Thursday, December 4, 2008

The Value Of Building Rapport

Writen by Joe Love

At some point in your life, you've probably met a person who is book smart and people stupid. This person is a valuable company asset, but is kept out of meetings because he or she can't communicate effectively and doesn't seem to listen to the ideas of others. He or she is sincere, but knows nothing about etiquette and manners. He or she can be interesting to talk to but has no sense of humor. He or she is very intelligent, but lacks even the most basic social skills.

In general, this person makes everyone uneasy and standoffish. In particular this person doesn't try to establish the rapport needed to create a lasting relationship, either in his or her personal or professional life. And unfortunately, it's costing this person dearly.

Now is the time for this person to mend his or her ways. Like it or not we all have to deal with others to achieve any degree of success. This is true regardless of our position in life, and no matter what our objectives may be. The more successful we are in getting others to cooperate with us, and the more people we can call our allies, the greater our chances are of achieving success.

The dynamics of human relations are pretty simple: If you relate poorly to others, you will most likely have a problem-filled life, and success will come hard, if at all. If you relate well to others, you will most likely have a pleasant life, and success will come easier. And that's where the art of creating rapport comes in.

The ability to create rapport is the ability to create a harmonious relationship based on mutual trust or emotional ties. It is the art of making someone feel comfortable and accepted. It is friendship and camaraderie; it is a special bond or kinship.

It all starts when you first meet someone. Remember the old saying, "A first impression is a lasting impression." It's true. If you cannot communicate effectively, then you won't be able to sell yourself to others or build rapport. Your overall goal should always be to make the other person feel important or at least liked and understood. It takes time, but successful people will agree that it's time will spent.

You may not realize it, but judgments are made about you by the way you look, your clothes, hair, facial expressions, and your posture. And unfortunately, decisions are made by others based on whether or not they find you appealing. The other person will usually make these decisions within five seconds upon meeting you.

Before you even open your mouth, people are sizing you up. At first people will listen to what they see, not what they hear. Other people will judge you by how you stand, how you walk, how you shake hands, how you smile, and how you sit. That's why it's important to plan your clothes, and even how you comb your hair before a meeting, if you can.

You can help influence a person's impression of you. For example, darker clothing colors suggest authority. Lighter colors suggest friendliness or a sense of humor. If you want to come across as innocent, you should wear white. And wearing a lot of jewelry suggests power or wealth.

Dressing carefully and thoughtfully for a meeting shows respect for the other person. When you dress with care, walk with command, extend your hand, smile, and greet a person with a secure tone of voice, you are letting that person know you are a person worthy of respect. You are saying, "If you respect me, I'll respect you." And that is a very good starting place for a relationship.

People who have mastered the art of rapport, know that the visual can be misleading. There is an old adage that says, "You can't judge a book by its cover." To get past the cover and into the contents, you must employ the art of conversation. Some people are good at it. Others don't have a clue as to where to start. It begins simply with the sharing of information.

When you first meet someone, you should always try to learn something about that person that you can relate to an experience in your own past. It's fun to talk to someone with whom you have something in common, an event, a mutual acquaintance, or some other shared history. You can find some common element with everyone, and you should always try.

Casual conversation does have its place so you shouldn't be too eager to jump directly into business or some other agenda. It's important that you don't come to a meeting or negotiation with one agenda. Rather, you should always go into these situations with an open mind. You miss a valuable opportunity to build rapport if you are inflexible or don't listen. Being an active listener is often more important in building rapport than being an active speaker.

If you have a relaxed view of the world and have a sense of humor, it will engender people's confidence in you. Confidence breeds respect, and respect builds trust. The ability to laugh at yourself has a deep, psychological appeal to others. And this is a great quality to possess.

One of the hardest situations in which to establish rapport is the telephone conversation, because you cannot see the face of the other person with whom you are speaking. Even if you know the person on the other end of the line, you cannot see his or her facial expressions, which can provide you with a mountain of information. If you don't know the person with whom you are speaking, you are even more handicapped.

Before you even pick up the telephone and place your call the first thing you should do is put a smile on your face. Although the other person cannot see your smile, the warmth and friendliness will come through.

Then, you should identify yourself immediately, and explain the purpose of the call, if it's not known. It's important to be businesslike, but some people confuse that with being impolite or stern. You should convey your message, whether it's business or not, in a manner that is considerate and gets the point across. Too friendly will be unprofessional; too businesslike will be considered rude.

You should never talk down to people, no matter how many levels down the corporate ladder they are, or how much younger they may be. Remember, you'll get further with a person if he or she thinks you care. Even if it takes time, you should always try to create an atmosphere of caring. The time will have been well spent, if you make a new friend or reassure an old one.

Creating rapport has many benefits. Think of it as a basic human-relations skill that can further your own goals or objectives. And you can establish rapport simply by taking the time to make a person feel comfortable in your presence.

Here are 10 points that will help you create a good first impression and establish rapport:

1. Dress well and to the other person's expectations.

2. Smile when you first see the person.

3. Establish and maintain eye contact.

4. Be the first to say hello and extend your hand.

5. If the meeting is in your office or home, greet the person at your door.

6. Deliver a sincere greeting.

7. Use the person's name

8. Don't speak too softly or loudly.

9. Do any necessary homework about the person you are meeting.

10. Do more listening than talking.

When you are putting together the elements that create an inviting and pleasing atmosphere, don't go overboard. Make sure that what you do is appropriate for the occasion, or you'll make your guest feel embarrassed or uncomfortable, just the opposite of your intentions.

With a little fine-tuning, anyone can become a person of warmth, concern, and charm. By learning the art of rapport and making it a part of your everyday life, you will become a person who makes friends, influences colleges, and rises to the top.

Copyright© 2005 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.

Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many of America's largest corporations, on the subjects of leadership, self-esteem, goals, achievement, and success psychology.

Reach Joe at: joe@jlmandassociates.com

Read more articles and newsletters at: http://www.jlmandassociates.com

Wednesday, December 3, 2008

Ask For Referrals And Get The Answer You Want

Writen by Mical Johnson

Why are people scared to ask for a referral? Is it the fear of rejection, or do they think that it will annoy their client. If you have been giving 100% to your client and have given them truly excellent service then you shouldn't be ashamed to ask for the opportunity to give that same superior service to other people your clents know. In fact, it seems like the next logical step especially if the client is happy with your service so far.

"It's not what you say but how you say it" I tell my kids that all the time. Here is no different. I have seen countless people not get a referral because they simply asked the wrong question. You want to aviod asking a close ended question where the only answer is "Yes" or "No". For example, instead of starting your question "Do you know anyone who..." start it off with "Who do you know who..." Just the little change at the begining will have a dramatic increase in your referral rate.

You can also start off specific to get a better result for example "Who do you know at work who..." By inserting a place or situation you narrow the possibilties and the task does not seem as daunting to your client.

It's also very important to expect the referral. If your body language, tone of voice and facial expressions show that you are not expecting them to give you one then your proably not going to get it. I have had sales people ask me "You don't know anyone who would like "product" do you?" My quick answer even before I think about it is always "No". You should expect the referral as part of your excellent business. It's the most natural thing in the world for people to tell everyone about something they like. Why not tell them about you.

Some people are a little shy about it and in the back of there mind they are testing you. They will tell you that they are thinking about it. That is alway ok. Just set up a time for you to follow up with them and Keep the appointment, even a little phone call can go a long way. A lot of times by the end of your meeting they will think of someone anyways. If you tell them that this is the business model that you do they will be glad to help you. You can increase your business dramatically with help from your friends.

One of the easiest ways to ask for a referral is in your signature file on all the email you send out, especially in correspondence with your clients. After your contact information you have a mini billboard advertising for you. Doing the simple thing of asking for a referral can easily double you business in a very short time. Start asking today you will be glad you did.

Mical Johnson is the publisher of Home Based Business Success Toolkit which is a free newsletter dedicated to giving home based business owner's what they need to succeed and make a profit from the start. To join visit http://www.MyHomebasedBusiness101.com

Tuesday, December 2, 2008

International Etiquette For Professional Business Cards

Writen by Jonathan Bowalsky

With an increasingly global economy, international outsourcing and more and more companies opening foreign offices, the odds are good that you'll be doing business outside the U.S. in your lifetime.

It's important to remember that different countries have different customs when it comes to exchanging professional business cards. While everyone appreciates quality business cards, there are specific rules one must follow for different parts of the world.

If you're doing business in a country where English isn't a primary language, one side of your business card should be translated into the local language, and in general you should always carry the best business cards you possibly can.

Exchanging Business Cards in China

• Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card.

• Hold the card in both hands when offering it.

• Never write on someone's card unless so directed.

When Doing Business in India

• If you have a university degree or any honor, put it on your business card.

• Always use the right hand to give and receive business cards.

Business Card Exchange in Japan

• Business cards are exchanged with great ceremony.

• Invest in quality business cards. Having the best business cards possible is a direct reflection of your self image.

• Always keep your business cards in pristine condition.

• Treat the business card you receive as you would the person, as they are seen as a representation of that person's honor.

• Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy.

• Business cards are always received with two hands but can be given with only one.

• When the meeting is over, put the business cards in a business card case or a portfolio.

By following these tips, you're sure to make the most of every international meeting and business opportunity.

Jonathan Bowalsky handles news and information for Jontal Printing. For more information on business cards or custom postcards, visit http://www.jontalprinting.com.

Interruption Sucks Interaction Rocks

Writen by Scott Ginsberg

Radio ads. Billboards. Wall Posters. Yellow pages. Pamphlets. Leaflets. Brochures. TV commercials. Newspapers ads. Magazine ads. Pop ups. Fax Outs. Hiring a fat guy to stand out on the street corner during traffic with a big sandwich board three blocks down the street from your restaurant. Pitching the media to do stories about you. Standing at a big flashy booth at a trade show giving away free pens. Blinking web ads. Direct Email. Cold calls. Direct Mail. Driving down the street, slowing down in front of pedestrians, rolling down your window and asking them, "Hey, you wanna buy a home stereo?"

That last example actually happened to me last week while walking down the street in downtown Chicago. It was ridiculous!

And it got me thinking: what do all of those marketing techniques have in common?

A few things, really:

• They suck
• They annoy people
• They cost money
• They waste money
• They waste trees
• They are antiquated, boring and ineffective marketing channels created around interruption

Interruption, I say!

And they don't work any more.

Because people are tired of being interrupted and being YELLED AT to buy stuff.

Bestselling author Seth Godin first noticed this trend in 1998. His revolutionary interview in FastCompany magazine quoted him as saying, "There's too much going on in our lives for us to enjoy being interrupted anymore. So, our natural response is to ignore the interruptions."

Gets worse.

In 2004, a UCLA study reported that the average consumer sees 3000 marketing messages in one day. Course, that was a few years ago. By now, I bet it's well over 5000.

Interruption.

This word has been on my mind a lot lately, and here's why…

See, tomorrow is November 1st. Which means my company will celebrate its four-year anniversary in a few months. (Woo hoo!)

Now, I will tell you that, for the few years of my company's existence, I didn't make much money.

OK, fine. I didn't make ANY money.

However, 2006 was a stellar year. I almost tripled my projected revenue. I surpassed most of my year-end goals by October. I even managed to take some time off! (Double woo hoo!)

And so to me, I take this as a sign that my marketing efforts are (finally!) paying off.

But, I have a confession to make. In fact, I have three of them.

In the history of my career as an entrepreneur:

1) I've never made a cold call.
2) I've never run an advertisement.
3) I've never "pitched" the media.

I know. Doesn't seem normal, does it?

Well, that's just the way I do business.

Because any day of the week, I'd rather: concentrate my marketing efforts on creating a sense of attraction, a sense of gravity; that magnetizes customers, prospects and fans toward my company through a process of delivering value in the vehicle known as my brand...

...than run some crappy ad. Or interrupt someone's day with an annoying cold call. Or send out a direct mail piece. Or...

You get the point: interruption.

Therefore, if interruption is the enemy of successful marketing, what's the ally?

My theory: interaction.

Look. I've been wearing a nametag 24-7 for just over 6 years now. And if there's one thing I've learned from tens of thousands of encounters - with new people I otherwise never would have met – it's this: interruption sucks, interaction rocks.

Now, what exactly do I mean by interaction? I'm talking about direct contact with your customers and prospects. Building community. Making friends. Creating and keeping fans. Hanging out. Delivering value. Developing relationships.

Specifically, stuff like...

Posting on your blog. Commenting on somebody else's blog. Publishing articles in your community's newspaper. Giving speeches at Chamber meetings. Lunches with friends. Lunches with customers. Lunches with potential customers. Publishing an ezine. Doing an audio podcast. Chat rooms. Bulletin boards. Speaking at trade shows. Attending networking functions. Doing a video podcast. Posting your pictures on Flickr. Instant messaging. Widgets. RSS feeds. MySpace. MyYearbook. Tagworld. Digg. Delicious. Squidoo. LinkdIn. Flickr. Wikipedia. Friendster. Facebook. LiveJournal. Match.com. Online discussion boards. Facilitating word of mouth. Throwing an open house or party at your office. Doing an interview on the radio. Going on a talk show. Talking to strangers!

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They're fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and participating with cool stuff, people and ideas that make them feel comfortable and respected.

So, I said it once and I'll say it again: interruption sucks, interaction rocks.

LET ME ASK YA THIS…
Is your marketing interrupting or interacting?

LET ME SUGGEST THIS…
Email me a list of 10 possible interaction marketing channels. I'll post them on my blog!

© 2006 All Rights Reserved.


Scott Ginsberg, aka "The Nametag Guy," is the author of three books and a professional speaker who helps people maximize approachability, become unforgettable and make a name for themselves. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or email scott@hellomynameisscott.com

Monday, December 1, 2008

Make Rich And Powerful Friends

Writen by Anandrahi JS

1. They influence your luck

It has been wisely said that a man is known by the company he keeps. By observing the friendly circle of a person we can tell about his character and traits. If you move with the drunkards you will get their habits and start drinking. If you move with the poets you will soon develop a way of thinking like theirs. And if you move with the rich and powerful you will soon learn from them the art of becoming rich and powerful. Rich or powerful people are the parts of the same coin. If a person has a lot of wealth he is also powerful. And a person who has political power mostly has a lot of cash. In the company of such persons you get more opportunities in life and you will be more lucky.

2. They bring business for you

The person who moves with the rich and the powerful can never remain poor. New opportunities always enter his life. By associating with them he associates with new and lucky breaks. One of my students Ranjan Kumar was running his own manufacturing plant having an annual turnover of more than rupees twenty five lakh. A few years ago he was in deep financial trouble - with a bank loan of rupees seventeen lakh and workshop without much work. He had struck friendship with a person whose father was chief engineer in a famous car manufacturing company in Gurgaon. Soon he got a good manufacturing order from that big car manufacturing company. It established his business and soon he became financially very sound. Czar of Indian business Dhirubhai Ambani was famous for his good political links which helped him rise in business very fast. In 1995 my cousin Saravpreet wanted to start his own business in London. He didn't have to borrow money from banks or financial institutions on interest. Moreover it was difficult for him as he neither paid income tax nor had any property. But during his two years of stay in London he had cultivated a large circle of influential friends. He collected about one lakh pounds just in fifteen days from his friends and started a construction company. And due to great links he never faced any dearth of business.

3. Social forces never crush you

For a common man it is not easy to make good progress in life even if he has talent and works day and night. Various social forces (most of the times negative) are ready to crush him at every turn. He has to pay several taxes, give rent, grease the palms of many greedy officials or inspectors of various departments, fill the belly of some criminals or mafia (if entangled), spend money to follow the norms of the society, fulfil the demands of several kith and kin. Many disheartened businessmen have to close their business, many lovers have to abandon their sweethearts, many young persons have to change the course of their career just to avoid clash with the various social forces. Many persons ruin their future under the crushing waves of these forces. But a person with rich and powerful friends can easily overcome these forces and moves confidently in the society.

4. They boost your self image and confidence

Rich and powerful persons have much stronger self-image and more confidence comparing to other men or women of the society. Their pockets are fat and they can influence events. By mixing with them you become the same improving your self-image and gaining in confidence. You are self-assured that people are there to take care of you in hour of trouble. Your personality improves to great extent. Your walk becomes the walk of a winner.

5. How to make such friends

Many readers may be having a desire to make rich and powerful friends in the society but they don't know how to proceed successfully. It is easy. Take the following steps and you will never lack satisfactory circle of influential friends.

a) Maintain A list of contacts

Your first need is to maintain a list of contacts and potential friends. You have to revise this list every three months. Delete contacts which are no longer necessary. Add new persons to your contacts list regularly. Don't forget to update addresses and phone numbers.

b) Send them greetings and gifts

Everybody wants to get greetings and gifts. Most of the people use this easy method to maintain friendship and relationship in their life.

c) Invite them in your functions

Holding functions at regular intervals is a good strategy to make progress in life. It is the best method to maintain your social contacts and renew them. Carefully make the final list of the invitees. Continue adding new persons in your contact list. Never call all and Sundry to waste time and money. Mainly those persons should be invited who can boost your self-image and career.

d) Ask their help in time of need

Friends are not made to keep in the showcase of your life. Friends are their to exchange views, discuss on various things, help to solve problems and make life a beautiful journey. Whenever you think you need the help of your friend you must ask without hesitation.

e) Change your life style

If you want to make progress you need to be somewhat showy. It will be very helpful in establishing the relationship with the persons you need. Wear good dresses, drive a nice car, keep an attractive mobile.

f) Befriend their secretaries

Secretaries of the big people help a lot to start a relationship with them. And it is very easy to befriend them. Give them gifts, send greetings, take them to good restaurants for lunch or dinner. A secretary can easily open the door of good relationship with the VIP.

Anandrahi
CEO: News of India Network
Director: LSE-India (for Communication
Skills and Personality Development)

Trained thousands of persons to get great jobs, improve personality and achieve goals in business.

Best-selling Books written by Anandrahi: 1. Think Your Way to Wealth and Power
2. Fire of Success in Your Mind
3. Speak English and Influence People (To get an ebook write an email).

emails:
anandrahi@newsofindia.net
anandrahi@yahoo.co.in