by offering to get to know their business first and what makes for great referrals, you can train them to be a great referral partner for your business. You do that by asking them to share and then show them what you're talking about by putting examples for your own business in front of them.

By doing this you are building the relationship, but you are also immediately adding value to them in how to articulate their business.

So if you're ready to take your business to the next level, start targeting potential referral alliance partnerships today. When you create multiple referral sources, you'll generate all the business you can handle.

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Follow his Small Business Marketing Tips and Ideas weblog at http://www.proven-small-business-marketing-solutions.com/blog.html

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.

Networking Events 7 Good Questions To Ask

2009-02-07T04:00:00.001-08:00

Writen by Andy Britnell

No matter how confident you may be, the experience of entering a room full of strangers can be nerve-racking and leave you grasping for something to say. I believe the best route is actually the easiest we all know that people like talking about themselves, so why not ask questions designed to draw them out a little more than standard shop talk?

Here are a selection I have found to be useful in establishing a connection with someone who at first glance appears to have nothing in common with me at all.

1. How did you come to be in your line of work? Often people fall into their job through a chance encounter or a stroke of luck these stories are often interesting, and recounting them will bring your new contact alive in a way that a straightforward discussion about current business never does.

2. Describe to me your dream customer. You will learn much about their motivation and goals by listening carefully to this.

3. What changes are happening, or can you predict happening, within your industry? Tap into a source of inside information here it may well have implications for your own business or give you ideas on doing things differently. It is easy to get into habitual patterns of thought without realising it. A totally different perspective can really sharpen you up.

4. What do you regard as your greatest achievement in business to date? Another great way of breaking the ice and getting to know someone better.

5. What do you love about your work? Someone else's business will come alive for you if you listen to them describing their favourite activities.

6. Are there things you wish you could change? A natural follow-on from the above.

7. How would you like people to describe your contribution to your industry? This gets away from day-to-day business and allows them to discuss their deeper aspirations if they wish.

Any of these questions will provide you with a more enjoyable and memorable encounter, and with luck will ensure you are remembered likewise.

Andy Britnell specialises in sales and customer service training for both the private and public sectors. Go to http://www.andybritnell.co.uk/ and you can sign up for my FREE short monthly newsletter and FREE e-mail coaching.

I coach corporate and SME clients who wish to achieve better results - see http://www.executive-coaching-for-business-growth.com/

Is Networking Really Worthwhile

2009-02-06T04:00:00.003-08:00

Writen by Judy May

Are you shy? Does the thought of networking make you tense up? If so, you're not alone. Below is a question recently forwarded from one of our Newsletter subscribers, explaining this same issue, followed by powerful networking advice for every design professional:

Last week, I attended a networking event it was a DISASTER! I am shy to begin with, so I knew I wouldn't feel comfortable. But I had no idea how hard it would be. Everyone seemed to already know everyone else. I didn't know when to interrupt a group and introduce myself. When I finally did, I got all tongue-tied and was not at all impressive. Can you give me some advice on how to better handle my next networking event? In light of my shyness, should I continue going to networking events? Could it really make a difference in my business?

In answer to your last question: ABSOLUTELY! Getting out in your community, meeting people and getting to know them, introducing others to your business, etc. are all VERY important to your long-term success. Believe me, you are in the majority where comfort levels are concerned. It's rare to meet someone who "couldn't wait" for their first networking event. More commonly, networking brings with it fear, uncertainty and anxiety. Here's some advice to maximize your networking efforts:

* Understand your purpose. Networking is NOT about sales. Networking is NOT a place where you "push" yourself and/or your products and services on everyone you meet. To the contrary, networking is an opportunity to build relationships with others. This means that your purpose in attending is to meet people and begin to build a genuine, caring relationship with them. Getting to know other people taking a sincere interest in them is priority #1!

* Quality v. quantity. So many business owners make networking into a "contest" to see how many business cards they can collect. That's their goal: to collect as many cards as possible. My reaction to that: WRONG! Remember, your purpose is to meet people and get to know them in order to establish rapport with them. As a result, I advise my clients to meet as few as 5 people, but spend enough time with them to enable you to begin to establish a true relationship. Think about it: what good is leaving an event with 50 cards? You could get business owners' contact information in the yellow pages. What makes a networking event successful for you is building quality relationships with people be they prospective clients or others who can assist you in moving your business forward.

* Listen ACTIVELY to other people. When conversing with people at the event, be sure to do more listening than talking. (Remember: you have 2 ears and only 1 mouth use them in that proportion.) Truly taking an interest in the other person requires that you not only ask questions (such as "how is your business going?" "what is your greatest challenge?" or "how long have you been in business?"), but that you LISTEN to their response. Some networking events are extremely loud, making it difficult to hear what the person next to you is saying. But you must make active listening a priority.

Why is this so important? Because after your conversation is ended, you should have learned at least one thing about the other person so that, when you follow up with that person, you can reference that aspect of the conversation. (Wherever possible, jot down a few notes about the new contact e.g., her children's names or ages, phrases to describe her ideal client, etc.) on the back of each business card you acquire during the event. This will help trigger your memory when following up later.) The other person WILL be impressed. And that may very well get you one step closer toward your next sale.

* Follow up! Follow up! Follow up! Shortly after the event, be sure to follow up with the new contact. Ideally, you should have mentioned your reason for being back in touch at the networking event (For example, when saying "good-bye" you may have stated: "I'll be in touch soon to set up a lunch appointment." or "I'll be sure to send you that article . . . I know you would find it interesting.") At a minimum, within a day or two following the event, take the time to write a hand-written note expressing how much you enjoyed meeting the new contact at the event. Staying in regular contact is the first step toward building a lasting relationship a relationship that should be approached as a win/win for all parties involved.

Good luck!

Judy May is the President of Show House Marketing, a business development and marketing firm catering exclusively to design industry professionals. She can be reached at 610.324.5240 or judy@ShowHouseMarketing.com

For FREE Resources, including the Weekly $uccess Secrets Newsletter and the New! 14-day Jump Start your Design Business E-Course, visit them online at: http://www.ShowHouseMarketing.com

Networking Etiquette 4 Ways To Remember Names At A Networking Event Without Missing A Beat

2009-02-06T04:00:00.001-08:00

Writen by Leesa Barnes

You've been there. You enter a room and someone walks up to you, yelling out your name at the top of their lungs. You rack your brains, trying to remember who this lady is, but your mind draws a blank. Instead of yelling her name back, you shout out "Hey!" instead. Nice.

Remembering people's names will help you to open doors and close deals. When you can recall someone's name, not only do you make him or her feel special, but you also give the impression that you pay attention to the finer details. Knowing someone's name can spell the difference between getting a warm referral or being brushed off.

Here are some clever techniques you can use so you never forget another name again.

Repeat it over and over. Saying the person's name a few times after meeting him or her can help you tuck their name into your memory for good. Because some of us learn best when we hear things, you should repeat the name over and over throughout your conversation. Just remember not to make every other word the person's name; otherwise, you'll come across as weird. Instead, begin every third or fourth sentence with the person's name.
Remember a unique detail about the person. Ann could have striking blue eyes, Rod could have really broad shoulders or Yolanda could be wearing a pink dress. Because some of us are visual learners, associating a unique physical trait to the person you just met may help you in recalling their name at a later date.
Give them a moniker. Use a nickname or an alliteration to jog your memory. For example, if you meet me, Leesa, at a networking event, you can tell yourself that I'm "Lovable Leesa," simply because you felt I had a likeable personality. Diane could be "Delirious Diane," because of her boisterous laugh or Milton could be known as "Miserable Milton" if he tended to frown all evening. Whatever moniker you choose, keep it to yourself so you don't offend the person.
Use technology. Using a personal data assistant (PDA) is an excellent way to remember someone's name. Before you go to a meeting or head into a networking event, you can consult your PDA quickly to catch up on some of the names of people who you met at the event or company the last time you were there.

Just because you have difficulty remembering people's names, doesn't mean that you should stop networking altogether. Instead, follow the simple tips above and your memory will never fail you the next someone bellows your name from the highest terrace.

When Networking Stop Selling To Salesmen

2009-02-05T04:00:00.002-08:00

Writen by Lance Winslow

If you enjoy going to networking business social gatherings or Chamber of Commerce Mixers as a way to develop a referral network and have some fun and do a little business then you need to stop trying to sell so hard to other salesmen and start talking about how you two can work together in a common cause, sharing information, customer databases and business card stacks. Why?

Well, because one salesmen at a business meeting is not going to make your year most likely for your sales goals, but one sales person who is on the ball may know 50 people who could in fact give you a good running start at achieving your sales objectives. So, stop trying to sell to other salespeople at networking gatherings and start discussing how you might work together to achieve both your objectives.

Ask the other party to tell you the advantages of all of their products or services and what type of prospect that they are really looking for and tell them of your target customer as well and then share information about who you know that they wish to know and vice versa.

This is a game about synergy and sales are a lot about getting yourself in front of the decision maker who is so elusive. Referral networks work, but only if you stop trying to sell to salespeople and start using the networking tool like it should be used. Consider all this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

See Jane Network Invaluable Advice If Youre An Introvert Or Confused Or Scared About Networking

2009-02-05T04:00:00.001-08:00

Writen by Jeremy Tuber

I had the pleasure of sitting next to Jane at a networking meeting a few of weeks ago. Random chance placed we two somewhat introverted people at the table next to each other, and for the first 5-10 minutes we didn't speak to each other at all. This of course defies traditional networking convention. Within 30 seconds of sitting down shouldn't I have introduced myself, given her my sales pitch and business card? Am I losing a sale here, and should I just forget about networking because I am not good at it?

In a word, "no".

It turns out that after a while Jane and I finally did get to talking, I learned that Jane is a fine artist, that's what she does, but beyond that I learned she has a background in computer graphics, 3d modeling and working with a very high profile computer gaming company - all of which I find interesting. And this, rather than focusing on how I can help her business and vice-versa was the topic of conversation over the next 10 minutes. I learned about Jane as a person, an artist and a small business owner, and not once during the conversation did she ever focus on what she and her business could get out of talking with me. Jane focused on establishing a personal connection rather than making a sale.

Congratulations Jane, you get it.

Well, after we talked Jane did ask me for my business card - that's important! She asked for the card. Do you see the value that has over me springing the card on her and moving on to the next person? This is called Permission Marketing, and it absolutely best way you can network your business. I in turn asked for her business card, and at that point I was truly interested in learning about her business and how I might be able to help her. But it wasn't until we both had made a small investment in the personal relationship first. Jane even was kind enough to offer to email over a software program that she was using to test drive - that's huge value.

Again, Jane gets it.

So why and how did this networking connection work? You can come up with your own theories, I am convinced it worked because each person:
* Invested in the relationship first rather than what they can get
* Gained permission first to market their business
* Wanted to provide value for the other person

Since that meeting I've emailed Jane a couple of times, got her permission to send her our weekly email bulletin called the "Can-Do Confidence Builder", and in turn I've looked at Jane's web site and artwork - she's fantastic, you can view her artwork at www.janebradleyart.com. If I meet people in the future that are looking for her type of artwork, I will be more than happy to send them to Jane - all because of a 10-minute conversation.

I help small businesses build more confidence and credibility into their business brand. Through marketing and design initiatives; I help you feel better about your company. Making you feel good about your business gives you more confidence and less anxiety when you are networking, promoting or selling your business. If your business needs the reliability and talent of an in-house marketing and design department but doesn't want additional employees, salaries and benefits, give me a call at 480.391.0704 - I have a new approach for you.

If you are looking for more free insight and inspiration, you'll want to get in on the "Can-Do Confidence Builder". Emailed weekly, the Confidence Builder provides you with essential marketing and design insights that help you get the most out of your investment and help you to stay one step ahead of the competition. Email me at comments@candographics.com and I'll make sure you receive our bulletin every Wed.

How To Avoid Falling Asleep Behind The Conversational Wheel

2009-02-04T04:00:00.003-08:00

Writen by Scott Ginsberg

Think about the last time you feel asleep behind the wheel. Dangerous, isn't it? Even if it's just for a split second, nodding off while driving puts you and the other drivers at risk.

But even when you're not driving, it's still possible to fall asleep behind the wheel. The conversational wheel, that is

To avoid falling asleep behind the conversational wheel, you must avoid four behaviors. The following guide will show you how to get off at the right exit, concentrate on the road, merge into the correct lane and avoid road rage with other drivers. As a result, you will become a better driver (more approachable) so you can safely navigate the way to your final destination (connect and communicate with anybody).

Don't Miss Your Exit
How many times have you zoomed past your exit because you were uncertain where to get off? If you drive like me, at least three times a week. Thanks for nothing, Map Quest.

The same goes for conversation. When you are uncertain, you will miss your exit, or the opportunity to make a valuable connection with someone. This uncertainty breeds from the fear of rejection - the number one reason people don't start conversations. However, practice will make your fear fade away.

Therefore, take an active instead of a passive role in your conversations and prepare your introduction ahead of time. Think about what you will say when you meet new people. Read the newspaper for discussion points. Another effective technique is to have three open-ended questions ready in advance that will encourage self-disclosure and engagement. These ice breakers are your conversational "directions." Use them, and you won't find yourself driving where the streets have no names.

Keep Your Eyes on the Road
One of these days, my CD player is going to get me into an accident. I'm always distracted by that darn thing!

When interacting with people, what distracts you? Other stuff on your mind? Other people to talk to? Too self-conscious? Think about the last time you were introduced to someone and forgot everything about him. Especially his name. Ouch! The reason you forgot so quickly is because you were distracted. You didn't take a genuine interest in the other person because you were too busy thinking about #2, which is you. That's right, you're #2they are #1.

Focus on the moment of introduction and repeat back key information you just heard. "That's interesting Elena, I didn't know Monsanto was expanding." This will widen the areas of your memory circuit and make it easier to connect and communicate with people around you. Remember, it's more valuable to concentrate on the road than the soundtrack to the road.

Don't Swerve Into the Wrong Lane
Isn't it frustrating when someone veers into your lane without a signal? It's almost as if they've invaded your personal space!

Conversation is the same way: it's all about respecting personal space. People have different "lane" sizes, but most social contexts adhere to the same spatial principles: 18 inches for intimate distance; 3 feet for personal distance; and 4-12 feet for social distance.

So, if you'd like to approach other people who are engaged in conversation, examine their "lane" before you think it's safe to merge. And when the time is right to join in the conversation, always remember to use your turn signals, i.e., nonverbal listening cues like nodding and eye contact; ask open ended questions based on iceberg statements or politely add an opinion or observation to show your desire to be included. Try this, and they will be happy to let you into their lane!

Don't Promote Road Rage
Did you know that the term "road rage" is in the dictionary? It's defined as anger or violence between drivers, often caused by difficult driving conditions. However, people blame traffic for driving conditions not their own inaccessible behaviors for this level of discomfort and uncertainty.

Imagine some guy in the lane next to you who won't give you space to turn. The music is blasting. He's way over the speed limit. And he doesn't care one bit about where you had to be five minutes ago! This is an example of a typical road rage incident.

Now think about the last meeting, event or party you attended. While driving down the road of social interaction, did you elicit road rage from other drivers? Were you unapproachable? Did you avoid eye contact? Did you forget names? Perhaps it wasn't the traffic after all.

Drive Safe
The average American spends 72 minutes in his car every day. And although getting from Point A to Point B is necessary to maintain your daily routine, never forget that the most important trip of your day is on the road of social interaction.

Therefore, in order to drive safely, adhere to the following rules: 1) Don't miss your exit: be aware of approaching opportunities to make valuable connections; 2) Keep your eyes on the road: focus on the moment of introduction to maintain rapport with people you've just met; 3) Don't swerve into the wrong lane: offer open, nonverbal signals to those with whom you want to communicate; and 4) Don't promote road rage: make yourself approachable so other people are comfortable in your presence.

Keep these ideas in mind and you will be certain to avoid falling asleep behind the conversational wheel.

Drive safely!

To Make More Sales Get Out There And Network

2009-02-04T04:00:00.001-08:00

Writen by Wendy Maynard

Do you have a routine of networking? If you are not reaching out on a regular basis, how will people know about you? You have to show up to networking groups consistently and persistently to build relationships.

Remember, EVERYONE you speak with is a potential client, referrer, center of influence, or joint project partner. Once you start viewing each person you meet as one of these things, it becomes easier and easier to engage in small talk at events.

When people ask you what you do, give them a compelling answer. Don't be shy speak form your heart about what you do. It's what you believe in, so speak with passion. Get out there and TOOT your horn! Why keep yourself a secret?

Join associations and groups where you can rub elbows with your prospects in large numbers. To ensure you are attending regularly, plug meeting times into your calendar for the entire year. Keep in mind, you are building relationships with clients for the long haul. People are mulling your services over just keep reminding them how remarkable you are eventually they will do business with you or refer an associate.

One thing that is important for you to realize is that people aren't waking up in the middle of the night thinking I need a {fill in your profession here}. Instead, they are thinking about their problem: I don't have enough money, I'm in pain, I need to lose weight, I need to get out of debt, I need to save for my kids' education, and so on.

Your products or services provide them with a solution. But, services are generally an investment that people want to consider for a while. And so, part of your role as a remarkable marketer is to make sure you stay in front of them to remind them of the value you offer.

Here are a few ideas beyond networking events to help you stay in front of your customers and prospects:

-Give speeches about your area of expertise at the events your clients and prospects attend.

-Give free educational seminars.

-Write articles that give tips and advice to help your clients. Post these on your website in a resource area, send them in a print newsletter, or slip them in a handwritten note to your client.

-Provide free teleseminars online and send out an e-mail invitation.

-Provide a free ezine or newsletter with helpful advice.

-Create a blog that provides valuable information.

-Attend networking events consistently.

-Ask clients, prospects, and referrers for "coffee dates."

Remarkable networking is not about quantity; it's about quality. It's enjoyable, and it enriches the lives of both parties. If you want others to open the door for you, open it for them first. Building relationships takes time and patience, but it will serve you for life. People trust people who are their friends.

Often when we have a goal of making a sale, we try just once or twice and then give up. We say, "Well, I guess it's just not going to happen." To be truly successful, keep at it! This is true with networking and reaching out to prospects. Successful business owners are not at the top of their game because they are "naturals." It's because they don't give up. When at first they don't succeed, they try again and again and again until at lastthey realize their goal.

Ultimately, people buy from people they trust and feel like they know. Eventually, you will get work from your networking efforts because you just happen to be in the picture at an opportune time. Or, it may be they have an associate who is looking for a service or product you have to offer, and who better to recommend than you?!

Keep in mind, you aren't going to stay in business if you keep yourself a secret - so get out there and make sure people know about what you offer when they are ready to buy!

About The Author
Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE MARKETING, a weekly marketing ezine for business owners, freelancers, and entrepreneurs. If you're ready to skyrocket your sales, easily attract customers, and have more fun, subscribe now at http://www.gomarketingmaven.com.

Communication Master The Art Of Turning Strangers Into Friends

2009-02-03T04:00:00.001-08:00

Writen by La Donna Jensen

In any type of business situation it can sometimes be difficult to relate and communicate with others. Most of the time we encounter people that we have never met before. Often we have to instinctively determine their needs and desires before a conversation even begins. However, by learning the art of turning strangers into friends, we can quickly make our clients at ease. Some of the most successful entrepreneurs have that ability. In fact, that is one of the most important aspects of any successful business.

We all know that some people were born outgoing and personable. Others are more reserved and contemplative. The uniqueness of both types of personalities can have their strengths in communication. Everyone can sharpen their people skills by knowing a few key tools. It may come easier to some than others but with time and consistent practice everyone can improve to some degree. The goal is to understand how to relate to others by appreciating their uniqueness, while appreciating your own.

Below are some simple principles and ideas that will help you achieve your goals.

1. A valuable concept that is extremely profound that could literally change the way you look at others is this. Look at everyone as equals. Not in terms of superior or inferior. No matter how successful, affluent, intelligent or lofty social status, we are basically equals. Maybe the other person has achieved a degree of success in areas that you have not. However, you undoubtedly have areas that you have achieved success in as well. They may not be as noticeable, but they are just as important.

2. Focus on the similarities rather than the differences. Find something that you and the other individual have in common. No matter how many people we meet, eventually we will learn something about the other person that we have in common. Create a bond with what your commonalities are.

3. Enjoy the differences. One of the beauties of life is diversity. If everyone looked the same, acted the same, had the same talents, thoughts, ideas and abilities, life would be boring. It is like an intricate patchwork quilt. The variety of patterns and colors create beauty and interest. It takes a lifetime to become who we are. No two people experience the exact same exact events, trials, encounters, or exposures in life. That is why we are all unique individuals. Everyone has something they can teach us, if we are open to them.

4. Ask questions. Be genuinely interested in learning about the other person. Others know when we are not sincere. When we are just acting nice to get a quick sell, they know it. On the other hand, when we truly care about others they can feel it. They will trust you and have more faith in what you are relating to them.

5. Listen more than you talk. Even when giving a sales presentation. Ask questions. You will learn much more by listening than by constant chattering in a presentation without any input from the other individual. How can you know their needs, if you haven't listened. You may offer them a service or product that is totally out of their reach financially, or something that does not fit with what they are looking for or need.

6. Be honest. If there is a downside that they need to consider, be direct. It is better that you are up front and tell the truth, than they find out later that you had lied to them. Obviously, if you believe in your service or product your positives will dramatically outweigh the negatives. You want more than just a quick sell, you want lasting relationships to build your business on. If you do not know an answer to something, say that you do not know but that you will get back to them with the answer.

7. Show the other person respect by not talking down to them. Remember that you know your service or product backwards and forwards. They do not. That is why they are coming to you. Be patient and helpful, even when it may be hard. You were there once too.

The world is full of unique and interesting people. The more that we work on ourselves and our attitudes of others, the more that we will see the beauty in others. I guarantee if you apply these principles, you will be surprised at how many of your business associates will become life long friends.

La Donna Jensen is an expert in marketing and sales for over 15 years. Marketing consultant for a radio show and magazine. Successful owner of own business and Internet entrepreneur. For more free articles on marketing and advertising visit: http://www.networkmarketingincome.com/articles.html

Networking The Secret Behind Successful Business

2009-02-02T04:00:00.003-08:00

Writen by Assaf Katzir

Networking is creating personal contacts and relationships with people. Behind every business, company, product and service there are people. Business occurs between people and therefore building and expanding your networking community is essential for your business.

Networking business' benefits

Learning from other people experience
Best customers are coming from referral recommendations
Being updated
Sharing ideas and efforts
Being exposed to opportunities

Ways for building your network of contacts

Quality is more important than quantity - define your objectives in advance, meaning that if you are coming to a convention and want to meet potential customers/suppliers/new technology then you have to focus on them.
Join professional associations.
Participate in relevant forums.
Participate in conventions, seminars and business events.
Follow up - very important to contact people you met after few days telling them that it was nice to meet them and invite them for a non-formal meeting for checking possible opportunities.

Required Attitude

Do not try to sell anything, just make a good impression.
While speaking with people (for instance, in a convention), create a discussion (or a chat) atmosphere and not a sale meeting one. If you are interested in the other person's business or vise versa then exchange business cards and set a meeting later.
Ask the person, that you are speaking with if he knows who can answer a question about ... in this way he might contact you with another person in your objectives list.
Offer information, advise, support and connections with no expectation of return. This will put you in the center and you will see a significant expand in your network. As a result, people will know much more on your business and they will refer new customers to your business.

Connecting to other people eventually will be worthwhile, much sooner than you think.

Assaf Katzir is owner and CEO of Katzir Soze Investments Ltd
Additional useful information for management, start-ups and small businesses is available at http://www.business-starter.com

Its All About The Connections

2009-02-02T04:00:00.001-08:00

Writen by Michael Werner

Whether you're thinking about a new job or trying to make your current work role a little better or more interesting, it's all about who you know. I know, I know, you hate it when you hear somebody say that -- you wish you and others were evaluated, assessed, and helped based on your own skills, abilities, and desires. But, that simply isn't the way the real world works. Most things in life, whether it's trying to find your dream job or your next business partnership, come about through personal connections -- people connecting to people.

As anyone who's involved in sales knows, people buy from people. And, whether you like it or not, it's people who will put you in touch with other people who can help you.

Fortunately, if you're reading this, there are plenty of online tools (most free) to help you extend your range of connections. One tool, LinkedIn, stands out above all the others in my book. I've tried using other business networking tools, but LinkedIn is the easiest and most get-down-to-business networking tool I've come across. In a nutshell, you create your own network of trusted friends and colleagues. Then, they do the same. As each level of friend adds their own trusted associates, your friend-of-a-friend network increases exponentially.

I have 80 or so direct connections in my LinkedIn network. These are people I know or with whom I've worked. People I like and trust. Yet, just from this small crowd, and because of my connections' friends-of-friends, I now have access to over 1.8 million people with whom I can interact, find resources, get recommendations, or develop business relationships.

Make connections, check it out.

Michael Werner is the CEO of InfoSource, Inc., an elearning company, and the publisher of Dream Jobs Dialog, at http://www.DreamJobsDialog.com, dedicated to helping life seekers and those searching for their dream jobs.

Michael Werner is the CEO of InfoSource, Inc., an elearning company, and the publisher of Dream Jobs Dialog, at http://www.DreamJobsDialog.com, a site dedicated to life seekers and dream job searchers.

Shy Five Networking Questions To Expand Comfort Zone

2009-02-01T04:00:00.003-08:00

Writen by Rick Weaver

Networking is by far the best vehicle for building businesses, careers, and your circle of influence. It is through networking that we find advice on personal and business challenges, learn of job opportunities, and develop new business. Yet to many, the social aspects of networking events are far outside their comfort zone. Whether it be shyness, introversion, or a lack of confidence in what to say, many at a networking event will gravitate to people they know and loss the opportunity to meet new people.If you are among these people, it is probably safe to say that your shyness or introversion has helped you build tremendous listening skills. This listening strength is a great weapon for you during networking events. The main problem you are probably having is that you are so focused on your discomfort with talking to strangers that you forget how great it is to be in a conversation with you.

That's right! Great listeners are fun to converse with because they allow the other person to do the talking. People love to talk about themselves.

With the other person talking, they are typically revealing things about themselves and getting you to the point where you are no longer strangers and your comfort level with them is the same as your comfort level with your best friends.

How do you get them talking to you when your comfort zone stifles your vocal cords?

The best way is to expand your comfort zone just long enough to deliver short, open-ended question.

An open-ended question, one that cannot be answered with a number of the words "yes" and "no".

They force the other to talk while you listen. Here are some examples:

= What kind of work do you do?
= How did you get into that field?
= What do you like most about it?
= What do you find most challenging?
= If you had a magic wand, what one thing at work or home would you change?

These questions will get you in a conversation where you will be able to do what you do best - listen. As they open up they are very likely to touch on something that you like to talk about. When that happens, talking will be easier for you. Until this happens, a gentle nod or "oh", will make you a great conversationalist in their eyes and they will want to be around you.

Eventually the conversation will get back to you, but do not dwell on that. By the time it happens your comfort level will have risen to the point you will be okay with it.

This article cannot end until the issue of stretching your comfort zone for that initial question is even realistic. It is not easy to stretch one's self outside of the comfort zone. In fact, it is extremely difficult. The problem is that when we think of stepping out, we are opening ourselves to potentially endless stress. However we can all step out for short periods of time. Think of a burning building. We would not think of casually walking around in a burning building - even if we had full firefighting gear. The most experienced firefighter struggles with that fear each time they must fight a fire internal to a home or office.

Yet they do it.

Why?

Because they know they can muster the adrenalin to do it. Now consider yourself. What if it were house and the Fire Department had not arrived? Would you be able to go into the inferno for a leisure stroll? Of course not - you would not even try. Now, what if a loved one was still inside? I venture to say you would not even think about your comfort zone, you would run inside. When you are at a networking event you CAN expand your comfort zone for very brief periods of time if your focus is on the briefness of the expansion and the rewards from venturing beyond its confines.

Are you frustrated by your networking experiences? MaxImpact's Catapult program is a powerful coaching program that will expand your horizons and connect you to your dreams. When you reach the point that you are willing to invest in your dreams, contact MaxImpact at 248-802-6138 or via email to info@getmaximpact.com. Remember, success is available to anyone - they just need to know how to tap into their potential.

Rick Weaver is an accomplished business executive with a wealth of experience in retail, market analysis, supply chain enhancement, project management, team building, and process improvement. Building on a strong retail background, Rick moved to full supply-chain involvement, working with hundreds of companies to improve sales, processes, and bottom-line results.

As Rick's interaction in varied industries expanded, he became troubled as he increasingly noticed that people and companies had untapped or unfocused talent.

Coupled with Rick's passion for training and development, popular style of interactive workshops and seminars, and strong desire for continuous improvement, he founded Max Impact Corporation to be singularly focused on helping individuals and organizations achieve high performance.

Rick is a popular speaker at seminars, workshops, and conferences. He has spoken in 43 states, including Alaska and Hawaii, and in Canada and Puerto Rico. He is available to speak at groups of all sizes.

Contact Rick at 248-802-6138 or rick@getmaximpact.com.

The Really Great Networking Conversation

2009-02-01T04:00:00.001-08:00

Writen by Liz Ryan

By now, you'd have to have lived in a cave in Afghanistan for the last decade not to know the importance of networking. Whether you're job-hunting, or growing your business, or just striding into the exciting world of networking, you need to know how to talk. And listen. But beyond "how did you hear about this event?" how do you start a worthwhile networking conversation? It's not so hard - you just have to focus on the OTHER person.

The first and biggest rule of making networking conversation is that it's a conversation, not an audio broadcast. Don't deliver an aural business card, in other words! What's more annoying than a conversation like this:

YOU: (Spotting the nametag that says SALLY JONES on a nearby woman's lapel) So, Sally, what do you do in your business?
SHE: Oh, we're a full-service marketing firm, delivering great results for clients across a wide range of industries. We do branding, marketing, advertising solutions, web design, collateral materials, annual reports, and full-color printing. We work closely with our clients to find breakthrough solutions to tough problems. We value every client as a friend. We...
YOU: Got it - I'm afraid I forgot to feed the meter. (Exit stage left.)

See? Just because you're face-to-face with a person at a networking event doesn't mean that you're willing to listen to a non-stop marketing spiel. You shouldn't have to. And neither should anyone else. Just like in the sales arena (and networking has something in common with sales, in that you're selling a person on the value of knowing you), you should spend more time listening than talking.

Let's try that conversation again.

YOU: Hello Sally, what does your business do?
SHE: Oh, we're a really wonderful small marketing firm. I'd love to tell you more about us. But -- let's start with you. What do YOU do?
YOU: Well, I'm a technical search consultant.
SHE: Terrific! What sorts of assignments do you specialize in?

See what's happening now? It's a conversation. No one feels the need to jump out there with an uninvited commercial message. You will each learn interesting things about the other in a two-way exchange. Now you have a base for networking, and for finding ways to help one another.

The second big rule for creating networking conversation is this: find out as much about the person behind the business card as you do about the business. After all, we are more than our professional selves. The world is full of real estate people, for example. Some of them are worldly and insightful. Some of them are pretty dull and uncreative. How can you tell who's who? Ask them!

Here are five questions for networking conversations, that get beyond the obvious "what do you do for a living?" arena. If I'm meeting you at a networking function, I want to know what drives you. I want to know what you do when you're NOT working, and why you choose to do that thing. I want to to know what you think about. Are you my kind of person? Am I yours? That's what builds relationships - mutual interests.

Let's face it, most of the people we randomly meet at networking get-togethers aren't in a position to buy our services (or find us a job, or help us with our goals) this very minute. What's important is that these folks remember you, and like you, and will stay connected to you over time. It's a person-to-person connection you're after - not a business-card-meets-business card one!

So, here are the five questions:

1) How did you wend your way into the [technical search] business?

Stories are the spice of life, and the key to a person's character. It's fascinating to hear how people make their ways through careers - much more interesting, often, than a simple description of what they do every day. Dig in to the story!

2) So, where do you think the [technical search]industry is going? What trends do you see shaping up?

Want to understand the quality of a person's thinking? Ask him or her for an analysis of the current industry scene.

3) Where are you from?

This little question is my all-time favorite. If the answer is "Pittsburgh," of course, you don't let it sit there - you find out about your new friend's early life in Pittsburgh, and where he went after that, and how he ended up here in your city. Probe! The fun of meeting new people is mostly in learning about the different choices (different from your own, that is) that people make in their lives.

4) What's your favorite thing to do outside of work?

Here again, the key is that when your new acquaintance says, "Herpetology," you don't say, "Cool." You ask questions! Think of your brief conversation as a mini-interview. Why herpetology? What is herpetology again, anyway? Lizards? What kinds of lizards do you like? Don't they get mites? Ask, and listen! That's how relationships are created.

Here's the bottom line, when it comes to networking: people do business with people they feel connected to. It's more important to make a true connection - by learning that, say, we both have sets of twins and love the opera - than to make a flimsy one, based on the fact that we're both in the printing business (and have absolutely no other shared interest or conversational 'spark'). Business, thank goodness, is populated by people. It's human connections that make things happen.

Practice asking questions and then practice something else: clapping your mouth shut and listening. For some of us, that's a new business skill. The benefit? Priceless.

Liz Ryan is a workplace expert, former Fortune 500 HR executive and founder of the global online network WorldWIT (http://www.worldwit.org). She is a popular speaker on workplace topics. Liz lives in Boulder, Colorado.

Work Your Network

2009-01-31T04:00:00.002-08:00

Writen by David Newman

If you're networking with strangers, you're wasting your time. A consultant friend of mine recently complained, "I'm doing 2-3 networking events a week and I'm worn out." When I asked why she felt networking was important, she replied, "One of my marketing goals is to do at least 1 networking event a week." (I pointed out that she just admitted to doing 2-3 a week and perhaps doing 1 a week is smart and doing triple that goal is causing some of the fatigue.) But there's much more to the great American business myth of networking.

Myth 1: The more you network, the more effective your networking activities become.

Truth 1: It's much more important to become well-known in 1-2 circles than to spread your networking activities over many different groups. Depth beats breadth every time.

I then asked her how networking was working for her. She said, "I don't think I have gotten a shred of business out of it in the last six months." Her rationale for doing networking: "Everybody knows that you build a business by networking!" Does this make any sense? Or worse, does it sound familiar?

See if this networking scenario has happened to you:

You meet someone for 30 seconds. They mumble something about real estate as you are tuning them out. They ask you what you do, and you say you are in insurance. After 10 seconds of staring blankly at each other, you both head to the celery sticks for lack of anything better to do.

Myth 2: The cocktails and miniature wiener circuit is the way to network to success

Truth 2: Networking with strangers to build business is about as effective as going to a bar to get married. In the words of Dr. Phil, "It simply ain't gonna happen that way."

Here's why you're not going to meet your business soul mate at a networking event:

1) You aren't going to do business with someone after meeting them for a few minutes and getting handed a poorly printed card.

2) Businesses are built on relationships and not "30-second commercials," no matter how effective and intriguing.

3) Most of us have major trouble in explaining what we do, much less getting past that explanation and listening for what prospects need.

4) Networking with strangers is not targeted or specific and in fact is completely random. For some people, networking is exactly as effective as cold calling, which is the least effective marketing tool there is.

So am I saying that networking is a waste of time? Absolutely not. What I'm saying is you need to start networking smarter.

Here are a few thoughts to jog your noggin:

* Network by having coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source. But aim first and foremost to make them a friend. The rest will follow naturally.

* If you're going to network with strangers, go with the goal of making 2-3 lunch or coffee dates with people you find interesting.

* Ask every happy customer you have (they're all happy, right?) for just one referral of someone who would be interested in your type of goods or services, then call and use their name. ("Hi I'm Fred and Ginger said I should call you. Isn't Ginger great?") You already have one thing in common Ginger!

* Create a network "hit list" of the exact kind of businesses you want to network with maybe you sell software and you want to meet IT managers at medium-size companies. Make the list and put it in your little black book or PDA. Focus your networking and outreach activities on only those people or others who can refer you to those people.

* Join non-business groups and spend time doing non-business activities: Civic, social, religious, recreational, musical, athletic... the list is endless. Establish relationships with people in your group. Perhaps you're a Moose and a realtor. A Moose, as it turns out, wants to by a house from another Moose. If so, you have the Moose Market cornered! Are you into hand-drumming. Guess what? A hand-drummer will want to do business with another hand-drummer. Get it?

* If you do go to a "mixer" go with a targeted goal in mind. For example, your goal might be "to meet three people on my target list and get their card so I can follow up for breakfast, lunch, coffee or badminton." A traditional "networking event" now becomes simply the first phase of your targeted plan for global domination, and not an end in itself.

Here's a final thought to shake up your networking mindset: Network with people who already know you, like you, or have done business with you.

Myth 3: Networking is all about getting more people to know what you do.

Truth 3: Networking is all about getting people that already know you to share opportunities where you can be helpful to each other.

Make 2-3 phone calls a day to connect with people from past jobs, former clients, or influential people who have expressed interest in you in the past.

We all have a "fan base" that we grossly underutilize.

Think about tapping into friends, colleagues, mentors, and family to mine the connections you already have at your fingertips.

So get out there and network but make it worth your investment of time and energy by networking smart. As your mother always said, "Don't network with strangers."

Marketing and innovation expert David Newman has written 8 books and has been quoted in dozens of national media outlets. David is also a sought-after speaker and seminar leader. Visit http://www.unconsulting.com for more free articles and resources.

Womens Networking Heaven Or Hell

2009-01-31T04:00:00.001-08:00

Writen by Diana Horner

Is your networking group inclusive and interesting, or dull and demotivating? Would you be better off at Starbucks with a mixed bunch of entrepreneurs?

We are all supposed to get 'out there' and 'network'. Cue collective groaning, and creative avoidance techniques to avoid the tension inducing prospect that is networking. I sympathise, really, even having run a really enjoyable networking group myself, I am not blind to the pitfalls.

Even if you have managed to find the group that perfectly suits you, and more importantly, your business aims, it is likely that you sometimes suffer from post networking stress syndrome. Was it worth it? Why do I talk to the same people each time? Is it worth the effort?

Time to act. Why do you network?

To find new customers?
To engineer meetings with decision makers?
To listen to the experiences of others in business or starting up?
To enjoy some social contact with other business people?
To raise your profile?

If you answered yes to 1) and 2), and no to the others, you probably need to rethink. Of course, it is possible to pick up business, if you regularly talk to the same people and they come to know you as a potential supplier, or advisor. However, if you spend a lot of time networking, perhaps using this as your main new business activity, you could be neglecting other key issues.

Make sure you are paying attention to the other elements of your marketing and promotion too. List all of the things that you do now to get new business, the time you have spent on them, and the results so far. Of course, you need a combination to ensure a steady stream of new clients, and repeat business from existing clients, but you will be able to see if you are spending valuable hours networking, with not much to show in terms of a return.

Your time is valuable, you know this, and you hear it from every business adviser you encounter, but it is absolutely true. Two hours spent catching up with nice folk you see twice a month, (plus travel time) might make you feel like you are working on the business, but examine the evidence, before you sign up for any more meetings.

If you answered yes to any, or all of 3, 4 and 5 - you are on the right track. Relax and let yourself listen, instead of trying to impress everyone, and a women's networking group can enrich your life. Of course, there will be women who are only intent on selling themselves, (figuratively speaking!). I have to admit, alarm bells tend to chime when I hear NLP in a conversation (really, is it not common sense??) The trick is, to use the usually friendly environment that a female networking event provides, to hone your communication skills and talk about your business. Volunteer to present your 30 second pitch if offered, and ask for feedback.

Finding networking groups for women:

There are now literally hundreds of groups around the country, appealing to City business women, and those in rural areas.

Here are a few regional organisations that would be a good place to start, ask about groups in your area.

UK wide
Women at Work - http://www.womenatwork.co.uk/
The Women's Company - www.thewomenscompany.com
Women Working 4 Women - http://www.womenworking4women.co.uk/
One Woman Business - www.onewomanbusiness.co.uk
Everywoman - www.everywoman.co.uk

London/South
The Womens Networking Company - www.thewomensnetworkingcompany.com
Aurora - www.auroravoice.com/
Women in Business - http://www.wib-org.uk/

Midlands
FATIMA Women's Network - http://www.fatima-network.com
Women involved in Successful Enterprise WiiSE - www.derbyshirechamber.com/cms/9.html

West
Business Support Network www.businesssupportnetwork.com

East
Women on Top - www.women-on-top.co.uk

North West
Women's Business Network - www.wbn.org.uk
Winning Women - www.winningwomen.co.uk

North East
Women into the Network - www.networkingwomen.co.uk

Northern Ireland
Women in Business Network - http://www.womeninbusinessnetwork.org.uk/

Republic of Ireland
Network Ireland - www.networkireland.ie

Scotland
Scottish Business Women www.scottishbusinesswomen.co.uk

Wales
Vale Womens Business Network www.vwbn.org.uk

International
Commonwealth Business Women's Network http://www.cbwn.net

About the Author

Diana Horner has been interested in helping women run successful businesses since she started her first business in 1999. As well as establishing a highly successful woman's networking group and organising a series of events aimed at women in business, Diana now runs Enterprising Woman - an online magazine aimed at helping and motivating women starting and running their own businesses. Enterprising Woman is a growing community for finding information, sharing experiences and collecting tips from other women entrepreneurs. To read the latest issue of Enterprising Woman, packed with interesting articles and practical tips, visit http://www.enterprisingwoman.co.uk!

Powerful Networking With An Effective Introduction

2009-01-30T04:00:00.001-08:00

Writen by Larry Baltz

You're sitting in a room full of eager business owners at a networking event. One by one, everyone stands up and introduces themselves, hopefully gaining the opportunity to find one or two new prospects in the crowd.

Unfortunately, most business people stink at Introductions.

Take for instance the remarks made at a recent event I attended. A hotel sales rep introduced himself and stated that his hotel offered beds, meals and meeting rooms. Oh really? How many hundreds of hotels offer that, I thought. What he said was essentially the same introduction used by all the hotel sales people in the room that day.

What if one of them had said something like this?

"Hi, my name is Bob, sales manager with Big City Hotel. Sure, we have meals and beds and meeting rooms like all the other hotels. But they don't have Ruth, our front desk supervisor who's been serving our guests for more than 22 years. Her only responsibility is to help you have an extraordinary stay at our hotel."

Which hotel has the best chance to get your business? The one with meals, and beds and rooms, or the one with all that, plus a great staff.

And Bob can strengthen his relationship with his audience at the next meeting. What happens if he brings Ruth with him and lets her introduce herself during the Introductions? Talk about making an impression on the crowd! By the time the meeting is over, everyone there will be best friends with Ruth.

As good as that is, Bob isn't done yet. He can make a bigger value statement at the next meeting. This time Bob quickly introduces himself and then plays a short recording:

"Hi, this is Tom, sales director at XYZ Company. We had our annual sales meeting at Big City Hotel a few months ago and it was the best we've ever had. Ruth and her staff waited on our people and took care of everything we needed. She was fantastic."

Now that's an Introduction. So the next time you're attending a networking event, can you introduce your value to your audience when you introduce yourself? What is a benefit you can highlight that none of your competitors can claim? What is it you do better than everyone else?

That's the best place to start.

Larry Baltz runs a company called More Sales More Profits. He works with small business owners who want to get more clients and sell more products and services. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. For his free report, "Knock-Their-Socks-Off" Promotion and Marketing, go to http://www.moresales-moreprofits.com for your copy.

Four Easypeasy Steps To Forging A Powerful Joint Venture

2009-01-29T04:00:00.003-08:00

Writen by Deborah Carraro

Developing win-win joint ventures is the fastest and most profitable way to skyrocket your online sales and boost your profits.

If you've been marketing online for any length of time, I'm sure you've heard the term "Joint Ventures." Some of you may know what it means, some of you may not. So let's define the term and I'll share my simple four-step formula for creating a win-win joint venture.

In the Internet Marketing world, a Joint Venture (JV) is a partnership between you and another business person to sell a product online by sending an e-mail to a mailing list. Sometimes you have the product, and your partner has the list. Sometimes it's the other way around. And sometimes you both have your own products and lists and you cross promote each other's offerings.

In each case, it's a joint venture.

Sounds easy, right? It can be with the right product and the right partner... and the right approach. If you follow the simple steps outlined below, you can be on your way to creating win-win joint ventures.

So what's the secret?

If you have a good idea, access or resale rights to a great product, or a responsive mailing list (size really doesn't matter) you are a perfect candidate to create a winning JV.

Secret #1: Do It Now!

Just like Nike, you'll never get anywhere if you sit in front of your computer with your great idea locked up inside you. Take a risk - ask the question. Identify potential partners and get in touch to share your idea. The worst thing they can say is no. Just do it! You don't have to have a big name or million dollar reputation to approach someone on a JV. What matters most is the fit of your product or service to their list, or visa versa.

Secret #2: Approach The Right Partners

We all know the names of the big Internet Marketing players: Alex, Armand, Michael... these are the guys with millions of names on their lists. "Wow... he has a huge list... I can make a fortune!" Not necessarily. While a big list is appealing, what matters most is the fit.

So who do you approach? If you sell custom chia pet designs, don't approach Armand Morin. Chances are, your service isn't right for his market. If you sell wedding planning services, approach a wedding officiant. The trick is to approach people who offer products / services that complement, but don't compete with, your offerings.

Secret #3: Get Personal

Getting up close and personal is the best way to JV success. Do your homework: visit the potential partner's website, try some of their products and find out the names of the key players in the organization. Learn all you can about their business and don't ignore the human factor - learn about their quirks and personality. You can learn a lot about a person by the words they use to express themselves or by the words that others choose to talk about them.

When you're ready to approach, let your own personality shine through. Write your email in such a way to be personal, and to the point but make sure you stand out from the crowd. A form letter won't grab someone's attention.

Secret #4: Think Win-Win

The best Joint Ventures are those where both parties win - professionally and personally. Don't get me wrong making money is good - making lots of money is even better; but great JVs are about more than just the bottom line. A GREAT JV is one that benefits both parties and starts a relationship that carries on to the next profitable project.

Remember: No matter what product or service you promote, you CAN find great JV partners to help you sell more in less time. And who knows, you may also create the foundation for a beautiful friendship as well.

Deborah Carraro is the Founder and Owner of Vascorp VA Services. Vascorp VA Services is the marketing support specialty company for solo professionals and entrepreneurs. Deborah specializes in creating infomation products and helping entrepreneurs forge new partnerships and joint venture relationships. Sign up for her free ecourse Introduction to Joint Venture Marketing at http://www.jv-mentor.com. She also publishes a monthly newsletter Vascorp VA Advantage. To subscribe or find out more, please visit http://www.vascorp.com/va.

Learning To Network Is It To Find That Special Person Or To Really Business Network

2009-01-29T04:00:00.001-08:00

Writen by Sandra Valente

In the last several years I have come to realize how important it is to network. I have worked with many different people over the last few years and I always make sure to stay in touch with them.

It is important not only because you may need their help in order to get a job but also to help you meet other people that can help you in your current situation.

I carry my business cards with me ALL the time. I don't miss an opportunity to network:

1) I was at the doctor the other day because I had food poisoning and I made sure to introduce myself to a "Pharmaceutical sales person" and hand them one of my business cards.

2) I went to my friends wedding several weeks ago even though I was in the bridal party and had no where to keep the business cards; I still had them... believe it or not found a way, where there is a will there is a way.

3) Last week I took photos of a "sweet 15th birthday party." Not only had I handed business cards to the owner of the hall, but also to the DJ and other business professionals (Real Estate Agent, Consultants, etc)

If you are starting a business make sure that you feel comfortable in approaching people and talking about what you do. You speak to one person and tell them your idea. They may know someone, who knows someone that could use your service. It's all about how you present yourself out there. Make a good impression, be friendly and always smile!!! Don't miss an opportunity because you may never have that chance again.

Happy Networking !!!

I have a business networking website, so if you are looking to increase your sales leads please visit, http://www.trade-pals.com, and start increasing your leads today!!

Networking Your Way To Fiscal Fitness

2009-01-28T04:00:00.001-08:00

Writen by Tom Richard

How many times have you said, "I should exercise more." or "I should eat better."? What we should do and what we actually do are often two different realities. Being healthy is probably one of the many things you know you should do, but never seem to make time for.

Networking, no doubt, has also made its way onto your list of things to do. However, no excuse you've made is good enough to let it stay there. Thanks to networking, your next five sales can be as easy as getting to know the next five people you meet.

A common reason salespeople are not spending more time meeting people is because they don't understand some of the basic principles of networking. Networking is more than just getting in front of those who can say yes to buying your product.

A solid network is built when you help your networking partners succeed. In doing so, you will be helping your own business succeed.

The easiest way to do this is to actually provide others in your networking community with customers. Delivering value and opportunities to other people inspires them to do the same for you.

It helps to understand the situation from your referral partner's point-of-view. Like you, they are busy people. They are hurrying to finding new customers, deal with current customers, and put out the typical fires that come with running a business.

By proactively seeking new customers for your network partners, you will remind them to look for potential opportunities for you. Every time someone you referred calls them, they will feel grateful to you. Even if just for a few minutes, they will wonder how they can return the favor.

There are easy and simple ways you can send business to your referral partners. One way is to keep all of your network partners' cards in one business card binder to keep with you at all times. As you are networking to promote your business, you will infallibly discover an equal number of opportunities to promote the business of your network partners.

Oftentimes, friends and family who wish they could help support you in your business are simply are not in a position to do so due to the nature of your business. Teach them to support you by supporting those in your network. So before you let them walk onto a car lot, call an air conditioner repairman out of the yellow pages, or get a picture framed at a custom frame shop, ask them to check your network partners first to see if one of them does exactly what they are looking for.

If are a good networker, you will find ways to constantly send streams of business to everybody with whom you network. If you're an expert networker, you will do it without keeping score.

Your networking partners are smart individuals; they will be well aware of the impact you will have on their business. There is no need for you to expect anything in return or for you to remind them of how much business you are sending them.

Trust in the simple fact that in the long run every customer you send to a networking partner will come back to you like a boomerang. The great service your referrals receive from your recommendations will reflect well on you. At the same time, your network partners will send you business in return. After all, it is in their best interest to do so.

Your job is simply to give, unconditionally, and without expecting anything in return. Let the laws of nature take care of the rest. The end result is an impressive stream of business for you and for those in your network. Remember, a sale for a friend is sale for you.

Tom Richard conducts seminars on sales and customer service topics nationwide. Tom is also the author of Smart Salespeople Don't Advertise: 10 Ways to Outsmart Your Competition With Guerilla Marketing, and publishes a free weekly ezine on selling skills titled Sales Muscle. To subscribe to this free weekly ezine go to http://www.tomrichard.com/subscribe

How To Create A Powerful First Impression

2009-01-27T04:00:00.002-08:00

Writen by Josiah Mackenzie

10 seconds. That's all the time you have to make a positive impression with people you meet for the first time. Since networkers spend so much time trying to meet new contacts, it is essential that they analyze their "meeting" approach for effectiveness.

Keep in mind the following suggestions when you meet someone.

Monitor Your Appearance
Researchers at Columbia University found that 93% of how your are judged is based on your appearance and body language. Dress for the situation. Use body language that expresses who you are and how you want to be known. Carry yourself with confidence. Since people put such a high value on how you present yourself, it is essential that you get this aspect right.

Move the Spotlight
No one enjoys people who are self-centered. Go overboard to show that you're sincerely glad to have met your new contact. In her book, How to Talk to Anyone, Leil Lowndes recommends using what she calls the "Big Baby Pivot." When you first meet someone, pivot your whole body to face them, give them your warm smile and undivided attention. Act as if they are the most important person in the world to you at that moment. They are.

Use Their Name - Often
As Dale Carnegie told us, a person's name is the sweetest word in the world to them. Using it often when you meet someone helps reinforce it in your mind, and makes the other person feel important.

Connect with Similarities
People like people similar to themselves. When you meet someone, try to find the common ground between you. Adapt your voice rate, pitch, and gestures to match theirs. Look for experiences you may have shared, and emphasize those.

Be a Good Listener
Get the other person talking about himself. Ask intelligent questions about her experiences. Often, people who are good listeners are perceived as excellent conversationalists by others - even though they don't talk the majority of the time!

Watch Your Words Carefully
Every word you say will be used to judge your intelligence, education, and even your worth. Be careful about using humor. Use the vital first couple sentences to connect with the other person and build a rapport.

If you want to build relationships with new people, it's essential that you know how to leave a powerful first impression. Practice using these tips on the next person you meet, and enjoy the results!

PalPad helps you remember people you meet while networking: http://www.mypalpad.com.

Expand Your Business Using Venture Capital

2009-01-27T04:00:00.001-08:00

Writen by Abe Cherian

Venture capital is a possible source of funding for new, relatively unproven enterprises that appear to have promising futures. However, such money is often hard to come by.

Be realistic in your quest for venture capital. Venture capital firms expect a business to be able to return their investment not only with interest, but with a large profit.

Many venture capital firms are affiliated with banks, insurance companies, other financial institutions and large corporations. Some are owned by individuals or private groups of investors and a few are publicly held.

Once you accept venture capital, you have relinquished some of your autonomy and accepted the understanding that the venture capital firm will take a large share of the profits you earn.

As an entrepreneur, you should understand the nature of a vendor firm, before pursuing this as a financing source. This type of investor expects a projected return on Investment that is directly related to risk.

The greater the risk, the greater the return expected. Typically however, an investment firm will not be interested in getting involved with a new firm until the business has established itself in some way, so the risk factor can be determined.

The venture capital firm and its interest usually depends upon the stage of the new firm's development. Once the new firm has established itself and has a working organizational structure, a viable business plan and start up arrangement a venture capital firm may be interested.

However, some firms prefer a later stage of new business development, perhaps when the new company is in its second or third round growth state and needs more capital either to carry out expansion plans or to tide it over until a merger or public offering carries it to the next stage of corporate growth.

A company's business plan serves as the primary analytical tool for the venture capitalist. In analyzing the plan, a venture capital firm would most likely focus on three features.

The product or service- Investors seek product or service innovations that give the company a strong competitive advantage. A new idea, backed by market surveys measuring the appeal of the product or service and its potential market may be tempting to such investors.

Management capability- No matter how good your product or how innovative your service, the quality and experience of the management is a key factor in the success of your business. The astute investor is well aware of this and looks for solid evidence of such skill.

The industry's growth- Investors also want to be sure that your products or services is in a growth field. A significant or revolutionary product improvement, by itself, may not have appeal in a declining product or service category.

Most venture capitalists purchase common or convertible stock rather than burden the fledgling enterprise with interest payments on debt or debentures. They may possibly want more than 50 percent ownership.

Additionally, while the venture capitalists may insist on sitting on the Board of Directors or offering management and technical advice, they are rarely interested in the day to day management of the enterprise, unless its survival and their investment is at stake.

Keep in mind that the minimum investment is generally from $25,000-$1,000,000, but investment ceilings are almost unlimited.

--------------------------------

Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com

Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.

The Value Of Building Rapport

2008-12-04T04:00:00.001-08:00

Writen by Joe Love

At some point in your life, you've probably met a person who is book smart and people stupid. This person is a valuable company asset, but is kept out of meetings because he or she can't communicate effectively and doesn't seem to listen to the ideas of others. He or she is sincere, but knows nothing about etiquette and manners. He or she can be interesting to talk to but has no sense of humor. He or she is very intelligent, but lacks even the most basic social skills.

In general, this person makes everyone uneasy and standoffish. In particular this person doesn't try to establish the rapport needed to create a lasting relationship, either in his or her personal or professional life. And unfortunately, it's costing this person dearly.

Now is the time for this person to mend his or her ways. Like it or not we all have to deal with others to achieve any degree of success. This is true regardless of our position in life, and no matter what our objectives may be. The more successful we are in getting others to cooperate with us, and the more people we can call our allies, the greater our chances are of achieving success.

The dynamics of human relations are pretty simple: If you relate poorly to others, you will most likely have a problem-filled life, and success will come hard, if at all. If you relate well to others, you will most likely have a pleasant life, and success will come easier. And that's where the art of creating rapport comes in.

The ability to create rapport is the ability to create a harmonious relationship based on mutual trust or emotional ties. It is the art of making someone feel comfortable and accepted. It is friendship and camaraderie; it is a special bond or kinship.

It all starts when you first meet someone. Remember the old saying, "A first impression is a lasting impression." It's true. If you cannot communicate effectively, then you won't be able to sell yourself to others or build rapport. Your overall goal should always be to make the other person feel important or at least liked and understood. It takes time, but successful people will agree that it's time will spent.

You may not realize it, but judgments are made about you by the way you look, your clothes, hair, facial expressions, and your posture. And unfortunately, decisions are made by others based on whether or not they find you appealing. The other person will usually make these decisions within five seconds upon meeting you.

Before you even open your mouth, people are sizing you up. At first people will listen to what they see, not what they hear. Other people will judge you by how you stand, how you walk, how you shake hands, how you smile, and how you sit. That's why it's important to plan your clothes, and even how you comb your hair before a meeting, if you can.

You can help influence a person's impression of you. For example, darker clothing colors suggest authority. Lighter colors suggest friendliness or a sense of humor. If you want to come across as innocent, you should wear white. And wearing a lot of jewelry suggests power or wealth.

Dressing carefully and thoughtfully for a meeting shows respect for the other person. When you dress with care, walk with command, extend your hand, smile, and greet a person with a secure tone of voice, you are letting that person know you are a person worthy of respect. You are saying, "If you respect me, I'll respect you." And that is a very good starting place for a relationship.

People who have mastered the art of rapport, know that the visual can be misleading. There is an old adage that says, "You can't judge a book by its cover." To get past the cover and into the contents, you must employ the art of conversation. Some people are good at it. Others don't have a clue as to where to start. It begins simply with the sharing of information.

When you first meet someone, you should always try to learn something about that person that you can relate to an experience in your own past. It's fun to talk to someone with whom you have something in common, an event, a mutual acquaintance, or some other shared history. You can find some common element with everyone, and you should always try.

Casual conversation does have its place so you shouldn't be too eager to jump directly into business or some other agenda. It's important that you don't come to a meeting or negotiation with one agenda. Rather, you should always go into these situations with an open mind. You miss a valuable opportunity to build rapport if you are inflexible or don't listen. Being an active listener is often more important in building rapport than being an active speaker.

If you have a relaxed view of the world and have a sense of humor, it will engender people's confidence in you. Confidence breeds respect, and respect builds trust. The ability to laugh at yourself has a deep, psychological appeal to others. And this is a great quality to possess.

One of the hardest situations in which to establish rapport is the telephone conversation, because you cannot see the face of the other person with whom you are speaking. Even if you know the person on the other end of the line, you cannot see his or her facial expressions, which can provide you with a mountain of information. If you don't know the person with whom you are speaking, you are even more handicapped.

Before you even pick up the telephone and place your call the first thing you should do is put a smile on your face. Although the other person cannot see your smile, the warmth and friendliness will come through.

Then, you should identify yourself immediately, and explain the purpose of the call, if it's not known. It's important to be businesslike, but some people confuse that with being impolite or stern. You should convey your message, whether it's business or not, in a manner that is considerate and gets the point across. Too friendly will be unprofessional; too businesslike will be considered rude.

You should never talk down to people, no matter how many levels down the corporate ladder they are, or how much younger they may be. Remember, you'll get further with a person if he or she thinks you care. Even if it takes time, you should always try to create an atmosphere of caring. The time will have been well spent, if you make a new friend or reassure an old one.

Creating rapport has many benefits. Think of it as a basic human-relations skill that can further your own goals or objectives. And you can establish rapport simply by taking the time to make a person feel comfortable in your presence.

Here are 10 points that will help you create a good first impression and establish rapport:

1. Dress well and to the other person's expectations.

2. Smile when you first see the person.

3. Establish and maintain eye contact.

4. Be the first to say hello and extend your hand.

5. If the meeting is in your office or home, greet the person at your door.

6. Deliver a sincere greeting.

7. Use the person's name

8. Don't speak too softly or loudly.

9. Do any necessary homework about the person you are meeting.

10. Do more listening than talking.

When you are putting together the elements that create an inviting and pleasing atmosphere, don't go overboard. Make sure that what you do is appropriate for the occasion, or you'll make your guest feel embarrassed or uncomfortable, just the opposite of your intentions.

With a little fine-tuning, anyone can become a person of warmth, concern, and charm. By learning the art of rapport and making it a part of your everyday life, you will become a person who makes friends, influences colleges, and rises to the top.

Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many of America's largest corporations, on the subjects of leadership, self-esteem, goals, achievement, and success psychology.

Reach Joe at: joe@jlmandassociates.com

Read more articles and newsletters at: http://www.jlmandassociates.com

Ask For Referrals And Get The Answer You Want

2008-12-03T04:00:00.001-08:00

Writen by Mical Johnson

Why are people scared to ask for a referral? Is it the fear of rejection, or do they think that it will annoy their client. If you have been giving 100% to your client and have given them truly excellent service then you shouldn't be ashamed to ask for the opportunity to give that same superior service to other people your clents know. In fact, it seems like the next logical step especially if the client is happy with your service so far.

"It's not what you say but how you say it" I tell my kids that all the time. Here is no different. I have seen countless people not get a referral because they simply asked the wrong question. You want to aviod asking a close ended question where the only answer is "Yes" or "No". For example, instead of starting your question "Do you know anyone who..." start it off with "Who do you know who..." Just the little change at the begining will have a dramatic increase in your referral rate.

You can also start off specific to get a better result for example "Who do you know at work who..." By inserting a place or situation you narrow the possibilties and the task does not seem as daunting to your client.

It's also very important to expect the referral. If your body language, tone of voice and facial expressions show that you are not expecting them to give you one then your proably not going to get it. I have had sales people ask me "You don't know anyone who would like "product" do you?" My quick answer even before I think about it is always "No". You should expect the referral as part of your excellent business. It's the most natural thing in the world for people to tell everyone about something they like. Why not tell them about you.

Some people are a little shy about it and in the back of there mind they are testing you. They will tell you that they are thinking about it. That is alway ok. Just set up a time for you to follow up with them and Keep the appointment, even a little phone call can go a long way. A lot of times by the end of your meeting they will think of someone anyways. If you tell them that this is the business model that you do they will be glad to help you. You can increase your business dramatically with help from your friends.

One of the easiest ways to ask for a referral is in your signature file on all the email you send out, especially in correspondence with your clients. After your contact information you have a mini billboard advertising for you. Doing the simple thing of asking for a referral can easily double you business in a very short time. Start asking today you will be glad you did.

Mical Johnson is the publisher of Home Based Business Success Toolkit which is a free newsletter dedicated to giving home based business owner's what they need to succeed and make a profit from the start. To join visit http://www.MyHomebasedBusiness101.com

International Etiquette For Professional Business Cards

2008-12-02T04:00:00.002-08:00

Writen by Jonathan Bowalsky

With an increasingly global economy, international outsourcing and more and more companies opening foreign offices, the odds are good that you'll be doing business outside the U.S. in your lifetime.

It's important to remember that different countries have different customs when it comes to exchanging professional business cards. While everyone appreciates quality business cards, there are specific rules one must follow for different parts of the world.

If you're doing business in a country where English isn't a primary language, one side of your business card should be translated into the local language, and in general you should always carry the best business cards you possibly can.

Exchanging Business Cards in China

Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.

Hold the card in both hands when offering it.

Never write on someone's card unless so directed.

When Doing Business in India

If you have a university degree or any honor, put it on your business card.

Always use the right hand to give and receive business cards.

Business Card Exchange in Japan

Business cards are exchanged with great ceremony.

Invest in quality business cards. Having the best business cards possible is a direct reflection of your self image.

Always keep your business cards in pristine condition.

Treat the business card you receive as you would the person, as they are seen as a representation of that person's honor.

Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.

Business cards are always received with two hands but can be given with only one.

When the meeting is over, put the business cards in a business card case or a portfolio.

By following these tips, you're sure to make the most of every international meeting and business opportunity.

Jonathan Bowalsky handles news and information for Jontal Printing. For more information on business cards or custom postcards, visit http://www.jontalprinting.com.

Interruption Sucks Interaction Rocks

2008-12-02T04:00:00.001-08:00

Writen by Scott Ginsberg

Radio ads. Billboards. Wall Posters. Yellow pages. Pamphlets. Leaflets. Brochures. TV commercials. Newspapers ads. Magazine ads. Pop ups. Fax Outs. Hiring a fat guy to stand out on the street corner during traffic with a big sandwich board three blocks down the street from your restaurant. Pitching the media to do stories about you. Standing at a big flashy booth at a trade show giving away free pens. Blinking web ads. Direct Email. Cold calls. Direct Mail. Driving down the street, slowing down in front of pedestrians, rolling down your window and asking them, "Hey, you wanna buy a home stereo?"

That last example actually happened to me last week while walking down the street in downtown Chicago. It was ridiculous!

And it got me thinking: what do all of those marketing techniques have in common?

A few things, really:

They suck
They annoy people
They cost money
They waste money
They waste trees
They are antiquated, boring and ineffective marketing channels created around interruption

Interruption, I say!

And they don't work any more.

Because people are tired of being interrupted and being YELLED AT to buy stuff.

Bestselling author Seth Godin first noticed this trend in 1998. His revolutionary interview in FastCompany magazine quoted him as saying, "There's too much going on in our lives for us to enjoy being interrupted anymore. So, our natural response is to ignore the interruptions."

Gets worse.

In 2004, a UCLA study reported that the average consumer sees 3000 marketing messages in one day. Course, that was a few years ago. By now, I bet it's well over 5000.

Interruption.

This word has been on my mind a lot lately, and here's why

See, tomorrow is November 1st. Which means my company will celebrate its four-year anniversary in a few months. (Woo hoo!)

Now, I will tell you that, for the few years of my company's existence, I didn't make much money.

OK, fine. I didn't make ANY money.

However, 2006 was a stellar year. I almost tripled my projected revenue. I surpassed most of my year-end goals by October. I even managed to take some time off! (Double woo hoo!)

And so to me, I take this as a sign that my marketing efforts are (finally!) paying off.

But, I have a confession to make. In fact, I have three of them.

In the history of my career as an entrepreneur:

1) I've never made a cold call.
2) I've never run an advertisement.
3) I've never "pitched" the media.

I know. Doesn't seem normal, does it?

Well, that's just the way I do business.

Because any day of the week, I'd rather: concentrate my marketing efforts on creating a sense of attraction, a sense of gravity; that magnetizes customers, prospects and fans toward my company through a process of delivering value in the vehicle known as my brand...

...than run some crappy ad. Or interrupt someone's day with an annoying cold call. Or send out a direct mail piece. Or...

You get the point: interruption.

Therefore, if interruption is the enemy of successful marketing, what's the ally?

My theory: interaction.

Look. I've been wearing a nametag 24-7 for just over 6 years now. And if there's one thing I've learned from tens of thousands of encounters - with new people I otherwise never would have met it's this: interruption sucks, interaction rocks.

Now, what exactly do I mean by interaction? I'm talking about direct contact with your customers and prospects. Building community. Making friends. Creating and keeping fans. Hanging out. Delivering value. Developing relationships.

Specifically, stuff like...

Posting on your blog. Commenting on somebody else's blog. Publishing articles in your community's newspaper. Giving speeches at Chamber meetings. Lunches with friends. Lunches with customers. Lunches with potential customers. Publishing an ezine. Doing an audio podcast. Chat rooms. Bulletin boards. Speaking at trade shows. Attending networking functions. Doing a video podcast. Posting your pictures on Flickr. Instant messaging. Widgets. RSS feeds. MySpace. MyYearbook. Tagworld. Digg. Delicious. Squidoo. LinkdIn. Flickr. Wikipedia. Friendster. Facebook. LiveJournal. Match.com. Online discussion boards. Facilitating word of mouth. Throwing an open house or party at your office. Doing an interview on the radio. Going on a talk show. Talking to strangers!

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

They're fun
They connect with people
They cost little or no money
They save money
They save time
They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and participating with cool stuff, people and ideas that make them feel comfortable and respected.

So, I said it once and I'll say it again: interruption sucks, interaction rocks.

LET ME ASK YA THIS
Is your marketing interrupting or interacting?

LET ME SUGGEST THIS
Email me a list of 10 possible interaction marketing channels. I'll post them on my blog!

Scott Ginsberg, aka "The Nametag Guy," is the author of three books and a professional speaker who helps people maximize approachability, become unforgettable and make a name for themselves. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or email scott@hellomynameisscott.com

Make Rich And Powerful Friends

2008-12-01T04:00:00.001-08:00

Writen by Anandrahi JS

1. They influence your luck

It has been wisely said that a man is known by the company he keeps. By observing the friendly circle of a person we can tell about his character and traits. If you move with the drunkards you will get their habits and start drinking. If you move with the poets you will soon develop a way of thinking like theirs. And if you move with the rich and powerful you will soon learn from them the art of becoming rich and powerful. Rich or powerful people are the parts of the same coin. If a person has a lot of wealth he is also powerful. And a person who has political power mostly has a lot of cash. In the company of such persons you get more opportunities in life and you will be more lucky.

2. They bring business for you

The person who moves with the rich and the powerful can never remain poor. New opportunities always enter his life. By associating with them he associates with new and lucky breaks. One of my students Ranjan Kumar was running his own manufacturing plant having an annual turnover of more than rupees twenty five lakh. A few years ago he was in deep financial trouble - with a bank loan of rupees seventeen lakh and workshop without much work. He had struck friendship with a person whose father was chief engineer in a famous car manufacturing company in Gurgaon. Soon he got a good manufacturing order from that big car manufacturing company. It established his business and soon he became financially very sound. Czar of Indian business Dhirubhai Ambani was famous for his good political links which helped him rise in business very fast. In 1995 my cousin Saravpreet wanted to start his own business in London. He didn't have to borrow money from banks or financial institutions on interest. Moreover it was difficult for him as he neither paid income tax nor had any property. But during his two years of stay in London he had cultivated a large circle of influential friends. He collected about one lakh pounds just in fifteen days from his friends and started a construction company. And due to great links he never faced any dearth of business.

3. Social forces never crush you

For a common man it is not easy to make good progress in life even if he has talent and works day and night. Various social forces (most of the times negative) are ready to crush him at every turn. He has to pay several taxes, give rent, grease the palms of many greedy officials or inspectors of various departments, fill the belly of some criminals or mafia (if entangled), spend money to follow the norms of the society, fulfil the demands of several kith and kin. Many disheartened businessmen have to close their business, many lovers have to abandon their sweethearts, many young persons have to change the course of their career just to avoid clash with the various social forces. Many persons ruin their future under the crushing waves of these forces. But a person with rich and powerful friends can easily overcome these forces and moves confidently in the society.

4. They boost your self image and confidence

Rich and powerful persons have much stronger self-image and more confidence comparing to other men or women of the society. Their pockets are fat and they can influence events. By mixing with them you become the same improving your self-image and gaining in confidence. You are self-assured that people are there to take care of you in hour of trouble. Your personality improves to great extent. Your walk becomes the walk of a winner.

5. How to make such friends

Many readers may be having a desire to make rich and powerful friends in the society but they don't know how to proceed successfully. It is easy. Take the following steps and you will never lack satisfactory circle of influential friends.

a) Maintain A list of contacts

Your first need is to maintain a list of contacts and potential friends. You have to revise this list every three months. Delete contacts which are no longer necessary. Add new persons to your contacts list regularly. Don't forget to update addresses and phone numbers.

b) Send them greetings and gifts

Everybody wants to get greetings and gifts. Most of the people use this easy method to maintain friendship and relationship in their life.

c) Invite them in your functions

Holding functions at regular intervals is a good strategy to make progress in life. It is the best method to maintain your social contacts and renew them. Carefully make the final list of the invitees. Continue adding new persons in your contact list. Never call all and Sundry to waste time and money. Mainly those persons should be invited who can boost your self-image and career.

d) Ask their help in time of need

Friends are not made to keep in the showcase of your life. Friends are their to exchange views, discuss on various things, help to solve problems and make life a beautiful journey. Whenever you think you need the help of your friend you must ask without hesitation.

e) Change your life style

If you want to make progress you need to be somewhat showy. It will be very helpful in establishing the relationship with the persons you need. Wear good dresses, drive a nice car, keep an attractive mobile.

f) Befriend their secretaries

Secretaries of the big people help a lot to start a relationship with them. And it is very easy to befriend them. Give them gifts, send greetings, take them to good restaurants for lunch or dinner. A secretary can easily open the door of good relationship with the VIP.

Anandrahi
CEO: News of India Network
Director: LSE-India (for Communication
Skills and Personality Development)

Trained thousands of persons to get great jobs, improve personality and achieve goals in business.

Best-selling Books written by Anandrahi: 1. Think Your Way to Wealth and Power
2. Fire of Success in Your Mind
3. Speak English and Influence People (To get an ebook write an email).

emails:
anandrahi@newsofindia.net
anandrahi@yahoo.co.in

Do You Have A Defining Statement

2008-11-30T04:00:00.003-08:00

Writen by Tim Connor

A defining statement is a very specific and precise elevator statement. It combines all of the necessary ingredients so that when a prospect walks away from an elevator conversation with you they know; who you are, what you do, how they will benefit by doing business with you.

A defining statement * should include all of the following.

1. It must use common one syllable words that are easy to understand. If you stick to the language an 8th grader (and I am not referring here to slang) would understand you are in good shape.

2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "What do you do?"

3. It must create some attraction on the part of the other person. It should make people want to talk with you, be with you, learn from you.

4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.

5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.

6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.

7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.

A few tips to consider.

- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.

A few ways to use a defining statement.

1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts and give-aways with it printed or engraved on them.

A special thanks to my good friend Mark LeBlanc for permitting me to use some of his ideas in this tip from his book, Growing Your Business.

Here is my defining statement as an example:

I own an international business that works with large and small organizations worldwide who want to increase their sales and improve their management focus.

Take your time developing a defining statement. This one took me several hours over a period of a few weeks. But, once you have it now let it get a hold of you and believe it, memorize it, practice it, use it and watch it galvanize the people you interact with.

Tim Connor, CSP is an internationally renowned sales, management and leadership speaker, trainer and best selling author. Since 1981 he has given over 3500 presentations in 21 countries on a variety of sales, management, leadership and relationship topics. He is the best selling author of over 60 books including; Soft Sell, That's Life, Peace Of Mind, 91 Challenges Managers Face Today and Your First Year In Sales. He can be reached at tim@timconnor.com, 704-895-1230 or visit his website at http://www.timconnor.com

The Hidden Power Of Networking

2008-11-30T04:00:00.001-08:00

Writen by Robert Warlow

We all make use of traditional forms of getting new business in advertising, direct mail, brochures etc but networking is one form of marketing which, has been under-utilised. Until now that is. Small business owners are finally beginning to under stand the power of networking and what it can do for their sales figures.

But what is networking?

In its most basic form, it's word-of-mouth advertising but originated by you, not your customers. It involves taking every opportunity to raise awareness of your product or service amongst the people you meet. At a more sophisticated level, networking can be achieved by taking advantage of the formal networking groups or events that have been arranged purely with the idea of putting potential partners together.

But how can you, as a small business owner, become a more effective networker and take full advantage of the opportunities presented? We are going to give you some key tips and ideas on how to be a better networker.

What are the key advantages of networking?

Networking has some very good advantages over the traditional type of marketing:

· It's free! Talking to someone costs nothing except your time

· It's targeted marketing in that it's likely the person you are talking to has a direct interest in your product or service. Consider newspaper advertising, which will mostly be read by people who have no interest in what you have to offer

· It's face-to-face marketing unlike direct mail, adverts and telephone calls. You have the immediate opportunity to establish rapport and get an understanding of the person's problems

· You have the chance to mix with business owners in other industries, which may open the door to new opportunities you had not previously considered

· It's not only a way of creating business but also a great way to solve problems and seek advice. Why sweat over a solution when someone has probably already experienced and solved the same problem? Ask and find out who can help you

Where to find a network

Finding a place to network, where like minded business owners are present, is not that difficult. Whilst you should be networking all the time taking the opportunity to promote yourself where ever you can it's more effective if you can meet people who are there to do the same thing; you can get onto the same wavelength that much quicker.

Here are some possible networking opportunities to think about:

· Your local Chamber of Commerce, BNI group or business club - as well as hosting their normal meetings (which are great networking opportunities anyway) they may hold regular networking sessions which are dedicated to putting business people together

· Government advice agencies most countries have government bodies which have the remit of helping local small businesses, some of them may already hold network meetings where they bring together a batch of 'new recruits'. Check out you country's small business advice agency web sites to see what support they can offer

· Trade Associations your industry may have an association which holds regular meetings. Although you are interacting with businesses in the same line you will still be able to find solutions to problems and pick up new ideas. Who knows, if you establish good rapport with another business, they may be happy to refer surplus work to you or tap into a unique specialisation you may have?

· Seminars keep a look out for seminars being run for small business owners. As well as being informative, they are a great networking opportunity, especially over coffee and lunch when you have the chance to start a conversation going along the lines of, "How do you think you're going to apply that point we learnt this morning in your line of business?"

In just this one question you will have found out what business they are in and one of the problems they are currently facing. If you're lucky, you may be able to offer help as well one extra sale!

· Anywhere and everywhere remember to network all the time! Never miss an opportunity to tell people what you do. You may only get a successful hit in one out of a hundred contacts, but one sale may be enough to make it all worthwhile!

Where and when are meetings likely to be held?

Formal networking events can be held over breakfast, lunch and dinner. Breakfast sessions are popular because it allows business owners to start the day on a positive note, leaving the remainder of the day free for 'business as usual'. But how good are you at holding a sensible conversation at 7 o'clock in the morning? If you don't look or sound your best in the early morning, then you had better find an alternative!

The best networking events are where you are free to 'work the room' and not be tied to a table with food being served.

What to prepare

As with any marketing promotion, networking should be thoroughly prepared for. Badly presented sales pitches lead to lost sales; the same goes for networking. So what should you do before attending a networking session?

Step 1: Know your products and services inside out. If you are only just starting out, make sure you are fully briefed on all the inn's and out's of your product.

Step 2: Write and rehearse an opening statement to the question "What do you do?" This may sound an easy question but try thinking an answer on the spot and at the same time making it some good! Not so easy. Write a clear and concise statement, which encapsulates everything about your business. Remember, this is your chance to impress! Having decided on your opening line, rehearse, rehearse and rehearse. It has to be word perfect and confident sounding.

Step 3: Make sure you have enough business cards. You don't want to scribble your number on the back of a napkin! Not very professional.

Step 4: Double check the venue and time. You don't want to turn up late and miss any opportunities or appear to be lacking in time management skills.

Step 5: Dress to impress. Make sure you are neat and tidy everything a successful small business owner should be.

Step 6: Leave your house/office in plenty of time to make sure you don't arrive totally stressed out

You're off!

You have arrived at the venue and if this is your first time, what are you likely to do? Find the nearest corner and pray that someone doesn't approach you! Networking, especially the first time, can be nerve-wracking. It does take a degree of confidence but over time this gets better.

Small Business Success is a resource dedicated to helping small business owners be more successful. If you are looking for a regular flow of ideas and tips then subscribe to Small Business Success a free newsletter, which provides you with quick tips, ideas and articles. Visit http://smallbusinesssuccess.biz

It Pays To Be Friendly

2008-11-29T04:00:00.002-08:00

Writen by Lance Winslow

Most small business people do not take advantage of human relationship issues. They do not understand that being nice and friendly, out going and enthusiastic pays high dividends. When you are out and about in public you should always wear a smile, wave, honk and have a positive displacement. Such a public image makes people wish to do business with you, it is a good thing.

Waving

When you're driving around town, remember to wave to your regular customers, your corporate customers and even non-customers. Soon you'll notice everyone is waving in your direction, honking their horn and some may follow you to your next stop for service just to get a business card. When you are driving a company vehicle with a magnetic sign on it, you are advertising, if you follow that up with a high-energy attitude you will attract new customers and enhance referrals from your previous golden customers. Sometimes you'll need two hands to wave to everyone and won't be able to shift the standard transmission in your car or truck. Encourage your crews to show the same friendliness and enthusiasm when driving any of your company vehicles.

Honking

If you drive by a business where you know a lot of people and customers, announce yourself by honking. Catering trucks do it all the time. Honk and wave when you go by a gas station even if you don't know anyone there, because someone will think your friendliness was directed at them and will wave back. Others will assume you were waving at someone else and that you must have lots of friends around town.

Thumbs Up

Give the thumbs up sign to police and fire vehicles. Give a thumbs up especially to the police. Due to the nature of their job, they believe that no one likes them and the fact is that many people don't. After all, no one likes to get a ticket. A lot of people do like police officers and if you let them know you're on their team and appreciate their efforts to keep crime under control, you create instant good will with the police department. If the police wave back to you at a crowded intersection, this increases the public's recognition of your role as a positive, contributing member of the community and makes people feel safe and happy about your service as well.

Grocery Stores

When you're in a grocery store and you are wearing your company logo on your shirt it helps to smile at people and make positive eye contact. Be friendly at all times, especially in line where you are most able to make personal contact with others. It makes people happy even though you both have to wait in line. Make sure you always carry business cards with you.

Be proactive when you are not a work too and any time you are in public, it is best way to win friends and influence people. It is a good idea and it adds positive vibes for the entire community. Think about it.

Lance Winslow

Make A Friend Everyday Network

2008-11-29T04:00:00.001-08:00

Writen by Geoff Ficke

Have you ever noticed how successful people always seem to have a very wide net of friends and acquaintances? Howard Hughes became an infamous recluse only after he was fabulously wealthy. His network of business associations enabled him to excel in aviation, manufacturing, heavy industry, oil, movie making and hotel/casino ownership. He tapped into the best managers, engineers and executives available within each industry he tackled to manage his properties and provide essential expertise.

Most people are very lucky if they have two or three truly close personal friends in a lifetime. Do not confuse personal friends, friends and acquaintances. An acquaintance is a person we see from time to time, know in passing and have some basic knowledge of their background. A friend is more likely someone we socialize with, invite into the home and make an effort to schedule onto our social calendar. The rare personal friend is that person to whom we will divulge innermost secrets, trauma, joys and fears.

You will never have a personal friend, social friend or acquaintance unless you perform some type of networking. Remember the first day at a new school. You want to be accepted, avoid rejection at all costs and meet someone with your values and interests. At first this is an intimidating circumstance, confronting new surroundings and lack of any familiarity can be daunting.

After a few classes, or a few lunch periods, you enjoy that ground breaking first conversation with a fellow student. The chat is almost always a series of exploratory questions. What is your name? Where are you from? Why did you transfer? Are you trying out for cheerleader today? In addition to breaking the ice, the foundation questions establish the base line for constructing a minimum platform from which to begin a potential friendship at some level.

An entrepreneur faces the same networking issues faced by the new student. Typically, everyone involved in the field he is trying to enter is a stranger. He probably does not know a patent attorney, investment bankers, product designers, sales agents, marketing strategists and so many more specialists he might need to successfully bring the invention to a successful fruition.

Successful entrepreneurs are constantly networking. They view every human contact as an opportunity to meet someone that might represent a potential friendly acquaintance and mutually beneficial business contact. Today's casual acquaintance often evolves into a business contact. Maybe, today, there is nothing more than an exchange of names and handshakes. But, tomorrow, a situation that includes opportunity may arise.

I recently was looking at a house to buy. I had never met the real estate agent attempting to sell the house to me before the tour. I gave the lady agent my business card and told her what I do. I already knew that she was a real estate agent. She began asking questions about my business, services, contacts in the pet toy area, and more. I did not buy the house, but I did engage a new client. She loves cats and had an idea for a terrific cat exercise toy that she needed help in commercializing. This is Networking 101!

I am always amazed at how many times I ask someone for a business card and they do not have one. This is a lost opportunity. I never go anywhere, ever, without business cards. Remove a credit card from your wallet, cut it up and replace with some business cards. This is a far more productive use of wallet space.

Networking is possible in almost every public situation. I recently saw a fellow with a funny hat in the mall. I had never seen such a hat: it was novel, clever and had a winning design. I introduced myself to the gentleman wearing the hat. He took off the hat, proudly pointed out all of the features built into the hat, and then advised me that he wore the hat in public to gauge responses he receives on the style. He looked at my card and in disbelief said, "I have been looking for somebody with your background to help me sell this cap for two years".

I encourage new entrepreneurs to immerse themselves in the industry they are attempting to enter. If there are industry specific conferences, attend as many as possible. Ask questions. Stay afterwards and introduce yourself and give everyone you meet a business card. Do not drink alcohol. Make sure the business card contains a clear and obvious reference to your project (i.e. do not list Mike's Inventions, instead, Patented, Ergonomic New Paint Applicator).

Attend trade shows, walk showrooms, introduce yourself to potential mentors, join the Lions Club, Rotary Club and local Chamber of Commerce. Enter competitions for new inventions and product submission. Talk to people, ask questions and listen closely to the answers. The more you network, the easier it becomes. The fatter your Rolodex the more access you will have to the answers: guidance, contacts and the expertise you will need to conquer every task a fledgling entrepreneur will face. Additionally you will expand your base of acquaintances and friends, a nice bonus.

In 1993 I met Jane, who had a project that targeted children's obesity. She was a very nice person but she recognized that she was not passionate enough to succeed as an entrepreneur. We casually stayed in touch. In 2005 I received a contact from another lady with an exciting opportunity in the jewelry category. She called me based on a reference she received from a neighborhood acquaintance, Jane. The meeting I had taken with Jane in 1993 had seemed futile after there was no positive result. And yet, I had left enough of an impression on her that she brought to me a new opportunity with a terrific upside.

Networking can take many forms. If you are truly passionate about your new business opportunity you will want to share the details with as many people as possible. Be careful! Learn to describe your novel product without providing details. Never provide details unless you receive a signed and dated Non-Disclosure Agreement (secrecy). Nevertheless, you have to paint a picture for your new network generated contacts that excites and creates a thirst to know more. Speak in broad terms, with enthusiasm but not sophistry, about the opportunity. Discuss the benefits society and consumers will derive from your product without giving away your inventions specific workings.

You can not network successfully without a positive outlook and demeanor. Sadly, many inventors feel abused by the process of launching a new business opportunity or product. They are convinced that they have the next really big thing. And, in actuality, they might have the next really big thing. However, the free flow of ideas thrashing about in the modern marketplace is not always perfectly efficient in choosing the winners and losers that we might deem appropriate in a perfect world.

Some good products never get to market, while lesser quality offerings often succeed. My experience over many years of working with inventors and entrepreneurs is that idea's and inventions are crucial, but their novelty can be trumped negatively by personal deficiencies. It can be hard to keep going when the trail seems to always end at a stop (NO!) sign. Keep networking! Keep pushing, positively! The next stranger you meet in a networking situation might be the missing link that will take you to success. If you do not keep trying to find, and get to know that key person, you will be short- changing your invention and your potential to realize success. And, you are missing the chance to make a new friend.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Mr. Ficke and his consulting firm, Duquesa Marketing, Inc. (http://www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

How To Network If Youre Shy

2008-11-28T04:00:00.001-08:00

Writen by Josiah Mackenzie

One of the biggest deterrents to effective networking is shyness and the lack of confidence to get out there and meet new people. Even if you consider yourself a naturally outgoing person, you've probably had moments where the thought of entering a room full of strangers made you nervous.

First, you need to realize that the majority of people are shy - at least in certain situations. You're not the only one! I've found that once you adopt this realization, it does wonders for you. See that executive standing by himself? Deep beneath all the power and prestige there's probably a shy man wishing and waiting for someone to strike up a conversation with him.

Next, practice your networking skills with friends and family. Make a list of all the people you see frequently, but maybe haven't had the chance to talk with recently. As the situation permits, practice the art of small talk with these people who you know are friendly toward you. The same skills you use with your family and friends can be used for "friends you haven't met yet."

Another good tactic is to find someone who is naturally extroverted, and get him or her to introduce you to others. This works well for two reasons. First, it will be much easier to meet new people. Your friend will act as the link between you and the person you're meeting - providing information and getting a conversation started. Second, your talkative friend will help cover any awkward gaps in conversation.

Networking with an extroverted friend can be helpful at first, but you can't rely on them forever. Eventually, you'll have to step out on your own and do the meeting yourself.

When that time comes, I suggest you look for the wallflowers. Wallflowers are other shy people who like to stand by themselves, away from others. People like the shy executive I used as an illustration earlier are just waiting for others to come and talk with them. Be that person and reap the rewards!

If you don't want to be always seeking others out, position yourself so they come to you. Put yourself in situations that force you to meet new people. Work at a reception desk. Offer to be a greeter for an event. You'll find it very easy to talk with people when they come to you.

Finally, I would encourage you to continually develop your conversational skills. By reading a couple good books on the art of talking with others you'll develop your ability to effectively communicate with others. I guarantee that when you come to an event with 5 fail-proof ways to start a conversation, you'll be far more confident when it comes time to enter a room full of new people.

If you practice the tips mentioned in this article, you're going to meet a lot of people. Remember them easily with PalPad: http://www.mypalpad.com

Networking Your Way To Profits Part 2 Creating Your Elevator Speech

2008-11-27T04:00:00.001-08:00

Writen by Carol Bentley

At the end of 'The Power of the Elevator Speech' article I promised another example of an elevator speech and hot insights to making your elevator speech 'hit the spot'- so here goes

Have you ever been introduced to someone and when you ask what they do they've replied "Oh, I'm an accountant" or "I'm a solicitor/attorney" or "I'm a financial adviser". Ya-awn! Bo-oring!

Did you know that there are different aspects to accountancy, finance and the law that can be quite fascinating. No, really! But only if they hit your hot-spot. Because when someone says 'accountant' or 'finance adviser' it is so-oo easy to assume we know all we need to know, isn't it?

But how about

"Well, you know how some business owners are just too busy to keep an eye on the financial aspects of their business, which means they are often paying too much tax or worse, missing the danger signs of the business heading for insolvency, don't you?"

"What I do is keep an eye on the business finance, save on taxes and provide timely management reports, which means the business owner can still keep their finger 'on the profit pulse' whilst driving their business growth."

Don't you think that sounds more interesting than "I'm an accountant"?

And once you've got your main 'Elevator Speech' sorted you can distil it down into a 1-liner like this!

"I stop companies over-paying on taxes"

Developing Your Own Elevator Speech

Find the answers to these questions and you have the start of your elevator speech.

Step 1: What is the real problem you can solve for people? If not a problem, how can you enhance their life or experience home, personal, health, wealth or business?

If you're not sure, ask your existing customers or clients what they were specifically looking for when they purchased from you.

Step 2: What was the consequences of this problem or lack of something? Were they losing sales? Friends? Income? Home comforts? Again, ask your existing customers if you are not clear about the 'which means'

Step3: What do you supply (product or service) that addresses this need? How can you resolve their problem?

Step 4: What benefits will people enjoy? What are the consequences of taking advantage of what you offer? Are they happier, richer, healthier, more profitable, more productive?

Now hone the answers you've got into short, succinct statements and precede each with the template words:

Step 1 "You know how
Step 2 "Which means
Step 3 "Well, what I do is
Step 4 "Which means

Nuances to Consider

A few things to keep in mind;

1) Always say "You know how some people/companies/businesses" Nobody likes to be told they've got it wrong. You have to be subtle; saying some people or some companies implies it's a problem other people or companies have not you or the person you are speaking to. If he identifies with the problem you describe he can ask questions and if he doesn't, you haven't insulted him by implying he does.

2) Being an observant sort of person, you probably noticed in the examples I included the words "don't you?" at the end of the first 'which means', didn't you? Including these words gets the other person nodding their head (or thinking "Yes") in agreement with you. It involves them in what you are saying, starts to create rapport and opens them up for the 'solution' you are going to describe.

3) Be specific wherever possible. If you can quote figures that catch people's attention it makes your speech more memorable and people seek you out to find out more.

Let me give you my elevator speech to demonstrate what I mean

"You know how some companies send out sales letters and get very low numbers in response, which means they spend hundreds or thousands of pounds ($) on printing and postage with very little return, don't you?

Well, what I do is increase the response to those letters by anything from 262% to 353%, or even more, without spending a penny (¢) extra on print and postage, which means they get a substantial increase in sales and profits."

The figures you quote, which must be truthful because you may be asked to substantiate them, makes your speech far more credible and intriguing.

Develop and Practice

Work on the real solutions you offer, especially if you can identify something that is unique to you or your company. And use the speech whenever you can. At first you will feel awkward giving this little 'speech'. But after practising and saying it a few times it will become more natural.

At this stage you might be tempted to change the wording. Do be careful the structure is important. You don't want to lose the opportunity to intrigue new people you are introduced to, and getting the opportunity to expand your network of contacts. Creating a very 'woolly' version of this powerful technique might do just that.

In the 'Networking Your Way to Profit Part 3' article I reveal Your Hidden Marketing Opportunity until then keep working on your Elevator Speech

Author of 'I Want to Buy Your Product... Have You Sent Me a Letter Yet? (How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!) by Carol A E Bentley (Rated 5-star on Amazon.co.uk)

Subscribe to your free reports, with no obligation, at
http://www.accelerateyoursales.co.uk or visit http://www.CarolBentley.com

Innovation And Organisational Networks

2008-11-26T04:00:00.003-08:00

Writen by Derek Cheshire

Typically an organisation chart shows control or seniority, it does not show how the organisation actually works. On a daily basis people communicate with each other, give advice and provide support for each other. These factors are mirrors for the organisational culture that exists and hence a determining factor in the ability of an organisation to innovate. It would therefore be useful to have a measure of the extent of the advice, trust and communications networks.

For a simple case each individual can be given a diagram of their whole organisation or team and asked to draw on the links for each of the three networks mentioned. This could prove cumbersome for larger groups and so it might be sufficient to determine a) the number of colleagues that an individual communicates with regularly and b) the number of other individuals that they have in each of their networks. All 3 types of network have a part to play, however if they are not well aligned or differ significantly from the organisation chart then major problems are likely to exist. Further problems may occur if they are not evenly distributed or there are significant bottlenecks. This data can also be used in other ways e.g. if you are considering using a particular individual as a change agent, make sure that they figure in most peoples' trust and advice networks!

Communications Network - consider the largest group of people that an individual communicates with on a daily basis. Such communications can be written, verbal or electronic. It is also useful to identify if individuals communicate with people outside of their normal working groups and whether they have any formal responsibility for doing so. A network such as this carries significant amounts of traffic, some of it idle chat. However, it is often the case that random events within this network stimulate significant innovation events.

Trust Network - within any organisation there are networks of people with whom others are willing to share political information, company secrets or provide support in a crisis. A trust network is thus a very important part of an organisation, particularly in the areas of motivation and morale. Problems here are indicative of trouble ahead if it has not already surfaced. Symptoms may occur during times of great change e.g. merger, takeover and redundancy or as a result of years of neglect. In all cases, innovation (which relies on intrinsic motivation) will suffer.

Advice Network - an individual's advice network consists of those whom they give advice to and receive advice from. This is restricted to technical advice or advice on solving problems and is not concerned with personal problems. It is this network that carries the knowledge that is concerned with solving crucial business dilemmas.

Derek Cheshire is an expert, speaker, consultant and facilitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, and co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory.

You can receive regular ideas and updates on Business Creativity and Innovation by visiting http://www.creative4business.co.uk and filling out the simple sign up form.

Working At International Level International Business Networking Is For You

2008-11-26T04:00:00.001-08:00

Writen by Michel Cometto

Your professional relationships are key to success finding business partners or investors. Using online networks has become an easy and cheap tool to get in touch with professionals from other countries willing to exchange their experience with you.

The benefits of joining an on Online Business Club are numerous: you can locate abroad or locally venture capitalists, Business angel associations, potential agents or distributors, potential employees or employers, potential clients, service providers, experts in a different field, and potential business partners, you may also find new business opportunities and learn about new activities and products, you did not even imagine these even existed.

You can get introduced to new people using you already established contacts in a specific country and share business experience with your counterparts abroad. Memberships are cheap: for a couple of dollars per month it's possible to enlarge you business network quite rapidly.

Trading across the globe making new contacts can save time-consuming travelling or attending expensive trade fairs, presenting your products to other members or investors using multimedia supports such as text, photos and an automated slideshow is now possible in a sort of virtual trade show.

If you are ready for a new experience in industrial and financial advertising and ready to join an international network please contact : Michel Cometto at: mc@cometwwsolutions.com

Michel Cometto, 48, Masters in Finance and Administration (M.S.T.C.F., France) has both industrial and high technology experience as either Controller or CFO at international level in Europe and North-America.

Michel founded Comet Worldwide Solutions a company providing integrated business solutions for www.cometwwsolutions.com Michel has worked for Fruehauf trailors, OSL North America, Hitachi High tech, Wind river Systems, Sybase, LVMH IT dept, Esterel Technologies.Comet Worldwide Solutions, SARL, is proposing Business Decision Solutions, Business Plan interactive checking and Due Diligence tool sets for Small & Medium Enterprises (SME) early stage companies, C-level executives,audit firms and investment banks

Networking In The Business World

2008-11-25T04:00:00.001-08:00

Writen by Bill Harnen

Why is it so important to network with other people when owning a business? Because without building those key relationships our businesses won't grow. See, most of our businesses require referrals to generate more leads and needs. So you're probably saying what are the steps in networking effectively?

1. Attend networking functions with a goal! (How many people you want to talk to.)

2. Create a 30-60 second verbal business card! (Be creative and passionate)

3. Find people that you want to learn more from! (Not your friends!)

4. Avoid long conversations just because they are comfortable. (Remember, you are there for a purpose to grow that leads list.)

5. Strive to show interest in others. (Listen, Listen, Listen)

6. Show the confidence and passion about what you do. (People will want to do business with passionate people.)

7. Avoid the ME, ME, ME concept. No one cares about you, all they care about is themselves. (Remember WIIFM)

8. Ask questions to find out their needs. (Keep it on them!)

9. Never try to close the deal at the function! (Call later to meet to discuss business)

10. Have Fun!!!!! (Be yourself!)

These 10 steps to networking effectively will be the most important part of building a strong and rewarding business.

The Group Verbal Business Card

- What's in it for them?

- Succinct

- Intriguing

- Confident delivery, show the passion about what you do!

- Project your voice!

- Re-use content, but tailor it to the group and always make it fresh!

The One-on-One Verbal Business Card

- All the ideas of the group verbal business card, but you have more time to find out what they need.

- Ask questions (find out their pain)

- Listen, Listen, Listen

Bill Harnen is a Business Owner, Speaker, Trainer, Personal/Business Coach and a Stress Management Specialist.

He is the founder of Understanding Solutions, which is a training/coaching company that specializes in helping people understand themselves and others in order to develop better relationships and build more effective, accountable, profitable and cohesive teams.

Bill is an expert on the Small Business Panel of the USA Today. He was nominated for 2004 Today's Young Executive Award hosted by The Business Ledger.

He was personally trained and certified by Dr. Robert Rohm, world-renowned speaker, trainer and founder of Personality-Insights. Bill is a sought after speaker in the field of stress management when it applies to people. He is also a member of the Candidate University, sponsored by The National Speakers Association.

For questions visit his website at http://www.understandingsolutions.com or email him at bill@understandingsolutions.com

Choose Your Mentors Wisely

2008-11-24T04:00:00.002-08:00

Writen by Tommy Moore

You've started your own home based business and you're excited about the possibilities. You have dreams of paying off your home, traveling the world, brand new cars parked in the driveway, spending quality time with your family all while your computer works like a robot around the clock generating income. That was my dream anyway and I'm sure yours may vary to some degree.

Well, if you've been at it for any length of time, you've probably discovered that it isn't quite as easy as all that. It required hard work, time and money and more importantly, a knowledge of what works, what doesn't work, what to spend money on and what not to spend money on.

Enter the mentors...

You'll find them on every discussion forum, you'll receive numerous emails from them and you'll run across them on your own as you make your way through the cyberspace. Calling out like carnival sideshow hawkers, they line the streets of cyberspace and aggressively compete for your attention, seemingly with honest intentions and your best interest at heart.

But, what who really wants to help you and who really just wants to help themselves.... to some of your hard earned cash? Knowing the difference between the two can really help to save you a lot of time, frustration and money, not to mention your dignity and feelings of betrayal once you realize what has happened.

Tips for choosing the right mentor...

1. "I've made a fortune and just want to help others now". It is a very rare event indeed that someone has just made so much money that they just feel like they should give back and just want to help others to succeed. This one is rather transparent yet people fall for it every single day. Just look at the success of the late night infomercials if you need proof of this technique. So how do you know if you are the lucky recipient of that one in a billion legitimate "wanting to give back" success story? Does their assistance involve your parting with some cash? Do all of the sites they refer you to contain links with their referral code? These are signs that they just want to make a quick buck before you lose all hope and fail as most do. This is a big market and there is definitely those that prey on those just coming into the "work from home" business.

There are people who honestly do like to help others and you will see that they often will refer you to a website without any referral code so they don't profit from their advise. They often will suggest a free tool as opposed to one that will cost you money or at least to one of the lesser expensive ones which will do the job equally as well as one they could have sent you to with a referral link and made themselves a nice commission.

2. Discussion Board Experts are there at every turn. They quickly answer your questions and seem most helpful, but how much do you really know about them. Are they as successful as they lead you to believe? How long have they actually been in business for themselves. Equally as damaging as the ones who are trying to capitalize on your ambitions are those that pose as experts and which you are likely to put your faith in and follow, sometimes following them right down the path to failure.

In the ten plus years I've worked online for myself, I have seen it over and over again. One day a person signs up and introduces themselves as being new and just starting and a few weeks later you will see them offering advice on becoming successful when they themselves haven't made a dime yet. How do you avoid these types? There is no easy answer but a few things can be done to at least help a bit.

Most discussion boards offer a search function, you can use this and search by user. Change the options to search all the way back as far as it will and look for a "board mentors" first posts. You can get an idea of when they started and actually follow them up until the present. Were they complaining just last week because then haven't been able to make any money? Were they asking the same question three days ago that they just answered for you? If so, you may be getting second hand advice.

3. Did you approach your "mentor" or did they approach you. If they've gone out of their way to seek you out and offer their assistance, you should at least keep your guard up and be wary.

Please don't take this article the wrong way. It is not meant to make you non-trusting of everybody but rather to help you open your eyes and use caution and good judgment before choosing to follow someone blindly down one of the paths above. When choosing your mentors, use due diligence. Take a good look at them and their sites. Search their names in the search engines, do a whois on the domains and see if everything is lining up to be true and accurate. Do searches on the forum to see what others have to say about them and especially their successes following the given advice of your possible mentor.

Personally when choosing to accept advice from a person, after researching their credentials, I look for open and honest intentions for their desire to help. It is perfectly acceptable for them to want to make money from my success. This is something that I consider heavily. Do they have an active interest in my success? Do they only make money when I make money or are they looking for the quick buck where I sign up for something they've referred me to and then I'll never hear from them again, unless they have something else they want me to sign up for.

Best of luck and success to you!

Bricktown Tom works from home full time and operates the Home Business Directory website helping others to achieve their work from home goals. His site is packed full of the top work at home opportunities and helpful tips for achieving success. http://www.business-opportunities-internetonline.com

The Six Degrees Of Networking

2008-11-24T04:00:00.001-08:00

Writen by JoAnn Hines

Let's talk about your network. Whether you know it or not you have several different types of networks: business, family, friends, community, acquaintances and so on. So, what are you doing to build and/or maintain the relationships in those networks? Let's face it. Not all relationships require the same strategy or plan for maintenance. It is, however, important to understand that more positive results come from networking in a professional manner. It is very important to treat your network with kid gloves. Continued contact proves to maintain and cultivate the relationship no matter how it evolves.

There may be people you don't even who know have the power to influence the outcome of a particular situation you're in. Worse yet, you may never ever know it even after having lived through it. Sometimes it's just a matter of who knows you or whom you have met. It may depend on whom your family knows, whom your cleaning lady knows, or on whom your child's teacher knows.

See the associations? Get the point? We are all connected and some say that it only takes six "connections" to come full circle back to you. Keep that in mind as you cultivate your network. Not only are the people that you come in contact in your network but they also have ancillary connections to your network.

Consider this example:
Person A ? This person knows you fairly well. You have been at events together and an informal bond of friendship established. You communicate on a sporadic and irregular basis about work issues. Person A falls of the face of the earth for six months and does not respond in any way to your attempts at communication. Suddenly, Person A needs a job and he/she illicit your help.

This is a tough call. Will you help him/her?

Consider these points when making your decision:

Person A gets back to you only when her/she needs something. If you help person A is he/she likely to fall of the face of the earth afterwards? Will person A reciprocate when you need assistance? Is it worth your time and energy to help person A? Remember, everyone has a limited amount of time and resources. You need to continually assess how to maintain your relationships without monopolizing your time.

Person B - You know this person in a business sense as well. Person B sends you periodic notes and picks up the phone to call you and answers when you contact her. This person does communicate, even if it's just a quick email. Would you help this person? Consider these points in making your decision. Person B genuinely makes an effort to stay in touch. Person B would most likely really appreciate your efforts and remember it when he/she is in a position to do you a favor.

Sound like hardball? Remember it's your time and you have to make the best use of it. If Person A were no longer in your life would you miss him/her, need his/her assistance in the future? Could he/she influence your career in some way? You be the judge.

The safest path is to be honest and tell the person how you feel (in a nice way, of course). I'm sorry I can't help you with your job search. If you had stayed in touch I would be better prepared to help? If they get their feelings hurt, too bad. You are operating with professionalism.

The 6 degrees of separation:
Lets consider A & B again. A or B gets a new job. It's not all that uncommon for an acquaintance to turn up within your circle of business or become a person of influence. Small world syndrome! What's in it for you? Would you want to work for them? Could you have them serve as a reference? Is this someone you need to cultivate on an ongoing basis to further your career? Can you strengthen the relationship by helping this person and therefore positioning yourself in a more favorable light?

Imagine that A or B knows your boss socially. Would he/she be likely to speak of you favorably? A or B becomes a decision maker in his/her new position. He/She is now someone you need to call on. Will he/she have an open door policy? Will she/he hold a grudge forever because you did not help him/her previously? Would he/she then speak unkindly of you among acquaintances? A or B is now your enemy and feels slighted because you didn't help her/him. What possible influence can she/he have on your career? A or B hits a rough patch. Do you feel guilty for not helping him/her if it had been in your power to do so?

Do you see how we have come full circle? Someone you know as an acquaintance today could be your boss or control your boss tomorrow. Your cleaning lady could clean the house of your next boss. Or you could be sitting next to your future employer at a PTA meeting. That being said, the best course of action is to remain professional. Even if you feel that you have been taken advantage of or imposed upon. Strategically, it is important to stay professional in all phases of our lives. What goes around comes around. It may not even take six degrees to do that!

Discover the easy way to make yourself stand out from others. How to become an expert in your field; How to write a better resume; How to write a personal press release; How to accomplish things no one else is doing and to get people to think about you in ways they have not thought before and much more including critical checklists for those important business meetings.

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Effortless Networking A Better Way To Ask For Referrals

2008-11-23T04:00:00.001-08:00

Writen by Sri Dasgupta

Do you know how to ask for what you want in a way that gets you results, especially when it comes to asking for referrals?

When asking anyone for anything, there are 5 key elements to keep in mind (and use). When you do, it dramatically increases your chances of getting what you want.

One of these elements is making sure that the person you're asking, is willing and able to do what you want. And this is one of the things most people often overlook, when asking for referrals.

Think about the last time you asked someone for a referral.

Did you check first to see if he or she was willing and able to give you the kind of referral(s) you wanted?

Either way, did you get what you wanted? Why or why not?

Well, here's an example of how you can apply the concept of verifying someone is willing and able to do what you want, when asking for a referral.

Let's say you have a "lead" that you think is a good prospect for you.

This "lead" could be a person or an organization. And since it's a "lead", it means that you probably don't know each other. So any conversation you have with them would have to start with a cold call. (For the difference between leads and referrals, look for my article on this topic.)

Now, let's also say that you think one of your long-time customers may know this lead. So you approach this long-time customer for help. (By the way, this is another good example of networking -- leveraging existing relationships.)

Ideally, you want this customer to refer you to the "lead", so you can avoid a cold call.

But you start with a small, manageable request: you simply ask whether your customer knows the lead.

If yes, you make another small request: would your customer be willing to share some information about this lead based on their working relationship, so you can decide whether this lead is a good fit for your products/services.

Through these incremental questions and conversation, you gradually work your way up to your final question: would your customer be willing to introduce you to this lead? And when doing so, also explain to the lead why he or she was making the introduction?

At this stage, if your customer agrees, you've accomplished several things:

you've converted a "lead" into a "referral",

you've avoided a cold call, and

you've greatly increased your chances of actually talking with this referral.

You may have also acquired useful information from your customer about this prospect, which you can use to your advantage during your conversation with the prospect.

If you notice, throughout this example, you asked for very specific and "manageable" things, and each time you checked in to make sure the person was in a position to give you those specific things. And in the end, these small, incremental requests added up to getting you exactly what you wanted.

This is just one example.

However, you can probably see that the same principle can be easily applied to any conversation or situation.

Sri Dasgupta helps business professionals get better results from their business networking efforts. She is the author of the Effortless Networking, and writes regular articles offering business networking tips and related resources.

Are You Networking On Paper

2008-11-22T04:00:00.003-08:00

Writen by Angela Betts

Are you ready to get started with your job search now that the New Year is here? Don't know where to start? Wondering where to find the hidden job market? One of the best ways to get off to a good start, of course, is networking. However, that's going to take a lot of time; time that you may not have due to the need to produce income as soon as possible. How about networking on paper?

Have you sent out letters to all of your contacts letting them know you are currently in search of a new job? If not, this is a great place to start. It will also take a little time, but you can save some time by composing a generic networking letter that can be edited to target or speak directly to each recipient. This form of networking is commonplace and highly acceptable in the business world.

The object of a networking letter is NOT to ask for a job from the recipient. It is to inform the recipient that you are currently in search of a new job and a few details of what you are looking for in a job. Include highlights of your strengths and accomplishments that will enable the recipient to better describe you and what you have to offer. If anyone in their network mentions they have a position available in your area of expertise, your contact will know what to tell them about you when they refer their contact to you.

Close the letter with thanks to your contact for keeping you in mind for any openings they may be aware of or become aware of in the future. You might also consider requesting they send you the latest information regarding their career. Create a file for your contacts and if any respond with information about their career keep it on file for future reference. You will then be in a position to return the favor should you come across something that may be of interest to them.

A generic networking letter should be kept in your career portfolio. With each step in your career you can update it to include highlights of new skills, continuing education, accomplishments, etc., just as you do your resume. It will also serve as a base on which to build your cover letter whenever you respond to a job posting.

So, start composing your letter now while the content is running through your mind after reading this posting which, hopefully, sparked ideas for you.

Angela Betts is a member of NRWA and has over 8 years of experience writing targeted, compelling resumes that will open doors to a world of new opportunities for you. Email Angela at angela @ angelabetts dot com or call 501-467-8768 for a FREE resume critique and to work one-on-one with Angela to develop your resume. Sign up for the FREE Career and Job Search Tips Newsletter Visit http://www.careerresumepro.com for more information.

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Please email a courtesy copy to info@resumeritr.com.

Networking With Philanthropy

2008-11-22T04:00:00.001-08:00

Writen by Craig Rowe

There is no doubt that one of the best ways to network is through volunteer work. Volunteer work puts you in a position of respect and value in the minds of those that not only run the volunteer programs or are seeking volunteers as well as those that contribute sums, both large and small to programs of various kinds. If you believe that you will have a cause in the future that you may need help with, volunteering now is a great way to make all of the connections you may need in the future.

The thing is, when you become involved in volunteer work you'll be bumping elbows with people that do this all the time. Volunteer work is their work, and they love to help out, to donate money to good causes, and the like. While your motivations should be honest and good, this is a great way to get on a first name basis with those that may be able to help you with your cause in the future. Connections in the volunteer world can be priceless when it comes time for you to host a program or attempt to raise funds for something that is important to you. Being able to send personal invitations or even make personal phone calls to those that might be able to help will give you a better chance of receiving the support you need to get your program off the ground.

On the flip side, if you are constantly looking to support worthy programs to feel good about yourself in addition to being known as a contributing member of the community, volunteer work can help you decide which causes are the best for you. There are so many people out there that would like your help, either with time or money, and it can be difficult to decide which programs most are worthy or where your time and money is best spent. Volunteer work can help you decide which programs are not only most in need, but have the most meaning for you personally. You are probably looking to support programs that have some personal meaning to you, or really have a need for volunteer work or donated funds. Volunteer work can help you really get down to how funds are spent and how much volunteer work is really needed.

Networking is a big part of philanthropy, whatever side of the equation you may be on. There are so many great causes out there that need donations, volunteer work, and everything else related to philanthropy. Because there are so many opportunities, you may find it difficult to decide where your charity should go, but websites such as www.investinalife.org can help you decide where you can network to either find out where your philanthropist donations can best be used, or to meet those that have what your program needs!

Learn about charity, giving and philanthropy at http://www.investinalife.org.

Your Reputation Is On The Line At All Times

2008-11-21T04:00:00.003-08:00

Writen by Bette Daoust, Ph.D.

Your business reputation is with you everyday and even when you are not at work. If you are known for unbelievable customer service, then people will be talking about you at all times. When you go to any length to keep the customer happy, you can count on them letting others know about your service. In a previous chapter I talked about the car salesperson that went as far as taking his customers to work when their car is in for service. He bent over backwards and the word of mouth spread was fantastic. He still outsells everyone and he does not advertise he just keeps in touch.

This car salesman also stands behind the products he sells. I remember one incident when a new car was sold and it kept having major problems. He finally had the car replaced for his customer, an almost unheard of thing to happen. You do not have to be a slave to serving your customers, you have to be a slave to making them want to come back and spend again.

This same salesman on off hours will be found helping at community events and getting involved with helping others. His reputation goes far beyond the car lot. His community service is not just flipping hot dogs at the local fund raiser, it is being a contributor to improvement initiatives, working with youth groups and beyond. The involvement certainly aids in success both on and off the job.

The term "Service above Self" is used for non-profit organizations but it can also be used for any industry. Keep it in mind when you are dealing with your own clientele.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com. You may also view her latest publications at http://BlueprintBooks.com. Dr. Daoust also writes for the National Networker http://theNationalNetworker.com.

How To Turn Water Into Lemonade By Giving A Flavored Answer To A Fruitless Question

2008-11-21T04:00:00.001-08:00

Writen by Scott Ginsberg

I remember the first time I opened the fridge to get a drink of water and accidentally grabbed the wrong pitcher...

Glug...glug...glug...

Ahhh! Lemonade! My cheeks tingled from the surprising tart flavor as I gulped down an unexpected swig of Country Time.

Woooo-weee! That woke me up at 6 in the morning!

When it comes to conversation, giving flavored answers to fruitless questions works the same way. Think about your responses to ritual questions like "How are you?" "What's up?" "How's business?" or "How you doin?" (If you live in New York City)

What's your answer? Good? Great? Grand? Wonderful? Perhaps you use the ever popular fine.

Guess what? Your answers are BOR-ing! In fact, fine is probably the worst of the lot - it can mean anything! For example, last summer I went to a Cardinals game on a warm Sunday afternoon and felt fine until I vomited from eating 4 orders of nachos...after which I told my girlfriend I felt fine. (F.I.N.E is actually an acronym for "Feelings I'm Not Expressing)

Nevertheless, these close-ended, one syllable words are conversation killers. They offer limited spice to your encounters. And most of the time, people use them as fast getaways to be polite, say hello, and get on with their isolated lives.

On the other hand, when you offer a flavored answer to a fruitless question, it magnetizes people. It makes you more approachable. People won't be able to resist talking to you because you will be so darn sweet! In other words, you will turn water into lemonade.

Fine Doesn't Sell Couches
I first tried flavored answers a few years ago when I sold furniture in Portland. As a salesman, it was my job to greet every person that came through the store. Daily, my opener to customers was a simple, "Good morning, how are ya?"

People responded with "Good," "Fine," "Excellent," or whatever bland, monosyllabic pseudo emotion that disguised their real feelings which ended the conversation so the annoying salesman would walk away.

But then, they'd ask the same question back to me. I would respond with such flavored answers as "Exhausted from lifting couches," "This place is a circus on Sundays!" or "I'm hopped up on sugar from our free donuts!"

No customer ever walked away from me! No customer felt uncomfortable! And no customer avoided eye contact so he wouldn't have to talk to some pushy salesman.

But every customer had fun. Every customer smiled. And every customer engaged with and related to me as they eventually offered their real states of mind.

Then all of the sudden, my sales skyrocketed! Customers loved me! We got to know each other through engaging, fun conversations which made the sales process relaxed and personable. And all I did was give a flavored answer to a fruitless question. (Therein lies a mini sales lesson on building rapport with your customers!)

Your flavored answers must also have a mixture of the right ingredients. Here are seven characteristics that will lay a foundation from which you can create your own flavor. Read these, and soon you will be turning water into lemonade with only a few words!

MAKE YOUR ANSWER...original. Become known for the way you answer mundane questions with something unique and creative. When I saw George Carlin in concert, he told the audience this: "I hate answering the same stupid, mundane questions in the same, stupid way. So I've decided that every month, I will use a new adjective just to keep my answers fresh. This month, it's ubiquitous."

MAKE YOUR ANSWER...a personification of your attitude. People can learn a great deal about your attitudes and values simply by the way you reply to "How are you doing?" What's more, flavored answers to fruitless questions are self-fulfilling prophecies: tell someone you're "On top of the world," and you just might find yourself there.

MAKE YOUR ANSWER...surprising. Say something completely unexpected. Say the exact opposite of what the person expects to hear. Several years ago I was wearing a Michigan Football hat the day after Ohio State demolished them 49-10. A man wearing an Ohio jersey approached me, rudely got in my face and with utter arrogance said, "Hey man - did you see the Ohio State/Michigan game last night?!"

"No, I don't like sports."

He was silenced. Dumfounded. A complete a loss for words! I smiled back and he ended up changing the subject after which we had a friendly conversation.

MAKE YOUR ANSWER...appealing. Use your smile, tone of voice and even touch to activate and enliven the senses. This combination of words and actions will make your answers almost seem three dimensional! My friend Samantha once suggested the idea of having "National High Five Day" in order to make conversations more fun! Now that would add some flavor to the fruitless!

MAKE YOUR ANSWER...memorable. Discover words that differentiate you. Millions of conversations take place every minute. So, what can you say that resonates in someone's heart that they haven't already heard 20 times today? I'll never forget the time I asked an elderly man, "How are you?" to which he replied, "I'm old, I'm Italian, and I'm rich!"

MAKE YOUR ANSWER...honest and open. People are afraid to disclose the way they really feel in response to mundane, ritual questions because: there's little time to do so, revealing emotions doesn't seem worth it, or "fine" is just the first word that comes out of their mouths. This isn't conducive to much reciprocation or flow in your conversation.

But have you ever gone out of your way to truly answer openly and honestly? Here's an example that demonstrates the reciprocal nature of self-disclosure.

A few months ago I was working the lobby door at the Ritz Carlton when my eyelids just about closed on me. I was exhausted from working all day. As a guest rapidly approached the hotel I greeted him with, "Welcome in sir, how are you this evening?"

"Fine, how are you?" he quickly replied.

"Tired."

He almost flew right past me, but the moment that word came out of my mouth he stopped in his tracks! He looked back with a tilted-head smile and said, "Yeah I guess I'm kinda tired too. I had a long day of meetings and I just want to get some sleep."

That's oddI thought he was "fine."

Cherise the Waitress
About once a month I eat at a restaurant in St. Louis called Ozzie's, named after the great Cardinals shortstop. This is where I first met Cherise. One day, after taking note of my "ready to order" behavior, she walked over to my table.

"Good afternoon, my name is Cherise - how are you today?"

"I'm awesome, how about yourself?"

"I'm blessed, thanks for asking!"

Wait a sec. Did she just say "blessed"?

"Excuse me Cherise, but did I just hear you say 'blessed'?"

"Yes I did! I'm just so fortunate to be blessed in all areas of my life and I love to share that with all of my customers!"

Wow. Now that's a flavored answer. I inquired further about Cherise's "blessed" life and discovered she was not only a waitress but a musician who was in the process of signing her first record contract.

Nowin my life, I've had somewhere in the neighborhood of 30 bazillion waitresses. Give or take a few. But I never had anyone like Cherise. Her original answer turned water into lemonade because she created memorable presence. Once she said "I'm blessed, thanks for asking!" I no longer saw her as a waitress, but as a magnification of God's love whom I would never forget.

Henry the Bellman
I met Henry during one of my first shifts at the Ritz Carlton St. Louis. You can't miss the guy: fifty five years old, six-foot-six and always smiling! One evening as I waited by the front door, I noticed Henry strutting in my direction. As he passed by, I quickly glanced at his nametag and introduced myself, "Hi Henry, I'm Scott - how ya' doin?"

I'll never forget what he said next: "Alright! Everything is beautiful!"

Hmmmawfully chipper for someone about to work 11 PM 7 AM, wouldn't you say? I later discovered that Henry had been the overnight bellman for more than 10 years. He strutted into work every night at 11:00 PM, and didn't leave until every shoe was polished, every bag was delivered and every guest got his newspaper. And Henry always had a smile on his face.

I found Henry's flavored answer to be incredibly magnetic because it surprised me. The overnight bellman is not the most glamorous of positions; it's not the most profitable and it's certainly not the most recognized. But Henry doesn't care. To Henry, everything is beautiful. Even if it's late at night. Even if there's a million things to do. Everything is beautiful. And to this day, Henry still says that same sentence every time I see him.

Jeffery the Salesman
Last year I attended Jeffrey Gitomer's sales seminar. During one of the modules in his presentation, Jeffery spoke about using positive sales verbiage. He asked the audience to chorally respond to mundane questions like "How is business?" or "What's new with work?"

Most people in the audience yelled "Business is slow," "It's picking up," or "Well, the economy is down."

"Your answers suck!!" Jeffery said.

"You're in sales to make money!" he continued, "So when people ask 'How is business?' say something like, "Cashin' checks baby!"

Now, keep in mind Jeffery isn't your typical salesman, so his answers won't work for everybody. But his flavored responses are honest,open and funny. And I am lucky enough to call Jeffery one of my friends, so I will attest that as a person, he is honest, open and funny. Therefore his answers also personify his attitude.

Now that you have discovered which ingredients will enhance your flavor, you are ready to turn water into lemonade. Whether you're with a customer, making a new friend, on a date or networking with colleagues, here are the six benefits that you will receive when you offer flavored answers to fruitless questions.

YOUR ANSWER WILL...show someone that you care. This is undoubtedly the most important virtue of communication. The openness and honesty of your flavored answer will show someone that you value the conversation, and therefore, them as a person.

YOUR ANSWER WILL...make a good first impression. We spend so much time on our appearance, dress and behaviors that we often overlook the importance of the first five seconds. This is the amount of time during which people decide if they like you or not.

YOUR ANSWER WILL...build trust. Self-disclosure the act of making yourself manifest is reciprocal commensurate with the amount of information you reveal. So, whether you're at a sales meeting, on a date or joining a club, give part of yourself to the other person immediately. They will do the same, and as a result you will feel like you've known each other for years!

YOUR ANSWER WILL...remind people that talking to you was worth it. Have you ever left a conversation with someone and said, "BoyI'm sure glad I talked to him!"? Now, what if everyone starting saying that about you?

YOUR ANSWER WILL...trigger someone's psychological need to be included. I don't care how much of a rush, how bad of a day or how tired people are they need be included and engage with each other.

YOUR ANSWER WILL...magnetize people to you. How could anyone hear the words "Everything is beautiful" and not be completely drawn to the person who said it?

Make 'Em Tingle
Every time someone asks a fruitless question like "How are you?" "What's up?" or "How's business?" they expect to hear you say "fine." They expect to have their level of conversational depth reciprocated. In other words, they expect water.

But you're not going to give them water, are you?

Negative. You are going to turn water into lemonade by offering a flavored answer to a fruitless question. You are going to give a surprising, honest, appealing, memorable and fun answer that personifies your attitude so they can walk away from your conversation feeling that special tingle.

LET ME ASK YA THIS...
Who's got the best "flavored answer" you've ever heard?

LET ME SUGGEST THIS...
For one week, try a new word. Keep a journal of people's reactions, email it to me and I'll post it on my blog!

Crossing The Social Networking Chasm

2008-11-20T04:00:00.001-08:00

Writen by Scott Allen

Simon Rogers has uncovered over 1 million British pounds in potential revenues for his company 2Delta, a reseller specializing in project management software, as a result of his participation in Ecademy, an online networking site. After just four months in business, he has been introduced to more than 16 opportunities, each worth 75,000 pounds or more. He's already closed four deals, including one "nicely into six figures." For him, Ecademy is a significant business accelerator.

"It is early days," Rogers says, "but this is startup No. 5 for me, and I know I am miles ahead of where I was with any of the others, and I built each of those businesses into $5 million annual revenue before selling them. I have high hopes."

When asked whether a social network like Ecademy works for people wanting to build a business, he answers, "Absolutely, but it needs to be 'worked' with a process and a view to sharing the rewards. I plan to make money for the people who help me. The word will get around that Rogers is a good man, that his proposition is a good one, that 2Delta delivers the highest quality service and has delighted clients, who give us all repeat business."

The tech media, perhaps burned by its spoiled love affair with the dotcoms, is now ready to dump online social networks after only a brief fling. Until late 2003, the coverage consisted of, essentially, "Why are all these VCs investing all this money? Where's the business model?" For a year, there was romance. But now, some pundits are saying that the wave has passed, that the bubble has already burst.

Meanwhile, LinkedIn has topped 1 million users. Many more socially oriented sites crossed the million-member point a while ago, including Meetup, Friendster, and Tickle. The band REM recently announced that they will be previewing their new album on MySpace. OpenBC has gone truly global, supporting German, English, Spanish, French, Portuguese, Russian, and Chinese on their site. Enterprise-oriented tools from Contact Network Corporation and Leverage Software have already garnered multiple paying customers. And tens of thousands of people are developing business relationships in ways they never did before.

And yet most Internet users still haven't even heard of them.

To put this in perspective, Classmates boasts over 38 million members; Reunion.com, 22 million; and craigslist gets 6 million unique visitors a month. Clearly, there's a lot of room for the new crop of social networking sites to grow, as well as a demonstrated precedent that people are willing to pay to connect with each other for a variety of purposes.

The potential market for business networking is enormous. Over 20 million businesses worldwide are members of local chambers of commerce. Add to that all the marketing, business development, and non-retail sales professionals, plus hiring managers, recruiters, and job seekers, and the number gets very large. Generating revenue and supporting other business processes via relationships are as compelling reasons to connect as finding old schoolmates or potential dating partners. This technology is still in the early adopter stage and has a ways to go before being truly mainstream.

The ultimate question that's going to determine mainstream adoption is simply, "Do they work?" At the moment, the answer is twofold. Yes and no.

Business networking sites are not living up to the expectations of many people. They don't effectively represent electronically the complexities of interpersonal relationships. They create awkward social situations that don't exist face to face -- such as how to deal with an explicit request to be someone's friend, something most of us haven't had to deal with since third grade. And they don't prevent spam.

But the fact that they're not yet living up to their potential shouldn't blind us from the real immediate benefits to be gained. Let's look at some of the unique benefits online networking sites offer that traditional face-to-face relationship building does not:

Searchable directory
Where else can you easily search for people by industry, geography, title, and personal interests? It's the yellow pages on steroids. You can be highly focused in a way that's impossible in person.

High visibility at low cost
Most of the sites let you create a profile for free. Sure, there's a limit to how many you can actively participate in, but you can participate passively in dozens of sites. The trick is to keep a document with a master copy of all your profile information so you can easily copy and paste it and set up your profiles quickly. As UCLA Professor Phil Agre says, "The most fundamental way of finding people online is to help them find you."

Receptive audience
While no one likes to be approached inappropriately, you'll find people in networking sites more receptive to an informational phone call or email exchange. On LinkedIn, for example, you can specify whether or not you're willing to accept contacts regarding deal proposals, and you can limit your searches only to people that are. In the discussion boards, blatant advertising may not be allowed, but you won't be accused of making a sales pitch just for sharing your expertise.

Easy group-forming
Growing a discussion list or forum on your own site is no easy task. In the social networking sites, there's a built-in audience looking for groups to join. Groups have a visibility within the larger environment that simply doesn't exist with an independent community, or even on a broad open site like Yahoo Groups. People really will start signing up almost immediately after you create your group, if you offer value to them.

Get visibility into the networks of your connections
The ability to see your connections' connections, and to determine who you know that can make an introduction to the person you're targeting, is very powerful and has no direct parallel in face-to-face interaction. In fact, it's so powerful that entire products are created just around this ability. As Contact Network founder/CEO Geoffrey Hyatt says about his company's product, "It's a one-trick pony, but it's a very valuable trick." Jeannine Solanto, CEO of Foundation Systems, reports that her company has cut their sales cycle by 15-20%, on average, by using Leverage Software to gain access and influence within target accounts.

You can realize these benefits immediately with the existing technology, regardless of its imperfections. In many cases, you can just use the free service, but even the premium memberships only run a few dollars a month -- chump change if you're actually generating business. So the real ROI question isn't whether they're worth the money, but whether they're worth your time. The answer is "yes" -- not because the sites themselves are, but because the relationships are.

Online networking sites simply help you manage more relationships with less effort.

David Teten and Scott Allen are coauthors of The Virtual Handshake: Opening Doors and Closing Deals Online, the first business guide to sales, recruiting, and business acceleration with online networks, and joint contributors to TheVirtualHandshake.com resource site. They write a monthly column about online networks for FastCompany.com, where this article originally appeared.

David Teten is CEO of Nitron Advisors, an investment research firm which provides institutional investors and law firms with direct access to frontline industry experts. To participate in paid consulting opportunities, join Nitron's Circle of Experts. Scott Allen is the About.com Entrepreneurs Guide, providing free resources and guidance to help entrepreneurs as they start and grow their business.

How To Make Your Next Networking Event A Success

2008-11-19T04:00:00.003-08:00

Writen by Tanya Beaudoin

There are people who are natural born networkers - those people that can make conversation in any situation and have no problem walking up to complete strangers. This article is for the rest of us - networking tips that help reduce the stress of attending a networking event and will have you walking away from the event with prospects.

Look into and attend local networking events. Of course it isn't enough to just attend the event you must actually actively participate and "network".

Here are some tips on making your networking event a success:

Show your interest by making eye contact when meeting new people.

Smile A friendly face is inviting.

Don't be afraid to approach people you don't know. Extend a handshake and say "Hello, I don't think we have met."

Don't spend the evening, talking with people you already know and don't attend the event with a "friend." You will less likely to strike up conversations with strangers if you can stay "safe" with your friend.

Focus on the person you are meeting. Ask what they do be genuinely curious about their business.

Listen - be attentive and interested in the other person.

Be ready and Know what you do. Rehearse your 30 second answer before hand but make sure you don't sound like a pre-recorded message.

Set goals before you go. For example: Set number of contacts you would like to make. If you can get a guest list prior to attending, know who you want to meet.

Look your best. Dress appropriately for the event and make sure you are neat, clean and have fresh breath. (If there are refreshments available avoid garlic and onions)

Ask for a business card. Make sure you get the information you need to make further contact. A good trick is to wear something with good pockets. Keep business cards collected in one pocket and your business cards to hand out in another. This will save you from having to shuffle through your cards.

Be prepared with dead air questions in case there are pauses in the conversation. "How long have you belonged to this organization?" "What are these events usually like?" "How can I help promote your business?" "Can I refer clients to you?"

Take a spot near the entry door. Greet attendees as they arrive and welcome them to the event. After learning about the attendees you will be in the position to make introductions around the room. Make yourself the unofficial host and everyone will remember you the next day!

The most important tip is to FOLLOW -Up with everyone you meet at the event. Send off a personalized note or make a phone call to invite good prospects for a coffee.

© 2004-2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: "Tanya Beaudoin, B.A. is a virtual assistant who specializes in e-solutions (including graphic and and web site design) and administrative support for small businesses and non-profit organizations. Please visit Tanya's web site at http://www.officeondemand.ca for additional business related articles"

Sell Yourself In Ninety Seconds Or Less How To Develop A Great Elevator Pitch

2008-11-19T04:00:00.001-08:00

Writen by Randy Siegel

What comes to people's mind when they say your name? You probably haven't given it a lot of thought; few of us have. When we don't develop and manage our professional image, we invite others to do this for us, and we lose control of how we are perceived. In business, creating and managing our image is called personal branding. A brand is the relationship or position an object or person holds in the mind of the consumer. For example, when you think of Volvo, what comes to mind? Most of us would answer "safety."

When your name is spoken, what do people think? Whatever bubbles up is your personal brand. Personal brands summarize those key attributes that describe us and an unique selling proposition that differentiates us. When I work with clients to create personal brands, we develop three products.

Brand Summary: A brand summarizes our unique selling proposition, or what separates us from our competition. My brand is "The Career Engineer." Other examples include a therapist whose brand is "the Wizard of Ahhs" and a high level manager and motivator who uses "the Pied Piper." I once worked with a college president who decided her brand was "the Energizer Bunny" because she was known for her ability to energize conservative institutions.

Positioning Statement: Once we identify our "sweet spot," or those attributes where desired image, others' perceptions of us, and our own opinion of ourselves meet, we can isolate three to six attributes that define our image. From these attributes, we can write a positioning statement. This document is for our eyes only and is used as a focusing device.

My positioning statement is: "Elegant but approachable, most people feel an instant connection with him. They sense that he is totally devoted to their, and his, personal and professional growth. By sharing his self and search, he encourages others to become the full expression of who they are."

I use this statement to ensure that everything I do from the car I drive to the organizations in which I belong support my positioning.

Elevator Statement: An elevator speech distills our personal sales pitch into a few succinct sentences. It's called an elevator statement because in the time it takes for an elevator to travel from one floor to another, we should be able to build a compelling case for ourselves.

An elevator speech is intended to open doors, not close sales. Most of us begin by telling people what we do, specifically their services, forgetting to tune into that all important station WIFT (What's In It For Them?).

A far more effective way to introduce ourselves is to talk about the clients we serve and the challenges we help solve. In mere minutes, we should be able to cover the following: target market(s); what pains or pleasures them; an example; a case study; the result; and an open-ended question.

For example, here is the elevator speech I use for presentation training:

Target Market: "I work with businesspeople..."

Their Pleasure/Pain: "...who are ready to take their careers to the next level." (Or, "...who feel their communications skills are holding them back.")

Example: "They may have their eye on a big promotion or want to make the best possible impression during an important presentation." (Or, "They may have received a less than stellar review.")

Case Study: "Just this week, I worked with a CEO who had been asked to make a presentation to a prestigious professional association. She had always gotten positive feedback from past presentations, but she knew she could be better. Something felt like it was missing."

Result: "I showed her how to energize her speech. Her public relations officer told her it was her most powerful presentation to date, and she told me that she has never experienced such a sense of personal power."

Open-Ended Question: "What kind of presentations do you make?"

Remember, an elevator pitch is intended to pique interest, not tell the whole story. When you develop a pitch that has them asking for more, you know you've on the right track.

Try this simple formula to create your own elevator pitch, and use as many words as you need. Then, start removing sentences and words that are unnecessary. Imagine that you're being billed $1,000 a word and keep only the most cost-effective language.

One final note: your first draft doesn't have to be perfect. It takes time to get our elevator speech down pat, but once you do you'll be on your way to promoting a stronger image.

"The Career Engineer" Randy Siegel works with organizations to take high-potential employees and give them the leadership and communications skills they need to be successful. Electrify your career by subscribing to his monthly e-Newsletter "Stand in Your Power!" at http://www.powerhousecommunications.com

Effortless Networking How Not To Feel Like A Quotpestquot When You Network

2008-11-18T04:00:00.002-08:00

Writen by Sri Dasgupta

Do you feel like a "pest" who's out for her/his own gain, when you network?

Well, let's take a look at how not to feel this way.

But first, the truth: You *are* out for your own gain when you network.

If you didn't need anything, would you network?

I think not.

(And if you say that you network simply because you like to help others, I'd say you're still out for your own gain -- except in this case, you "gain" something at some level by helping others.)

Now, even though you are networking just to get something you want, it doesn't make you a "pest".

Here's why:

Others are networking for their own gain too.

However, often people don't express or ask for what they want. And you can't know what others want unless they either tell you about it or ask you for help.

So if you're feeling like a "pest" when you're networking with someone, chances are you're not sure how to reciprocate.

If so, go ahead and ask the other person what they're looking for.

Offer to help in whatever way you can. Leave it up to the other person to take you up on your offer (or not).

And I bet this very simple action on your part will take care of this problem -- the one about you feeling like a pest, I mean.

If you think this is too simple, try it out! See what happens.

Sri Dasgupta helps business professionals get better results from their business networking efforts through focused and relevant conversations. She is the author of the Effortless Networking: Everyday Wisdom to Transform your Business and Life, and writes regular articles offering business networking tips and related resources.

10 Questions That Spark Vibrant Business Conversation

2008-11-18T04:00:00.001-08:00

Writen by Josiah Mackenzie

You've arrived at your local business networking event with a stack of business cards, and can't wait to meet as many people as possible. Already, you've met a new contact, and exchanged names and business cards. Now what do you say?

Asking open-ended questions is a great way to get a lively conversation going. Questions that begin with "Who?" "How?" "Why?" and "Where?" are the best. By using them, you avoid the all-too-common "yes" or "no" answers that cause conversational roadblocks.

To get you started, here are 10 questions that work well in any business setting, but particularly with entrepreneurs.

How did you get started in your business/industry?
What has been the "tipping point" in your business/career?
What has been your most effective marketing tactic?
What is the latest book you've read? What's your assessment of it?
What are the 3 most influential business/motivational books you've ever read?
What do you enjoy doing when you're not working?
What do you have on your plate for this week?
How do you accomplish your goals? Which productivity tips have you found helpful?
What trends do you see coming to your industry?
How do you want your customers to remember/perceive your business?

These questions cover enough material to keep your conversation going for hours, as well as provide gateways to new topics of discussion. Happy networking!

PalPad helps you remember people you meet while networking: http://www.mypalpad.com

Network Marketing Using Ryzecom To Its Full Potential

2008-11-17T04:00:00.001-08:00

Writen by Jessica Tracy

Ryze.com is one of many networking sites which can be found on the internet. It happens to be my favorite, though I do use a few others on occasion.

The first thing you need to do after joining ryze.com is to make sure your guestbook is configured to be open to the public. This is important as, in my experience, guestbooks are the most common form of communication between individuals on ryze.

It is also important to upload a picture of yourself to your ryze page. People like to know as much as possible about the people they are networking with. The more open about yourself you are with others, the more open they will be with you.

When creating your ryze homepage it is important that you try not to sound like a commercia. Ryze is a place to get to know people, not what they are trying to sell. Your personal information should come first. Try to include a little about your family and your life, especially if it pertains in someway to the products/services you are offering! Make a connection yourself and your potential clients will be more likely to find a connection on their own! After your personal information you should put a short description of your business. How you got started, the types of products/services you offer, etc. Try not to make it sound like you are looking for sales, instead you should just be sharing your information with the world.

This is also a good time to add a sign up box/link to your mailing list!

After you have completed your ryze page, it is time to start networking! Log into Ryze.com and at the top of the page, click on the tab where it says "networks". In the search box type in any topic you have an interest in and hit "go". There is a good chance you should find a few networks you are interested in just by searching for terms. If you have no luck finding a network this way, simply scroll down, towards the bottom of the page there is a list of random networks. Refresh the page until you find some you are interested in.

After you have joined a couple networks comes the fun part, the actual networking! Visit each of your network pages and post an introduction on the message boards. Look at some of the previous posts and reply to them. After you have made a few posts on each network it is time to start visiting other member pages!

At the bottom of each ryze network page is a link that says "go to a random member's home page" click this, read the members page and post a message in the guestbook at the bottom of their page. It's as simple as that! After you have posted your message, repeat on another page! Once you post a message in someone's guestbook, 99% of the time they will return the favor by visiting your page and signing yours.

Do this once or twice a week and you should start to see results in no time!

(NOTE: I am in no way affiliated with http://ryze.com. This article has been written from my own experience and expresses my own personal opinions. I am being compensated in no way for the writing or publication of this article.)

Jessica Tracy is a Married WAHM of 2, and an Independent Distributor for 4 direct sales companies, and can be contacted through her website http://enchanted-scents.com or on Ryze.com at http://ryze.com/go/jessicasenchantedscents Jessica is also the owner of http://marketplacemamas.com, a resource site for work at home moms.

This article may be reprinted so long as the Author Bio is attached

Lets Start With The Soup

2008-11-16T04:00:00.001-08:00

Writen by Lydia Ramsey

Many a business meal starts with a soup course. Unless you have already begun by munching on the bread, this is your first opportunity to demonstrate your table manners-to impress or un-impress-your dining companions.

Choosing the right spoon is step number one. If the table has been preset, your soup spoon will be the large round or oval one to the far right of your place setting. If the table has not been fully set, the server will bring your spoon with the soup. I recently found myself on a hunt for my soup spoon after the waiter had brought the bowl. There was no soup spoon to the right of the place setting and it didn't seem to be anywhere else close by. Just before confessing that I was without a spoon, I spotted a handle sticking out from under the oversized soup bowl. So check the plate first before you give up.

With soup spoon in hand, spoon the soup away from you towards the opposite side of the bowl. If a bit of the liquid should fall from the spoon this will ensure that it will drop into the bowl and not on the front of your nice business attire. Sip your soup quietly from the side of the spoon. Slurping is never acceptable.

No matter how hot the soup, at no point should you blow on it to cool it off. You may lift a spoonful slightly level with the bowl and hold it for a few seconds while it cools off. Be patient and grateful that your soup is hot. If the soup is not heated to your liking, don't make a fuss during your meal. If you send it back to be reheated, everyone else will feel obliged to wait on you. Then they will end up with the cold soup instead of you.

If you want the last drop of soup, you may tip the bowl away from you to spoon this last bit. Just try to avoid looking as if you are not sure where your next meal is coming from.

If oyster crackers come with your soup, as they do with chowder, you can put them in your bowl. However, larger crackers are to be eaten with your fingers and never crumbled into the soup. That's only okay when eating in private.

Between mouthfuls, rest the spoon in the bowl. When you have finished, place it on the under plate on the right hand side. That is a signal to the server that you have finished.

If you'd like to have a piece of bread with your soup, put your spoon on the under plate and use the same hand that held your spoon for the bread. Never go at your meal two-fisted.

Every detail of the business meal, including how you eat your soup, contributes to your overall professional image.

Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of MANNERS THAT SELL - ADDING THE POLISH THAT BUILDS PROFITS. She has been quoted or featured in The New York Times, Investors' Business Daily, and Entrepreneur, Inc. Her programs, products and services are available at http://www.mannersthatsell.com

Where To Find A Cash Windfall Of 10000 1000000 You Never Knew You Had

2008-11-15T04:00:00.002-08:00

Writen by Marc Goldman

There is a rather famous true story called "Acres of Diamonds".

It is about a successful farmer who risks everything searching the African continent for diamonds. Ultimately he dies sick and penniless, while the new owner of his farm uncovers on his property the largest single diamond ever known to man.

Point of fact: After helping hundreds of thousands of entrepreneurs and business owners, I'll lay odds that story is true for YOU in more ways than you are currently willing to admit to yourself.

No matter where you are on the success continuum, your ability to generate tens or hundreds of thousands of dollars in immediate windfall income is well within your reach. I know firsthand, because everyday, I am paid handsomely to do just that by my clients and associates.

Now, no one likes to be told that they are sitting on a diamond mine, especially when they don't see it for themselves. So please allow me to give you some advice which could potentially generate a cash jackpot of between $10,000 and $1,000,000 almost overnight.

"What's the secret?", you ask impatiently.

I'll tell you flat out: Your hidden wealth is buried in your email list...it's hiding in your client list...and it lies dormant in your vendor list. I could go on and on.

Here's the secret in a nutshell: One of the places your hidden wealth lies is in the trusted relationships you've cultivated with people over the years.

Let me prove my point with a quick example. I recently did a consult with a client who has a wonderful nutritional product. His own clients are very enthusiastic about the results they get. At the same time, although he is successful, he is also cash poor. He needs a cash infusion of hundreds of thousands of dollars to be able to fund the building up of his business.

What's the solution? A banker? An angel investor? A partner? Venture capital? Maybe, but I think there might be an easier way.

Here's what I suggested to him: I told him to write a heartfelt letter to his most devoted clients which tells his story and includes an offer that they pre-pay for a year's worth of his product to help him build his company. In return for their support, they'll receive very preferential discounts and unique bonuses from him.

Will the strategy it work? Maybe. Maybe not. We won't know until we test it. But the premise is sound because the odds are exceedingly high that many of his clients will empathize with him and want to be a part of his success by helping achieve his goals. Why? Because they trust him.

Now some of you will be a bit hard headed and say "But I don't have a product" or "I don't have a client list" or "I don't have a business".

So let me say it again: YOUR windfall opportunity lies in the trusted relationships YOU have cultivated. And your wealth-building opportunities will be kaleidoscopically different from everybody else's.

Here another way of looking it:

Wealth = Opportunity = Trusted Relationships

Now here's the big question. Whether you own a business or not, how can you put this information into action immediately?

My answer for you: Well, the most success-certain way I know is by engineering joint ventures with people. It's my absolute favorite way of building businesses...generating enduring streams of income...and especially creating instant windfall profits. Of the $7 Billion in profits I am credited with, at least $2.5 Billion has been generated doing lucrative joint ventures.

Solely by learning how to become a joint venture deal-maker who understands the money-making opportunities and "money connections" that exist all around you, you could turn-around almost any problem...make almost any amount of money you desire...and live a life most people only dream of.

Try it! I think you'll be pleasantly surprised the results you achieve.

Jay Abraham has been hailed as America's #1 Marketing Genius by leading national publications such as Investor's Business Daily, Forbes Magazine, USA Today, Entrepreneur, Success Magazine, and The New York Times. Jay recently released his life's work on joint ventures with expert dealmaker Marc Goldman. To learn the secrets behind his $2.5 billion success, go to http://www.jvmastery.com

You Have Tons Of Name Cards So What

2008-11-15T04:00:00.001-08:00

Writen by Vern Lai

Are you making full use of the name cards you collected? I'm going to show you a simple way to maintain your list and to build a personalized relationship with all the name card owners with just one simple email...

"If you're not networking, you're not working." This statement stands true for every one of us, especially those of us who are looking for business opportunities.

Usually at the end of a networking session, you would have added a stack of name cards to your already huge collection of 100, 500, even 2,000 cards. There seems to be a sense of achievements from here, as though you've collected a limited edition Superman comic book. However, let me ask you this:

* Do you remember who, when and how you gotten the name cards from? How about remembering just 5% of them?

* What are you doing with the name cards?

* How many of them are you still keeping in contact with?

* How many changed their contact detail?

From just these 4 simple questions, you'll know how much these name cards are of value to you and how you've added value to the owners of these name cards. It's not a matter of how many name cards you have, but how many name cards owner you're building quality relationship with.

Although a name card is just a piece of paper with a person's information and contact detail on it. It is however more than that. The person who gave you their name card may become your potential client, your friend, your mentor, even one who gives you opportunities or vice versa. It may not be immediately, depending on what you're currently doing, but these people may be of value to you in the near future. That is if you still remember each other, and able to still keep in contact regardless of any changes in contact detail.

Rather than keeping in touch with just a few name card owners, how about keeping in touch with all of them once in a week? Or at least once a month?

Of course, this would be a difficult feat if you were to call them individually. But it is possible and much easier if you were to contact them in mass via email and best of all, personalized with their names! How cool would that be?

Instead of sending an email:

Subject: It's been some time since we last chat
Content: Hi, how have you been

Wouldn't it be great to send this out instead?

Subject: Tom, it's been some time since we last chat
Content: Hi Tom, how have you been

By seeing their names, it is unlikely for the recipients to delete the email without looking at it. Furthermore, you can keep in contact with them with a personal touch to the email as though you're communication just with them, instead of having the email message looks like one for mass distribution.

Not only that, it is also possible for you to pre-prepare a list of email messages once and send it out automatically. For example, you can prepare a message that sends out every month automatically asking the people in your database to update their details. And you just need to write the email once.

Of course, you can't do what I mentioned above using your normal email clients / services. This however can be done with Sequential Autoresponder. This can either be a program that you install in your web server, or a web service that you can subscribe to.

For more information about Sequential Autoresponder, you can do a search with the keywords "Sequential Autoresponder" in the search engines, or check out my Internet Resource page at www.vernlai.com.

Vern Lai is an Internet Home Business Expert.
For FREE e-Books and 24 Parts "The Master Key System" success e-Course, visit http://www.MySuccessResources.com
For recommended resource on making money online, check out http://www.InternetCashEmpire.com/success

Are You Shooting Yourself In The Foot

2008-11-14T04:00:00.001-08:00

Writen by Jeffery Glaze

Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If you have, I am about to tell you why you should not worry about it. Like the obnoxious song "Don't Worry - Be Happy" from years ago, I want to share with you the reason why being careful about what we say works against us in the networking environment.

Our goal in business networking should be to establish new relationships and through the process of follow-up develop them over time. As with any relationship, being honest plays a very important role in that development.

When we meet someone for the first time, we want to make a good impression. Often we put on our "party face" so that we do. This can often cause us problems that we do not expect. One problem is that when we try to appear to be something that we really do not feel inside of us, we often have a fear that we are going to be "discovered". This fear causes us to feel uncomfortable about the situation and though we may be smiling, we are really cringing inside.

Most people worry that if they just be who they are, that no one can accept them. I argue that if we do not just be ourselves, sooner or later who we really are will slip out and then we will have to deal with the consequences of being discovered. This then leads to a feeling of distrust between people.

Have you ever been in a relationship with a person of the opposite sex where you did not tell them something important early on and later had to reveal it or even worse it was revealed by accident? It leads for difficult times after that and a lot of shuffling and apologizing.

In my opinion, it is better to risk being who I am up front. To let people know exactly how I feel. People, for the most part, have a forgiving nature. They actually want to forgive. If you make a mistake and say something that can be potentially embarrassing, you can always apologize for it and be forgiven. But if you say something that is not necessarily true and are discovered later, your credibility may be permanently damaged.

If you go into a networking environment prepared to be relaxed and genuine, you will find that it is a lot more fun to be there. If you have a plan of action to really get to know people, you will be much more productive in a shorter amount of time. People will feel comfortable talking to you and you to them. In an environment of truth, more people will want to do business with you and to be around you.

Authentic enthusiasm is contagious. You will always appear to be more attractive when you are excited about what you are doing. When you are not worried about making mistakes, you will appear to be happier. Being happy about the situation will help you to smile more, and the smiling face is a natural human attractor.

So next time you attend a networking function, just be yourself. Your results will improve and you will feel better when you leave to go home. Over time, the difference will be measurable in more ways than just your income. You will find that you have more friends than you had ever imagined possible. When it comes time for the referral, your friend will remember you because friends really do refer friends.

Jeff Glaze is the Editor of http://www.AtlantaEvent.com, founder of http://www.privacy-first.com e-mail certification program and the author of several e-books. His company, Mostcool Media Inc.( mostcoolmedia.com ), specializes in marketing planning, coaching, business networking training, web and media development. His e-book "The Six Xtremes Of Power Business Networking" is available here: http://www.atlantaevent.com/ebook.htm Jeff Glaze is available to speak to your group and can be contacted at 678.508.5975 Copyright © 2006 by MostCool Media Inc.