Tapping Into Your Networking Skills

Writen by Linda Castillo

In the Chinese culture, the art of networking is referred to as "Guanxi". Building relationships among various parties to cooperate and support one another is an essential and critical component to succeeding in business in China. Networking can open many opportunities no matter where you do business. In fact, many U.S. universities are offering courses on networking because they recognize the importance of networking in business. Introducing yourself to a room of strangers can be daunting undertaking to a majority of people, including myself. Before every work conference or after work dinner with the clients, I feel a sense of anxiety come over me. I squirm at the thought of being stuck next a stranger that I have completely nothing in common with. Instead of cringing at the thought of your next work gathering, take notes on the following tips to master the art of networking.

Identify your network: Your network includes all the people you know including friends, family, neighbors, employers/coworkers, former classmates, and members of associations and volunteer groups. To get the hang of networking try to start with people you already know. Also, to expand your network circle, you can research and attend meetings of local organizations and volunteer groups that interest you.

Plan of Action: When attending an event try to plan out who you want to meet. For example when attending an organization meeting for the first time, try introducing yourself to the membership chair or guest speaker. From that point, you may want to request introductions to the people they recommend you meet.

Elevator Speech: Prepare an "elevator speech", which is a thirty-second pitch about what you do and depending on your audience, how you can benefit clients and potential employers. At the end of your introduction, people should walk away knowing what you do, where you work, and what makes you different from others in the same field.

Graceful Exit: Networking is meeting the right people and ensuring that you are able to work the entire room. If you find that a conversation is at a lull, find a way to leave the person by getting something to drink, saying hi to a colleague, or going to the restroom.

Smooth Conversations: Having a good conversation includes not only talking but also listening. Look at the time talking with the new contact as an opportunity to exchange thoughts and ideas. Also, always ask open-ended questions to learn the most about the person and keep the conversation going. If you are struggling to find conversation starters, Gaylene Pringle, author of Tips, Techniques & Strategies on Referrals, recommends the following networking questions:
• What do you do?
• How long have you done it?
• What do you enjoy most about what you do?
• How did you get into this field?
• What do you find most challenging about your line of work?
• How long have you been a member of this organization?

Vital Information: Exchanging business cards is a vital way to remember everyone you meet at an event. Business cards provide contact information and offer you a place to jot notes on the back of the card that will help you remember the person.

Mutual Benefits: Don't just think about what you can get from your contact but think about how you can help each other. When networking, you not only meet new people, but you act as a liaison to refer and bring people together.

Be Yourself: Be genuine and authentic because everyone can see through a phony. Remember the key to networking is to build trust, relationships, and exchange ideas, leads, and suggestions with your contacts.

Susan RoAne, author of Create Your Own Luck, recommends the Ten Commandments of Connecting:
1. Acknowledge the gifts from others, leads, presents, ideas, information, support. Send handwritten thank you notes. WE all want recognition and to be appreciated.
2. Remember, you don't always need a reason to stay in touch.
3. Be generous… share ideas, thoughts, support, time and laugher with others.
4. Be involved… be seen on the scene.
5. Pick up a tab and treat someone to their lunch or latte!
6. Observe the etiquette of unwritten rules for networking (The Secrets of Savvy Networking, Warner Books).
7. "Good mouth" others pass on praise you have heard.
8. Keep your sources in the loop; let them get the news from you!
9. Follow up, follow up, and follow up in a Timely and Appropriately Persistent (TAP) manner.
10. Have fun! Life is too short and too long to do otherwise.

With these tips you will be prepared to network and work the room at the next big event. And remember, Barry Zweibel, wrote that you should not think of everyone in the room as strangers, but think of the strangers as "a friend waiting to meet your for the very first time." Happy networking!!!

Copyright 2005 Modern Latina, Inc.

Linda Castillo is the founder of http://www.ModernLatina.com, a monthly online publication featuring content that is relevant to today's Latina woman 18-45 years old residing in the United States.

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Thank Goodness For Mlm

Writen by Geoff Barraclough

MLM – Multi-Layered Marketing Network Marketing, Pyramid Marketing - call it what you will.

A great many people think of it as a scam, a less than ethical way to sell a product. In fact, in many cases there is hardly a product at all involved and you are simply selling opportunities for people to take money off other people (this is when it borders on being illegal). Whatever you think of MLM though (Pro - if you have made any money from them – definitely Con - if you feel that you have been 'scammed' by one – neutral - I guess, if you don't know what I'm talking about!) they are here to stay and I for one am glad of it.

I am a fan – a BIG fan of Networking and whatever your past experiences (good or bad) you should be too if you are involved in any type of Internet business…

It does not matter if your business has nothing to do with MLM – you don't like the concept, you may think too many people end up as 'victims' and only the people at the top make any real money.

It doesn't matter if you think you have been 'scammed' yourself – or you know someone who feels they have.

It doesn't matter if you are sick of seeing so many MLM schemes every time you surf the Internet (each promising more and more easy riches).

It doesn't matter if you (like me) hate all the HYPE and the Webpage Headers showing mansions and sports cars and $100.00 bills – and all the outrageous promises of untold wealth without effort?

And it doesn't matter if you have tried many times in different MLM programs and have yet to make your fortune (keep at it – you may one day!) – But whatever, as you spend your money trying you are helping ALL of us!...All of us who are involved in the GIANT Club of Internet business.

If you have an Online business - ANY online business…you are simply a part of this HUGE 'Club'…! And as members of this massive 'club' we should all be helping each other, to all our benefits. Whatever your opinion of MLM, Networking schemes and Pyramid programs is, keep it to yourself – for your own benefit! In fact, regardless of what you think – you should be embracing and extolling the virtues of MLM.

I have often seen ill-informed advertising bemoaning the fact that many MLM schemes leave too many 'victims' behind (poor suckers who believed in the hype and bought into high cost MLM programs, got out of their depth and just gave up!) But should we feel sorry for these so-called victims? – No way....!

Ok - we may feel a little sympathy because they initially lost some money – But (unless they are Total losers who simply give in at the first problem they encounter) they are NOT 'victims' they have, in the long-term, gained! Gained from experience and acquired knowledge (which ALWAYS costs money) and they will know what to expect the next time and act and plan accordingly (and in future ignore the Hype). And while they are learning and paying for knowledge, they are putting more money into the 'Internet Club.' Which benefits EVERYBODY…

If you sell Knitting patterns, or Granny's recipes, or Bonsai tree fertilizer, or information how to stop your dog from chewing your slippers you should still praise MLM… Why?

Because, unless you are only selling to your friends and family, you will be advertising and promoting your business and, whether you use hype or not, you will surely be seeing and learning from the professional MLM marketing people.

By far the BIGGEST advantage of MLM though, for all of us, is of course it recruits more and more people into our 'Internet Club' – people who buy in and pay monthly membership fees…which of course go to other people – who then have more money than they used to have, and who then have some spending power, and who then can afford to buy YOUR products!

When you break it down to its simplest form MLM is just a way of wealth sharing. The product whatever it is - is totally secondary to money creation. And then this money is spread about to other businesses. And as long as the MLM people keep thinking up new schemes and programs and systems, and keep thinking up new advertising techniques (even if they use hype), and they keep on recruiting new people to our 'Internet Club' – who bring more money into it – We can ALL look forward to a prosperous future in our Online businesses whatever we sell.

So avoid being self-centred and using any negative aspects of MLM you can conjure up to promote your own product - because really you are only doing yourself a disservice in the long-term anyway…. Actually, if you do want to be selfish to get your sales, you should be encouraging more people to join MLM programs – not warning against them. If you want to target the 'victims' of MLM to try your 'superior' services, then surely the more 'victims' there are the better it is for you anyway?

As we have seen though, there really aren't any 'victims' in MLM (unless they are self-made 'victims') – yes, some people inevitably will loose money and some will give up disillusioned, but joining MLM programs and falling for all the hype and excitement is just part of the learning curve of Online business and IF you are prepared to learn - your failure in MLM should be analysed and you should learn from it – you are much more likely to end up successful in the future. In fact, I BET a great many people who did 'fail' initially in an MLM program went on to become very successful Internet entrepreneurs. Heck, I am one of them!

So – let's hear it for Networking! And to all the vocal knockers and critics of MLM systems I say - concentrate on your own products (if they're so good?) rather than disservice EVERYONE else with 'holier than thou' criticisms of other's businesses.

Geoff Barraclough Author of 'A Hype-less Guide To Online Marketing' and devotee of 'GentleFire' Marketing. http://teamsuccessonline.homestead.com/SuccessAssuredTS.html

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Planning A Networking Event Tips Getting The Most Bang From A Networking Event Part 1

Writen by Sharon B Williams

Ever thought about hosting your own networking event and promoting your business at the same time? Ah ha, what a wonderful idea – you could invite non-competing business associates, other entrepreneurs, etc., and tell them to bring a friend.

I'm an introvert. Is it really that simple? It could be, but if you are too bashful to take the lead, ask an outgoing, non-competing business acquaintance to joint sponsor the event. Share the work and share the reward.

Action Items:

Preliminary Planning

*Set a date.

*Select and reserve a facility. It could be a local restaurant, club, meeting room, library, community room, etc.

*Ensure the area has adequate parking.

* Develop a preliminary guest list. Tell your guests to bring a friend.

* Determine your budget based on estimated costs of food, mailings (if applicable), etc.

* Determine if the event will be "free" or if you will charge a "minimal" fee to cover expenses.

* Finalize menu.

* Decide if you will have a speaker, or allow brief presentations by participants. Naturally, plan to take a few moments to introduce yourself and your business.

* Make a site visit and meet with your sales representative about room setup, A/V needs, etc. (if applicable).

* Plan a "datesaver" letter, postcard or appropriate email communiqué.

* Invite your guests.

1 Week Before the Event

* Print appropriate quantities of your company materials. Remember, the purpose is to promote your business.

* Stuff registration packets (if any).

* Print name tags and double-check spelling of all names.

* Notify caterer of counts and if they are significantly lower or higher than initially expected (if applicable).

Event Day

* Arrive early, making sure all arrangements are in place and station yourself at the front door.

* Meet and greet your guests.

* Provide a sign-in sheet or method to capture contact information, i.e., prize drawings, raffle, etc. Don't forget to request that all-important email address, so you can have an inexpensive means to communicate later.

* Relax and smile.

* Never tell "war stories" to your guests or intimate that things might be less than perfect. Chances are no one but you will notice any mistakes.

* Mingle and enjoy the event.

After the Event

* Close the books -- pay all bills.

* Send thank-you notes to all the attendees. Great time to implement a "Keep Clients Program".

* Compile and review evaluation results, if applicable.

This event is your opportunity to make new business acquaintances and influence people. Now that it's all planned, enjoy the networking and meet your ideal client.

Part 2 of Getting the Most Bang from a Networking Event describes how to network with your ideal client and become her "go to person" resource.

Sharon Williams is president and CEO of The 24 Hour Secretary, an administrative, secretarial, marketing and internet-based business support services firm open 24/7. Sharon helps busy and often overwhelmed executives and entrepreneurs, achieve their goals by giving the gift of time. Learn about the "Keep Clients Program" by visiting http://www.the24hoursecretary.com/keep-clients.htm Subscribe to her ezine Smart Business = Success, stocked with tips for busy professionals and visit her blog for up-to-date marketing strategies and other business tips, located at http://www.the24hoursecretary.com

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Build Your Social Network For Business

Writen by Allen Taylor

In a word, social networking is a means of developing relationships with potential business partners and customers. It can take place in a number of ways and is still in the infancy stage of its life span.

PC Magazine defines social networking as "A web site that provides a virtual community for people interested in a subject. It provides a way for members to communicate by voice, chat, instant message, videoconference and blogs."

The key to social networking is in the building relationships with people with similar interests. All kinds of examples abound and the Internet is rife with sites that target a specific community of interests or allow people to build their own.

Myspace.com is by no means the first social networking site. It has been preceded by many dating sites, business sites, and other interest-targeted web sites. It is, however, one of the most popular web sites on the Internet, enjoying a higher ranking even that Google.

Ryze is another popular site for social networking but geared toward businesses. Other business-minded social networking sites include Ecademy and LinkIn. Mediabistro is an example of an industry specific social networking site, focusing on the needs of freelance writers.

But should you join one of these communities and, if so, which one is right for you?

I'm not going to create a glossy picture. Instead, I'm going to say you should be realistic in your expectations. You can get business through social networkinig and it can be an effective marketing medium, but don't expect your inbox to be flooded with orders overnight. Furthermore, how you approach marketing through social networking is totally different than how you do it through other media.

The number of networking communities are numerous, more than one man can count. They vary in features and amenities as well as focus. Some are simply for building social networks as in MySpace and Facebook, while others are better suited to building business networks. Some can be used for both and many successful marketers do use them for both. Again, how you approach networking through this medium is different than through other media.

You don't want to blatantly advertise your product or service. That turns people off. You do want to build an exhaustive profile of yourself and your business, however. Here a few tips to how you can do that.

* First, be focused. Don't talk about your dog or your goldfish named Sam. Write a profile that mentions who you are, the name of your business, what your specialty is, and who your target is. Hit it hard and quick, be specific and don't dally.

* Next, include a photo. People like to know who they are doing business with.

* Link back to your business web site. If you have more than one, link to them all. You can also link to your blog and, by all means, include your e-mail address. If you don't do this, what is the point? You're networking for your business; link back to your web sites.

* Invite people to visit your profile page. On MySpace you can visit other people's MySpace page and invite them to be your friend. Do this but don't just invite anyone. Invite people you think you might like to do business with. Then go an comment on their pages and send them a nice, short, friendly e-mail thanking them for helping you build your network.

* MySpace also allows you to send bulletin board messages to everyone in your network of friends. Do it, but not often. Some people go overboard with this and spam the board. That's annoying. Don't do it. But every now and then send an invitation to try your ezine, or purchase a product. Promote yourself in a friendly, non-pushy way.

* Every networking site is different. Take some time to learn the features of the site you are using. Get comfortable with those features and use them to build your network.

If you use the social networking sites correctly, people will want to do business with you. Don't be pushy, be friendly. And let people know what you can do for them. But most of all, have fun.

Allen Taylor is an award-winning journalist, freelance writer and copywriter. He specializes in low-cost marketing for small businesses. For more information about how to make your business shine visit http://www.taylor-and-associates.com. Be sure to sign up for The Top Branch, a weekly newsletter sharing low-cost marketing tips for small business. Taylor and Associates is your local small business consultants, providing creative, personalized solutions.

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Networking Five Myths And Realities

Writen by George Torok

Networking has gotten a bad name. Ever visit one of those networking events? You're told, "Arrive with a pocketful of business cards and don't leave until they're all gone."

Do you get so desperate to escape that you stuff the free gift box with a fistful of your cards and take off?

Myth #1: You must give your card to everyone in the room.

If people aren't interested they won't keep your card, let alone call you.

Reality: It is more important to get business cards than to hand yours out.

After you identify a prospect, ask for their card. Mark the ones that are important to you. When you have their card you control the contact. Add the names and contact information to your database and follow up.

Myth #2: Networking is selling.

The term network marketing confuses people. It is meant to. Network marketing, also known as MLM, or Multi-Level Marketing, generates sales through a vast layered network of product representatives. Each of these representatives is given incentive to recruit still more committed reps. MLM sales pitches can come across as vague and evasive.

Reality: Networking is marketing.

When you network you are building a network – hence the term – of people who know about you and your product. They might buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.

Myth # 3: Networking is telling your story

Watch out for Power Networkers who, full of bluster, talk at you. They condescend and announce, in effect, "You must be stupid not to buy my product. If you order now, you'll get the network special discount."

Reality: Networking is communicating.

Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correct proportion. Get your message into a 30-second format. Open with a question, appeal to your listeners' self-interest, and end with a call to action. Whey you talk, observe their interest level. When their eyes glaze over, it's time to move along. Thank them and walk away. But if they show interest, ask them questions. "Do you see a way that this service might help you or someone you know?" Ask about their business, their most nagging problem, their greatest achievement, their next challenge, their best advice, or their newest idea. Listen to the answers. You will learn more by listening.

Myth # 4: Networking ends when you walk out the door.

Don't make the mistake of breathing a sigh of relief as you walk out the door of the networking event and think, "Well that's my networking done for another month."

Reality: Networking is about building and maintaining relationships. Record the names in your database. When you walk out that door you begin the next stage of networking. Follow up with a phone call, an e-mail message, regular mail, or a meeting over coffee or lunch. Maintain your contacts.

Myth # 5: Send them information only about your products.

If all you do is mail brochures, then all you are doing is advertising. It's okay to advertise, and a mailing is good; but a mailing list is not a network. If you want to build a relationship, you must send something that is of value to them.

Reality: A network is built by providing something of value.

The fuel that keeps your network alive is helpfulness. How do you help people? If you listen, you will discover their interests. Send them an article that might interest them, recommend a book, compliment them when they do something wonderful – or better still, give them a hot lead. It's okay to send them your brochure, but do more than that. Most importantly, do things without expecting tit-for-tat. If you nurture your network and help others, eventually you will reap your rewards.

Remember the Bamboo

Networking is like planting bamboo. You seldom see immediate benefits. When you plant and cultivate bamboo, you do a lot of work over the first seven years, but see little growth. Bamboo only grows about 12 inches – in seven years! Then after the seventh year they shoot up to be six feet tall.

Imagine if bamboo farmers gave up in the seventh year – or before. Imagine if you cultivate your network and give up too soon. Networking is about systematically and patiently cultivating relationships to grow; it takes time.

©George Torok is co-author of the bestseller, "Secrets of Power Marketing: Promote Brand You". He is author of the practical ebook, "Your Guide to Networking Success". To order your copy of this networking guide or to learn more, visit http://www.NetworkingExposed.com To receive your free copy of "50 Power Marketing Ideas" visit http://www.PowerMarketing.ca

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When It Comes To Networking Comfort Is Not A Requirement

Writen by Marlene Chism

I attended my first national convention in 1999 and didn't have a clue as to what I was doing. I was going on the advice, "If you want to be a national speaker, you have to network nationally." That made sense, so I decided to attend the AWC (Association for Women in Communication) national convention in Fort Lauderdale Florida. Once I got there, I didn't know what to do. I couldn't just walk up to people and say, "Hey, do you need a motivational speaker or a workshop?"

I didn't have the networking skills one needs to begin the relationship building process. I also lacked the social skills to connect with people. For example, instead of focusing on others and learning about their profession, I compared myself with others, and sure enough, every time I sat down at a general session, I had to converse with a Clarion winner or the president of a company, which did little to raise my confidence level.

I learned a lot from that experience: Keep your focus on others instead of on yourself. To create enjoyable conversations, research before attending a meeting whether it is a local or national event. Ask questions to uncover important information. Most of all, remember that relationship building takes time and you might not see instant results as far as increased sales or new business. You might not even recognize the opportunities in front of you when you first get started.

Realize that if you have been out of the loop, you might be uncomfortable or make several mistakes.

I admit that I was uncomfortable at my first national conference, but I kept repeating a mantra "comfort isn't a requirement for me." In fact, on the night of the Clarion Awards Banquet I was seated by two Clarion winners, one from Atlanta Georgia and the other from Washington DC. I remember feeling inadequate because I didn't live in a big metropolitan area, and I was just starting my professional career. At one point the woman from Atlanta complimented me on my dress and asked, "So, are you having a good time?" To which I replied, "No, actually I'm quite miserable, but fortunately for me, comfort is not a requirement." (Both women looked at me like I was from outer space!) Even though it was embarrassing at the time, it has become one of my favorite stories when I perform a keynote or workshop about networking. Even though I realized my faux pas, I forged on and made the best of the situation.

Why do people stumble when they hear the word "networking?" Many people think of networking as exchanging lots of business cards, going to a social function, or getting leads. But networking is building relationships and relationship building means you develop common interests, build trust, communicate on a regular basis and find mutual ways to help each other. In other words, you become a resource to others.

At that national convention many years ago, I became friends with several people that I still stay in touch with by e-mail and phone. Out of that one event (where I didn't have a clue,) came a speaking opportunity at a national convention, a working relationship with a PR professional and an article in Fitness magazine and several interviews on radio and magazines, but it didn't happen over night. The more relationships we build the more fun business is and you can start the process in your local club.

If you are a seasoned member of a civic or business club, become aware of new members in your club and invite them to sit with you. Make it a habit to call those who have recently joined and make them feel welcome. Use your club as a "vehicle" to invite that prospect that you have been trying to do business with. Be mindful of what it was like when you were just starting, moving from another state or feeling a bit overwhelmed, and consciously look for those who have transferred from another city. Give potential members a call and tell them about what your organization has meant to you.

If you are a new to networking and you are frustrated, just remember that relationship building is long term. There is no way you can predict all the wonderful things in store for you three or five years from now. Just do the work and trust the process, and remember that comfort is not a requirement!

Marlene Chism M.A. is a relationship development expert and a professional speaker. Marlene works with individuals that want to increase their personal productivity and go to the next level. To inquire about having Marlene speak contact her at 1.888.434.9085. To sign up for networking tips go to the web at http://www.stopyourdrama.com and sign up for ICARE tips.

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Are You Content With Ryze Leverage That Gold Membership Amp Make The Most Of Your Online Networking

Writen by Dina M. Giolitto

So you joined Ryze thinking that there would be opportunities knocking around every corner? And yet every time you unleash your best sales pitch, someone slaps you in the mouth. Wasn't this supposed to be for business networking? Instead, everyone's just milling around and you're having no luck.

The problem is, you're trying to fit a square peg into a round hole.

First, Ryze is a horse of another color. Think about this - what if everyone just ran around Ryze posting spam ads? Would you have a reason to choose one of the five bazillion coffee distributors over the next? No. So it's clear that the straight-sell does NOT work on Ryze.

Second, you need to discipline yourself if you want to make solid Ryze contacts. Don't let yourself get sucked into a conversation that's going in circles, or worse, escalating into an argument. ALWAYS remember why you're there: to share your knowledge and make your expertise known. You're there to meet marketers like yourself, who have integrity and a strong work ethic. Anyone who doesn't fall into that category gets a polite nod and privately dismissed as not worth your time.

Okay, now we know the two major points about Ryze. So here's the plan. If you feel confident leading people, create your own network. Get it going, throw your whole self into it, let a few months go by. And if you do a really good job of balancing web marketing lessons with fun, social interactions with selling, and keeping your network mostly clear of pettiness while fostering motivation and inspiration...

The time has come for a group project. Leverage the power in numbers. If you have a network of buddies that seems like it's growing stagnant, turn over a new leaf. Put the your group to work for everyone's business. Dream up a new marketing invention that every single person there can contribute to, feel good about what they added, and use to their advantage, advertising their business to millions.

What types of projects can a group of Ryze Networkers do together?

1. Write an e-guide on any major topic. Try Article Marketing, Blogging for Business, Affiliate Programs, Web Design, Networking... the list is neverending. How to go about it? Simply start with a few posts. The network moderator can encourage members to ask and respond to questions that will initiate productive discussion. Over the course of three months, those conversation starters will have resulted in some mighty powerful info that any new marketer would salivate for! Collect it all for output and you have your instant Group Marketer E-Book.

2. Give back to the global community. A friend of mine, Lori Davis, did a noble thing after Hurrican Katrina devastated New Orleans. She created a new online network where folks who wanted to contribute, vent, share news, grieve, pray etc. could converge and take action together. You can do this for any cause, provided all network members are willing and able to pitch in.

3. Invent a new Web Holiday and Showcase Your Talents on the Website. I'm actually doing this now. After creating an e-book with my Ryze Network that was wildly successful in gaining me and my members better page rank and more exposure, I decided to buy the domain for WebContentAwarenessDay.com. A group of us are working now to create the site's content and layout as well as advertise with articles and press releases that contain incentives for the new marketer to visit, get to know us and buy our product!

Again, there is incredible power in numbers and incredible value in networking. Start looking at networking in a new light. Be proactive about who you keep your time with and what comes of your discussions. Web forums are NOT just for meeting people. They are a gargantuan content machine that just keeps churning and churning. Make the most of this wonderful free opportunity and start seeing results in your marketing!

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

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How To Use Reverse Gossip To Get Someone To Like You More

Writen by Tristan Loo

Ordinarily we think of gossip and rumor-spreading as a negative network of lies and false assumptions that destroys reputations and ruins careers, but did you know that you can use gossip to your advantage when trying to create rapport and build trust with someone? Yes, its true. Use that very same negative network to make yourself appear more likable to another person.

The Underlying Psychological Mechanisms Involved

The American Psychologist Abraham Maslow came up with a 5-layered system of human needs that motivates people in life. One of those layers of need is the need for self-esteem and the sense of belonging. As human beings, we not only need to feel good about ourselves, but we also require confirmation and feedback from others on how they perceive us. Negative feedback poses a risk to our own self-esteem and therefore it creates conflict because we strive to protect our self-esteem. Positive feedback, in the form of compliments or respect, boosts our level of self-esteem and we tend to gravitate towards that positive feedback.

So All I Have To Do Is Start Complimenting People I Like?

Well…Only if you want to come off looking fake or like the drunk guy at the bar. Understand that while people like to hear good things about themselves, they are also highly suspicious about any compliments that you might give them. When we get complimented by someone who has not yet entered our circle of trust, we perceive it as a polite gesture or a red flag that they want something from us. We hold back accepting that the compliment is genuine until all avenues have been exhausted. Repeated compliments further raise the red flag in the person's mind and act against our objectives to create rapport because it pushes them farther away. Some people are very good actors and can make themselves come off looking completely genuine when they give compliments and disarm their counterpart, but this is something that most people do not possess.

So What Can I Do?

The same network of gossipers that are used to destroy reputations can also be used to increase your rapport with someone. You see, when someone hears a compliment from you, they don't often believe it as being genuine because they discount it as mere politeness, or that you are trying to manipulate them somehow. When they hear from a third party that you respect or admire them, they perceive it as being true because it is being told by a neutral party and it creates instant fondness for you because now they perceive you as someone who can meet or increase their level of self-esteem. I liken this to self-promotion versus testimonials. Anyone can go out and bolster about themselves and a few people might believe it, but most don't. Testimonials from satisfied clients are a powerful marketing tool because people perceive that the business or individual is trustworthy and delivers a good service or product. The same holds true with marketing yourself to another person. Tell a third-party that you respect or admire the person that you like and it will create a positive image for yourself.

Tristan Loo is a conflict management expert, certified mediator, negotiator, and founder of Alternative Conflict Resolution Services in San Diego, California. He's the author of Street Negotiation--How To Resolve Any Conflict Anytime. Tristan is a former police officer and champion martial arts fighter and incorportates those principles into his teaching of conflict management. Visit his website at http://www.acrsonline.com or e-mail him directly at tristan@acrsonline.com

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Casual Selling Through Sensitive Networking

Writen by Kenneth Rellum

I'm a member of 3 different networking communities. The rules of engagement are pretty much the same for all 3 of them. No spamming etc. Still each community managed to develop distinct behavioural patterns that influence the rate of success of it's members. Let me try to explain:

Community 1

consists, as one member put it, mostly out of sellers shouting in the market place. They seem to have no genuine interest for meaningful discussions. Forums are used as plain sales outlets for products and services. The result is that nobody hardly sells anything.

- forum owner post: Hi friends, Look what I found. It's great! I had to tell you about it.

- friend reply: Sorry Fred, too much on my sleeve right now. But try this. It's even better (copied sales letter, a mile long).

Community 2

has very strict rules. Offers can either be made through the classifieds section or in 1 on 1 contacts between confirmed "friends". Member networks allow only 1 day per week for commercial activities. Messages are system checked for spamming. Big Brother is watching!

System warning: You are sending the same message to different members. It looks like you are spamming! A copy of this warning has been sent to the network moderator.

(Honest to God, I was only sending a confirmation note to people who requested to network with me).

Community 3

I recently joined after I was invited by a good friend. It was like walking into a room full of successful business people. No MLM allowed! All eyes were on me. Was this the right place to be? Hello, Come in! How are you? Leaders rushed in to greet me. They immediately offered help and guidance to find my way through the system with it's different international business clubs.

Leader: Remember, here we don't sell. We network. Give to get! Get to know people first and they will show an interest in your business. Get it? By the way, how will you contribute to the network and what do you expect to get from it?

(that was 2 weeks ago. I did not dare putting up even 1 ad yet!).

Conclusion:

Networking communities differ distinctly from each other in their behavioural patterns. In some communities members literally throw bananas at each other trying to make a sale. Others conduct a more civilized and sensitive approach to business.

Get to know people better. Show a genuine interest in who they are and what they do and you will be treated in the same way. Success (sales orders) will come naturally; Casual selling through sensitive networking.

Kenneth Rellum

Kenneth Rellum is the publisher/editor of the informative HomeproXchange Newsletter. A Web Site / weekly Newsletter featuring Freelance Jobs, Work-from-home Opportunities and Resources. http://homebizproms.com/mycustompage0018.htm

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Networking Groups That Get You Business

Writen by Bette Daoust, Ph.D.

As a consultant and entrepreneur, I have joined associations, leads groups, Chambers of Commerce, and even a few non-profits. All of those organizations are ideal for networking and obtaining great business. However, each of these venues will not guarantee you leads, especially hot leads.

Chambers will refer business when asked but will not actively chase those leads on your behalf. You have to look after that for yourself. You are still responsible for finding the list of prospects to call, making those phone calls and finding the right script to use to gain attention. You may even send out mailers, emails, and invitations. It all seems like a lot of work just to get one client. The truth of the matter is that it IS a lot of work and effort. Sometimes the rewards a phenomenal and sometimes they are lukewarm.

What would you think if you found a group that would actively, that is, ACTIVELY seeks leads for each member of the group? I found such a group today that does such a thing. The fees are low ($90 for three months), buy your own meal, and an expectation to attend the meetings once every two weeks. Not bad! They have a service that uses a database, telemarketing component, and a give away program to keep in touch with the suspect (potential client).

Did you know that you can do this for your association, group, or Chamber? The person that has started these groups is willing to share the technology and methodology to anyone that wants to do their own. The one main thing is that groups are only 10 people each and their businesses must mesh for cross referrals. I particularly like the tracking of leads and the jobs everyone gets from the methods used.

Bette Daoust, Ph.D. is a member of the National Speakers Association (NSA) and speaks about business development issues for businesses of all sizes. She has spoken for non-profit organizations, associations and large enterprizes. Her companies include http://www.BlueprintBooks.com and http://www.BizMechanix.com.
She has developed a Credit Repair Kit http://www.CreditRepairForEveryone.com to help business and individuals get control of their financial life and make the best of their money.
Dr. Daoust helps businesses move towards their full potential by planning and executing business, marketing, and PR plans. You can contact Bette through any of her websites.

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The Abcs Of Networking

Writen by Paul McNeese

In the workplace - and when dealing with workplace matters - networking is a powerful tool. And the same is true in personal and social situations, where friends and family can provide you with a great support system, both as you make decisions about change in your life and as you carry them out. Most of us already have a network, but many of us don't know it, so we don't use it. All of us can have a network, but most of us don't do it, so we can't use it. My recommendation? Build a network of people who can assist you in reaching your goals – and USE IT!

On a plain piece of paper, jot down the letters "A", "B" and "C" with "A" at the top of the sheet, "B" about one-third of the way down the page, and "C at the two-thirds point. Then write some notes to yourself as you read. The most powerful tool to use with a network is to "A" -- ASK for help. (Write this down.) In fact, that's what a network is for, and everyone knows it. Even those who network to develop business or to get a promotion know that even these selfish motives are, in their way, requests for help. Conversely, there's a willingness to help...it's a two-way street.

As wise men have said so many times, "Knowledge is power." But, since none of us can have all the knowledge, no one of us can have all the power. However, the more we ask, the more we learn. The more we know, the more powerful we can be.

Of course, knowledge itself isn't power (that's only POTENTIAL power). How we use the knowledge makes the power KINETIC - puts it out there where it can command respect, earn us a raise or promotion, get us a job or some other recognition we really want.

Now for the "B" item. Often, change affects a whole group of people. In that situation, using your network means enlisting others who are being affected and sharing information. "B" is for Brainstorm – discuss ideas, opinions, strategies and tactical approaches among yourselves for the benefit of each and all of you. Perhaps you can use the space on your sheet to jot down some brainstorm ideas about who should be in your network, how to reach them, and so forth.

Finally, "C" - COMMUNICATE. TALK ABOUT YOUR IDEAS. There's no better way of honing them to razor-edged sharpness in your own mind. And talking about Idea number one may spark Idea number 2 - which may come from someone else - and that idea may be even better. Also, when you share, others will share as well, and you'll all feel supportive and supported.

Is this risky? It may feel that way, but that's not really accurate. Even your most cherished and secret idea isn't brand new. Most others don't want it or care about it, anyway...but they're often willing to help you realize it, so take the risk.

Look at your paper. Did you write down each of these key ideas? Now flesh out your outline, then get moving. Start your networking today. It's as easy as "A," "B," "C!"

Copyright 2002, 2005 Optimum Performance Associates/Paul McNeese.

Paul McNeese is CEO of Optimum Performance Associates, a consulting firm specializing in transitional and transformational change for individuals and institutions through publication. His publishing company, OPA Publishing, is an advocacy for self-publishing authors of informational, instructional, inspirational and insightful nonfiction.

Email: pmcneese@opapublishing.com
Websites: http://www.opapublishing.com and http://www.opapresents.com

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Personal Charisma Developing Four Components For Business

Writen by Lila Norden

Charisma. It's good for business. Some people have it naturally, but anyone can develop charisma. The value of your charisma in terms of a business asset has to do with how well you influence others by connecting with them.

Charisma as defined by Webster's Dictionary: "A personal magic of leadership arousing special popular loyalty or enthusiasm." Makes sense, doesn't it, that inspiring loyalty and enthusiasm in your clients and colleagues is good for business?

These components of charisma can be learned and improved:
1. Silent messages
2. Communication skills
3. Persuasiveness
4. Adaptability

1. Silent Messages: when someone meets you for the first time, most of their reception of you has to do with non-verbal aspects of you that include and go beyond mere body language.

There is also your energy level or your vibe, your body fitness, the tone of voice more than the actual words you say, etc. These transmit information about your level of caring. The person you're meeting gets an impression of whether and how you value them.

To increase your charisma (magnetic personality), be aware of your silent messages and practice and attitude of service. Treat others as important, and you will attract and empower your clients and colleagues.

2. Communications skills: while this component includes speaking, an equally important part of communication is listening - a fact which many people forget when they are "communicating."

To increase your charisma, practice the art of speaking succinctly and clearly. Since people would generally rather talk than listen, most of your business contacts will appreciate you for being direct and to the point.

Spend plenty of focused attention on developing your listening skills. Here are some behaviors to remember: make eye contact, smile, nod your head or make uh-huh sounds, lean toward rather than away. These seem like simple things, but if you look around you might notice that many people fail to do them.

Also, ask yourself, are you really listening, or just waiting for your turn to talk? When you really pay attention, you can learn valuable things about the person with whom you're dealing. So, if you're tempted to interrupt, take a deep breath. Always seek to understand the other person's point of view.

3. Persuasiveness. Surprisingly, this is best accomplished by shifting the focus to the other person. Explore the problems you could help them solve or the opportunities you could help them seize. Ask questions that allow the other person to come up with the answers.

To increase your charisma, keep this in mind regarding persuasiveness: you get what you want by helping others get what they want.

4. Adaptability. Appreciate diversity rather than merely tolerating that others don't always do or want things the same way you do. The more you can get into the flow of someone else's agenda (while remaining authentic), the more appeal you have to them.

To increase your charisma, forget the golden rule, "Treat others the way you would like to be treated." Instead, figure out how to treat them the way *they* would like to be treated.

Lila Norden is a business and financial consultant. Lila offers valuable information to help you make decisions about your business growth and financial development. Visit Lila's web site Fyne Business Additional articles by Lila are also at Yes Investing and F-Com Finances.

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What If More Small Businesses Were Good Networkers

Writen by Lance Winslow

What if everyone understood the value of networking? What if all small businesses could network in their communities? What if small business people were careful to get involved, join clubs and become active members in their chamber of commerce? What if all small businesses understood that often it is easier to network than to throw money at a problem? What if small business people realized that sponsoring a Little League Team in their towns made good sense for their businesses and expanded their customer base? What if small business failure rates were much lower that 5:1 and that most Small Business Loans were paid off and not in default? What if we took all the small business people and helped them understand the value of networking? What if no one had to lose their nest egg simply for chasing their American Dream of owning their own small business? What if folks who signed up at the local Chamber of Commerce went to more than the average of only two-meetings in two years? What if everyone in business became actively involved in all aspects of their community and used this involvement to recruit great employees and spent a little of their hard earned monies giving back and supporting the community that supported them? What if you did this in your small business, how much difference would it make to your success? Think on this.

Lance Winslow

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Building Great Business Relationships

Writen by Cynthia Morse

If you're in a business relationship with anyone – a client, vendor, or customer – how important is that relationship to you? Do you value the relationship? Do you want to nurture it?

A business relationship, like any relationship, is a two-way street. The expectations of both parties needs be clear and easily understandable. Applying the Golden Rule is also a good idea: "Do unto others as you would have them do unto you." That is a very powerful statement, and one I try to practice in my daily life, both in business and personal matters.

Good communication is key for any business relationship to grow and thrive. Even when conflicts surface (and they will), keeping the lines of communication open at all times is extremely important. Meet conflicts head-on, no matter how frightening they may seem at the time. The sooner the issues are out on the table and dealt with, the sooner you can get back on track and back to business-as-usual.

Another thing to keep in mind is letting people know you appreciate them. Thank you notes, cards and e-mails are always a good idea, and they never go out of style. People love to be appreciated. If you are receiving great business from someone, always be sure to let them know. You will feel better for it, and so will they.

Another great idea is to reach out and "touch" your clients and customers on a regular basis by sending them monthly newsletters. This is a wonderful way to keep in touch, both to let them know you are thinking about them, and to remind them about you as well.

Remember, you get out of a great relationship what you put into it. Value those you do business with. Nurture the relationships, so they are always growing and prospering. Keep this up and you will always have a garden full of healthy, happy business contacts.

© 2005 Cynthia Morse, Virtually At Your Service. All rights reserved.

You're welcome to reprint this story. If you do, please include this reference: Cynthia Morse CAP is a Virtual Assistant, and the owner of Virtually At Your Service, http://www.virtuallyatyourservice.biz. She offers remote administrative support to small business owners and other busy professionals from her home office, allowing them the time to focus on what they love and do best. Sign up at http://www.virtuallyatyourservice.biz to receive her e-zine "Virtual Service Connection" for monthly tips and resources benefiting small business owners.

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People Skill And The 4 Basic Types

Writen by Peter Murphy

Do you have the people skill needed to handle difficult people? Best selling author, Peter Urs Bender has come up with four basic personality types. Based on the fact that you really can't understand someone who's being difficult, until you can see the world through his or her eyes, here are the four basic types:

1. The Analytical person:

Give this person details, statistics and a stack of 'how-to' books. This person wants exact numbers and answers. Usually introverted; in a problem situation don't try and plead an emotional case - stick to the facts and provide plenty of data to back it up!

2. The Driver:

'My way or the highway' might be this person's motto. They want to know what saves time and the fastest way to get results. Not overly emotional, this personality type is extraverted. Greatest fear? Losing control.

3. The Amiable person:

The question they want answered is 'why?' This person doesn't like disagreements. An emotional type, the amiable person will give others support and attention. They enjoy building relationships and values the opinions of others. In a conflict situation the amiable person needs reassurance - and lots of it.

4. The Expressive:

The question they are likely to want answered is 'who?' A pat on the back is a good thing to this person and they love social events. Another extravert, this type fears being rejected. The expressive shows emotion easily and readily and loves to inspire others.

So to use your people skill to work with different personalities, you don't necessarily want to use the golden rule. You want to do to others what THEY would like done to them. The only way to really know what that would entail is to really listen to that person.

It may take some time to establish the personality trait that seems to fit the person you are dealing with the most. Nevertheless, it will be time well spent.

Probably the hardest part comes next. You will want to adopt their ways. Let's say you are the Amiable type and want to develop your people skills with a certain Driver individual. If you've taken the time to really understand that the driver needs to feel that he or she is getting the problem resolved their way, you'll have a better chance at reaching an agreement.

Keep in mind that this isn't a 'let people walk all over me' people skill set. This is more about a shift in our own personality patterns towards someone else's.

Peter Urs Bender wants us to remember that there are no difficult people, only different ones. He goes on to guarantee that his approach, albeit needing enough courage to change, always pays off.

Peter Murphy is a peak performance expert. He recently produced a very popular free report: 10 Simple Steps to Developing Communication Confidence. Apply now because it is available only at: how to communicate

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Business Networking Tip Number 239 Wear A Name Tag

Writen by Tino Buntic

A few years ago I attended a business networking function through my local chapter of BNI (Business Networking International). Upon entering the room there was a desk with tags that you can write your name on and wear. It wasn't mandatory and not everybody did it. But I did. I wrote my name, Tino Buntic, and my occupation, Home & Auto Insurance Broker. I wanted everybody I would meet to know who I was and what I did.

This name tag worked unexpected wonders. As I walked around and mingled I had people approach me. They would call me by name and say things like "Tino, you're an insurance broker? What a coincidence; my auto insurance policy is coming up for renewal and I was about to search for quotes. I want a better rate than what I'm paying now." I must have done at least ten quotes just for people that approached me that night. Not only that, I also was approached by a used car salesman that wanted to network with me because he needed a reliable insurance broker to refer his clients to. I ended up doing business with this gentleman for the following two years after that, until he moved to another state. During those two years he had referred dozens and dozens of clients to me. That one contact provided me with many closed sales that I otherwise would not have had.

I've attended a few business networking functions prior to this night but none were as successful. The reason being is that I had never bothered to wear a name tag. I had to approach people myself to start conversations and hand out business cards. It is easier to have people approach you than it is for you to approach others.

Wearing a name tag at business networking events works; it will allow you to gain more contacts and referrals. You should always wear one. Bring your own in case they do not provide them at the event. Not only that, you should also wear name tags at trade shows for the exact same reasons.

Tino Buntic created http://www.trade-pals.com, a different type of business networking website. It is a directory of business professionals, entrepreneurs, freelancers, and salespeople. It provides free B2B and B2C sales leads without cold calling.

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How Do You Design Business Cards

Writen by Jonathan Bowalsky

An Online Business Card Designer Puts You in Control

When designing your own business cards online, it's important to find the right mix of style and value. There are a lot of business card designer software programs on the market, and many do a good job. The problem is, the best ones are expensive, hard to use and don't let you see the finished product until you've already printed it off, which wastes both time and money.

Create Business Cards Online

When you create business cards online with a proprietary business card designer, you usually get to choose from a large variety of fonts, clip art, business card designs and paper types. Make sure you experiment with them. Take your time. Remember, people who see this card will continue to reference it.

Another advantage to using online business card designs is the ability to make changes in real time—before you waste time and money having them printed. This alone makes it worthwhile to find a site that makes designing your own business cards as easy as possible.

Because of their automated processes and large volume of customers, many online sites offer fantastic savings over traditional printers. Couple that with their usually fast turnaround, and you may never go back to a traditional printer for business cards again.

Jonathan Bowalsky handles news and information for Jontal Printing. For more information on business cards or custom postcards, visit http://www.jontalprinting.com.

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Online Business Networking How Personal Is Too Personal

Writen by Dina Giolitto

Online networking has opened up some fantastic business opportunities for solo entrepreneurs. You can open an account with one of the major online business networks such as Ryze, and get to know industrious and inspiring minds from all corners of the world.

Many of these networks offer the option to design your own web page, where visitors can surf on by and learn a little about who you are, what you do, and how your knowledge and experience might be of assistance to them. You can post pictures, logos, art, descriptive text... pretty much whatever you like. It's an amazing chance to build your brand, whether it's your company brand, organizational brand, or your personal brand.

But the question that springs to mind when you're designing your page for the purpose of building business relationships is this: just how much personal information do I reveal?

I myself have never been a huge fan of divulging too much about myself to people I don't know very well. But other people, it seems, are not so reserved in their self-expression. I've come across pages where people have posted pictures of their children, pets, deceased parents, friends... I've read pages where folks openly flout their religious beliefs... all this while *maybe* making a brief mention of their home business, whether it's gourmet coffee sales, software development, career coaching or whatever the case may be.

Frankly, I am miffed by this practice. I thought that online business networking was supposed to be just that: a way to cultivate business relationships. How are your personal beliefs relevant to the products and/or services you're trying to market?

Let's say you're a business analyst. On your page, you include some information about your background and current line of work, which is great. But then you mention your great faith in the Lord and how you believe he is the reason for your own personal happiness.

Want to know what I think as I read this page? First I think, "Hey, this guy sounds like he knows his stuff!" Then when I get to the mini-sermon, I think: "Oh. Looks like this person wants to limit his business assocations to Christians... or maybe if I talk to him, he might try to convert me."

I'm not saying that I am or am not a religious person. I just don't think my personal beliefs belong in the same place as my company advertising. How does your faith in God build a case for you being an intelligent and savvy businessperson? It doesn't.

The same goes for family photos. On the one hand, it's refreshing to get a glimpse at people's lifestyles and what's important to them. But when I stumble upon network pages that look more like a family photo album than a business ad, I leave those pages not really understanding what it is that the person was trying to sell. And yes, nine times out of ten, somebody on a business network is trying to sell something.

In studying the homepages of folks who use global business networking, I've noticed a curious thing. Global networking can have some pretty ironic results. What do I mean? Well, this is your chance to pitch your product to the world. Yet, by clearly defining yourself, you really box yourself into one niche. In categorizing yourself as a certain type of individual, you may inadvertantly lose the attention/interest of people who do not fall into this category, thereby crippling your business potential.

Let's say you're a work-at-home mom who writes for a living. That's all well and good, and sure, building relationships with other work-at-home moms may be a great way to swap ideas and solutions. But if everything you produce seems to shout, "I'm a WAHM," what message does that send to folks who are not work-at-home moms? How does this cultivate your image as an experienced writer?

Does your exclusivity within a group promote your business and bring in sales? Or does it limit your potential for professional growth? It's something worth considering as you create your online neworking persona.

Lending a personal touch to your business networking page and company website can really bring some warmth, and a sense of, "Hey, this seems like a nice person who I'd feel comfortable doing business with." A couple of brief mentions of family, hobbies and interests paint you as a well-rounded individual and this builds a case for your reputation as being trustworthy.

But I must impose my opinion on you now, that revealing too much personal information can in fact dilute the power of your brand. What do you want to be known as: the woman who owns the best catering service on the east coast, or, "That lady with five kids and a cute cat who volunteers at the local hospital and oh, I think she has some kind of online business or something."

Maybe I'm misinterpreting the purpose of an online business network. But I really don't think so.

Copyright 2005 Dina Giolitto. All rights reserved.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

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The Power Of Word Of Mouth

Writen by Janice D. Byer

Most of us remember the commercial that said, "I told two friends, and they told two friends, and so on, and so on, and…", well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.

The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about their product or service that impressed someone else.

It's called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.

It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has the bedside manner of an angel. If we are happy about something, we will likely talk about it to others.

In our business lives, positive word of mouth generates referrals and referrals generate business. So, word of mouth is one of the most important marketing tools that can contribute to our success. What could be better than a customer mentioning how pleased they were with a service you provided to others who may need this service? Free advertising… that's what word of mouth is.

Not only do we love to be the recipient of positive word of mouth, we should also realize that others are in the same boat as us and rely on word of mouth to help them succeed as well. So, if you like something, be sure to tell others about it, especially if they are in need of something you had a great experience with.

For example, for months I have been trying to find a backup software to use on my new computer. I tried several and was not impressed with how they performed or the extent of their customer service. It would sometimes take over a week to get a response. Well, I finally came across this little, cheapy program that said it would do what I wanted it to do. I figured it wouldn't hurt to give it a try. And… I was very happy with the outcome. At one point I had problems and in one afternoon, after several emails back and forth with the author of the software, I was up and running again… no problem. This tiny little company impressed me so much that I have recommended his software to as many people as possible…including you. Check out the Backup Assistant at http://www.graffman.net.

Word of mouth is also known as a verbal testimonial. The words of praise literally come right from the horse's mouth. It's a very powerful recommendation to physically hear someone bestowing the virtues of a certain product or service, or the company behind this great find.

Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, why not include your recommendations on your website. Having a Resources page on your website is a great way to let others know of different things that you would recommend.

Word of mouth can also be in the form of a written testimonial and can benefit both the company that gave you that great service and the recipient. Many companies like to present testimonials for others to see. And, why shouldn't they? It's a great way to show people how much others have liked their service. The benefit to you is that each time you say something nice about their service, they may in turn publicize your testimonial on their literature or website. And, they will usually include your name and your company. There you have it… your company's name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.

Now, let's flip the coin here for a moment. We've mentioned about the benefits of positive word of mouth. But, what about the pitfalls of negative word of mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will either never recommend you or they will tell three times as many people about the negativities they have experienced. Providing an exceptional service or product, coupled with "beyond the call of duty" customer service, can have a positive effect on your business. But, not providing what you customers deserve can bring down the curtain faster than you can blink.

For example, I recently had a run in with a supplier who I would never recommend to anyone, not even my fiercest competitor. This company took over 3 months to provide me with the product I needed. Each time I called their office, I would either get an answering machine and have to wait days to get a reply or I would get the old " it will be ready by Friday" response. I was not impressed! In fact, when I did finally get the finished product, I was not at all happy with it. Oh, and I never even got an apology for the delay or the discount I requested because of my displeasure. In short, they seemed to not want my business now or in the future. I think I'll comply.

Word of mouth is very powerful, both positively and negatively. Of course, we should always strive to gain positive referrals… that's my goal. It can have a tremendous impact on our success. So… get out there and tell two friends about this article… and so on!

About The Author

Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.

jbyer@docutype.net

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Secrets To Successful Networking Set Your Business On Fire

Writen by Stephanie Chandler

Networking isn't just for Realtors; it's a valuable tool for every savvy business leader. Meeting people in a variety of industries can lead to all kinds of alliances. Think about the people you know. How have those relationships enhanced your business?

No matter what kind of business you operate, whether you're an independent contractor, store owner, infopreneur, professional speaker or consultant, networking can cause your business soar to new heights.

Advantages of Networking

*Meet Potential Clients. No matter where you go, you have the chance to meet people who could become clients for your business.

*Create Strategic Alliances. As you get to know someone new, you may find that you have common interests or goals. If so, suggest a way to work together.

*Increased Word of Mouth. Some of the best advertising that money cannot buy is word of mouth. The more people who learn about you and your business, the more chance you have to spread the word about your offerings.

*Develop Six Degrees of Separation. You never know where a new alliance can lead. I've had friendly business contacts refer me to speaking engagements (which then led to other speaking engagements), media exposure (which led to a slew of new clients), new business opportunities (that generated exposure and income), and marketing campaigns (spreading my reach with little cost or effort). Your new client could introduce you to another associate, and that person could introduce you to yet another person, and so on.

*Learn Something New. Savvy business leaders know that in order to stay at the top of their game, they need to continually learn more about their industry. You have the opportunity to learn something from each person you meet. You could discover a new business process, a useful technology, an industry trend or a creative marketing strategy.

*Challenge Yourself. When you meet someone whose level of success is higher than your own, challenge yourself to take your business to the next level. Let that person's success inspire you to achieve more.

Twenty-five Steps to Successful Networking

1. Evaluate Your Handshake. This may seem like a no-brainer, but unfortunately a lot of people miss the ball on this one. Your handshake should be firm and confident without breaking bones. This is true for both women and men.

2. Watch Your Body Language. Nothing is more subtle than body language. Watch a roomful of people to see how each looks different. Confident people stand up tall, hold their heads high, and often talk with their hands. People who are shy or uncomfortable cross their arms in front of them, hang their heads low, and look disinterested. Who would you rather approach? Someone who looks miserable and closed off or someone who is confident and relaxed? Watch yourself in a mirror. See how much better you look when your posture is strong and your arms are at your side.

3. Maximize the Value of Your Business Card. Make sure the information on your card is up to date and accurate. There is nothing worse than someone who hands you a card and says, "Oh, but my phone number has changed. Let me write it in there for you." Even if you have new cards on order, you can purchase blank card stock at the office supply store and print some temporary cards so you always portray a professional image. You can also add value to your card by print something on the back side such as a calendar or a list of resources.

4. Prepare an Elevator Pitch. You should have a 30-second sound byte that you can give whenever you meet someone new. Your pitch should explain who you are and what you do and should be succinct and compelling.

5. Define Your Purpose. Attending networking events won't have much value if you don't know why you are there. Are you interested in finding clients? Locating new business partners? Define your goals clearly so you can make the most of your efforts.

6. Say Cheese. Smiling at someone instantly puts them at ease and it is human nature to "mirror" the other person. Notice how when you smile at someone, he/she automatically smiles back. The added benefit is that the act of smiling has a magical power to cause a person feel better. So if you encounter someone who is having a bad day, you smile and make them smile, you have subconsciously given reason for him/her to like you!

7. Crack 'em Up. Humor is a wonderful ice breaker. Avoid inappropriate jokes or comments, but do try to inject some humor into your conversations. People who are funny are naturally magnetic to others. You can still be a serious business person with a good sense of humor.

8. Use Small Talk. When meeting or introducing yourself to a new contact, start with small talk. Ask the contact what he/she does, where they live, how far they traveled to get to the event or what brought them to the event. Develop a standard list of questions you will use to start and maintain small talk with new people.

9. Keep Moving. Don't hold up the wall or stay in one place for too long. Make the most of your networking time by moving often and ending conversations that have reached their maximum value. If you want to move on from the person you are talking to, you could say, "It's been a pleasure talking with you. I have some other people I need to meet so I hope we can keep in touch."

10. Offer Your Business Card. The best time to exchange business cards is typically near the end of your conversation. Handing the contact your card will usually prompt him to give you his in exchange. If this doesn't happen automatically, simply ask.

11. Remember to Offer Value. Networking should be a two-way street. If you want someone to help you, you should offer something that helps them. Offer up interesting contacts or resources and keep the relationship reciprocal.

12. Never Monopolize a Conversation. There is nothing more unappealing than someone who does nothing but talk about himself. Make sure your interactions always go two ways.

13. Ask Questions. People love to talk about themselves. Ask questions that evoke more than a Yes or No answer. By asking questions and showing genuine interest in the answers, you automatically build a rapport with the person you are talking to. They will most likely leave the conversation remembering that they liked you.

14. Drop a Line. Send an email or better yet, a hand-written note, to let the person know that you enjoyed meeting them. Try to point out something specific that you talked about to jog their memory in case they met a lot of people and can't remember exactly who you are. For example, you could say, "It was a pleasure meeting you at the cocktail reception. I enjoyed our conversation about Minnesota. I hope we can keep in touch and find a way to work together in the future."

15. Follow Through. If you offered to send something, like an article or referral, make sure to follow through on your promises. Send any materials within a week of meeting.

16. Organize Your Contacts. New people you meet may not fill an immediate need in your networking strategy, but could be a good resource down the line. File every person you meet in a contacts database with a note about when and where you met and what your conversation was about.

17. Remember Details. I once had a Dentist that I actually enjoyed seeing because I always found it remarkable that he remembered details about me even if I hadn't seen him in two years. He would say, "How is your job going? The last time I saw you, you had just gotten promoted." I eventually realized that he made notes in my file after each visit, but even knowing this, I still appreciated that he personalized our interactions. You will meet a lot of people in your business life and aren't likely to remember all the details. Be sure to makes notes in your contacts database even if the items seem trivial. For example, for Joe Schmoe you could note: "Going to Hawaii in December, has two teenage daughters, Raider fan, likes vodka tonics." Check his card prior to your next meeting so you have a few conversation starters ready.

18. Refer Your Contacts. If someone mentions they are building a website, offer up the contact information for a great website designer that you know. If someone mentions that they are going on vacation, recommend your pet sitter. No matter how insignificant this may seem, it can earn you loyalty with both those you refer and the people you refer them to. Eventually this good karma will come back around.

19. Let Them Know. If you see one of your contacts mentioned in the media or notice a new glossy ad in a trade magazine, drop an e-mail and let them know. You could say, "Hey, I saw the article about you in Business Today magazine. Congratulations!"

20. Offer an Invitation to Lunch or Coffee. Though we all have busy schedules, we also have to take time out to eat. If you want to spend some extended time with your new contact, offer to buy lunch or coffee. Most people appreciate a free meal and a chance to interact with someone who is engaging.

21. Keep it Light. If you make plans to meet a business contact for a meal, avoid launching right into a business discussion. It's best to keep the conversation light and informal at least until the food arrives. Start by developing a rapport and talking about personal topics (not too personal!) and then work your way into a business discussion.

22. Hold a Networking Event. If you want to increase your business contacts on your own terms, host your own networking event. Invite local trade organizations, peers, clients, and business associates. Offer basic refreshments like coffee and inexpensive cookies or step it up a notch and cater in some food. Encourage people to mingle and trade business cards. This can be a wonderful way to showcase your business.

23. Join the Chamber of Commerce. Networking opportunities abound and you can make some great connections by getting in touch with your local business community. Make sure to attend events and participate in all chamber-sponsored programs.

24. Join Local Trade Organizations. Many organizations hold regular meetings and free seminars, providing you with another opportunity to make valuable contacts.

25. Join Everything. Even the PTA (Parent/Teacher's Association) can be a great place to network. Join book clubs, writer's groups, or any groups of interest to you, even if they don't directly relate to your business. Get known by everyone. They will associate you with your business as soon as they get to know you, your mere presence at functions could serve as a reminder and cause members to want to do business with you. Before long you will have an excellent database of contacts and will begin to weave a web of opportunities.

It takes time to develop a network of business alliances so the sooner you get started, the sooner you can reap the rewards. Treat every event that you attend as a chance to meet new and interesting people. Set a personal goal to attend at least two events each month and soon your business will flourish in new and wonderful ways.

Stephanie Chandler is the author of "The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!" and founder of http://www.BusinessInfoGuide.com, a directory of resources for entrepreneurs. Subscribe to the newsletter for hot tips and small business tools.

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Networking Not As Scary As It Sounds

Writen by Susan Silva

Networking. What an overwhelming concept it can be at first. When starting up a business one marketing strategy is "networking," when laid off and searching for employment one strategy is "networking." You might be wondering what exactly "networking" is. Well, networking is: Interacting or engaging in informal communication with others for mutual assistance or support.

When I think of networking the first thing that comes to mind is "I don't know anyone". Ok, I do know some people. So I get my pen an paper and eventually come up with a list of names of people. The next step of personal fear is when I go into the "I don't want to impose on friends" mode and find myself back at square one. Networking is not imposing. What you may consider imposing can turn out to be a win/win situation. If you are looking for a new position you may network with a friend that has a position open in her company. This company may have a referral award and if you get the job your friend gets a bonus. A nice word from a friend and a company may be filling an open position with a competent employee, you. As for businesses, you may have services the people you network with actually need and can benefit from. You may find the people you have chosen to network with may have services you can use as well. So free your inhibitions and network! Take this list and give them a call, be upbeat, let them know of your circumstance and move on to the next contact.

Where do you start? First take out a pen and paper and start listing friends and family. Add the ex co-workers. Do you patronize any business where you chat while doing business? (Example hairstylists, the person at the espresso bar you talk to while getting your morning coffee), college/alumni buddies, church or social activities? This list will get you started but don't stop there. Be creative. Do you go to PTA meetings? Collect business cards!

Second, be prepared. Keep a folder in the car of resumes or brochures. Keep a healthy stack of business cards with you. Develop a verbal presentation. If it is for employment, be creative and prepared in ways to approach the subject of possible openings. If it is business related, have a verbal description of what your business is and how you can (and have) benefit others. When you are at that hairstylist, during the course of a casual conversation you may bring up you were laid off (or you have a virtual assistant business) a simple "May I leave my resume with you? If you hear of someone needing my qualifications you can pass it on" (or business cards/brochures if networking for your business). Leads can come from the simplest of situations. Having your "marketing you" speech prepared will take most of the fear out of approaching others and make networking not such a scary concept.

You will find that most people are more then willing to help out. If you find someone who passes your information back, don't take it personally and move on to the next individual. Through your information someone else may benefit. It never hurts to ask, but you will never get a yes if you don't ask. You never know, the people on the list you are networking with may use you for their networking needs in the future, so get out and network today!

Susan Silva is the Editor of DeskDemon, a website for office professionals of all types with useful resources, articles, message boards and a bit of fun mixed in. You can visit DeskDemon site at http://www.deskdemon.com or sign up for the monthly newsletter AdminAdvantage at http://us.deskdemon.com/pages/us/adminadvantage/signup.

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Develop A Great Network Pay It Forward For Maximum Success

Writen by Phil Gerbyshak

Who needs a network of people to talk to about the struggles you're encountering in your profession? You do! The more people you have in your personal network, the more people that can help you Make it Great! Don't be afraid to ask for help, as you can't do everything alone, contrary to popular belief. By developing your network, you can actually become more dependant on others, and they will become dependant on you.

The key to making it great is over-promise and over-delivering. Offering people what you know is the key to YOUR long-term success. Read that again and let it sink in: Offering people what you know is the key to YOUR long-term success. Zig Ziglar has been known to say "If you help enough people get what they want, you will get what you want."

What this means is if you prove you can help people get what they want, especially if there is no direct benefit to you, they will want to repay the favor and help you get what you want. The key to this is taking the long-term view. Don't immediately expect that because you did something nice for someone, that now they "owe you a favor" and will immediately do something for you. Eventually, it will come around.

There was a movie made in 2000 called Pay It Forward starring Haley Joel Osmond, Kevin Spacey and Helen Hunt. The gist of the story was a young boy, played by Osmond, who practiced random acts of kindness to people he came in contact. These people would then practice random acts of kindness on others, which propagated more random acts of kindness, and the cycle continued. It's so simple really: Help people, and you'll be helped. Try it for yourself. It will change your life!

Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at http://makeitgreat.org or call 414.640.7445 anytime.

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Making The Most Of Networking Meetings

Writen by Michael Russell

As a business owner, you know you should be attending networking events. But, it is hard - not everyone can walk into a room full of strangers and jump right into business discussions. You will need to prepare, practice and implement the following suggestions to make the most of these business networking meetings.

Before the event, ask what the dress code is. Depending on the type of event, dress could be formal, or informal. You will feel much more relaxed if you are dressed as everyone else is. Make a list of what your goals are for this event. Do you want to make sure you meet specific people? Are you wanting to work on existing relationships? Do you want to meet new potential customers? Do you want to meet potential business partners? Focusing on a particular purpose will make it easier for you to manage your time at the event.

Make sure you have a small notepad, a pen and business cards ready to go. Make a goal for yourself by making sure you hand out a certain number of business cards at the meeting. And don't forget to ask for a business card from someone you are truly interested in getting to know more about later. In addition, unless the event is a meal, have a small meal or snack before you go.

At the marketing event itself, make sure you arrive early, especially if it is going to be a large event. Arriving early will give you a chance to circulate through a larger number of people, since there will be less 'competition' to engage others' time. Smile when you walk into the room. It makes you much more approachable.

Make sure you mingle. To do this, set a goal to spend no more than ten minutes with each person and don't just speak with people you know. At a networking event, people expect to be approached by strangers. Go introduce yourself to anyone that is standing alone. When you are introduced to someone, use their name several times, this will help you remember it and you can then introduce this person to others, which is a good way to exit that interaction.

Listen. Listening is a skill that everyone needs to work on. Ask questions of people that require them to think of a response. This will also help you evaluate whether or not this person will be a good business contact for you in the future.

Once you have arrived home, you are not actually done with the networking event! Take a few moments to organize the business cards you received. While the event is fresh in your mind, jot down any specific notes on the contact either on the business card, or in your small notebook. Then, call everyone you took a business card from in the next 24 hours, especially if you connected very well with someone. Call them and invite them to a business lunch to discuss more about how your businesses could work together.

Don't overlook the power of marketing! Planning the best way to use your times and skills for these networking meetings can bring you many new contacts, business possibilities and even friends. So don't dread these meetings, make the most of them!

Michael Russell Your Independent guide to Networking

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Winwin In Networking The Networking Factor

Writen by Janice Smallwood-McKenzie

When it comes to networking, there is a common statement about "Win-win situations!" What is win-win when it comes to effective networking? Believe it or not... it's about giving. Really, it's no more or any less.

If in fact, I am looking forward to meeting you, and helping you win is what I'd like to do then it goes without saying, "That it is better to give than to receive."

However, it is important to understand that when we help others win; we ourselves will win by default because you can not give without receiving. It's a universal law. "The more you give, the more you will receive." Let your satisfaction come from knowing that you can only give from a place of plenty. Those of us that feel limited or feel as if though we are limited on resources we will not and can not give freely.

It is such a wonderful opportunity to give information, resources, and access to others to help them win at this game of life, and this game of business. By the way, do not underestimate the gift of your presence or the gift of your smile.

We will not always receive from the same person or people that we help, but others will be lined up to assist us and to give back to us as well. It is important to remember that as trite as it sounds, "Nothing can be accomplished without the help of other people!"

I'd like to submit to you that you change or rid yourself of the expectancy of "win-win" but remember that real success comes from people helping people. Sure we can call these people mentors, angels, coaches or counselors… but nothing happens nor will anything happen significantly until we make up our minds to support others. Networking, effective networking is about people helping people help people not because of what they do but because of who they are… we are all people!

As you network effectively remember, the concept of banking, "One must make deposits before making a withdrawal!" Of course, the more deposits you make into the lives of others, the more withdrawals can be made by you when you need the help of others, and you will need the help of others if not now, you will need the help of others in the near future! The only way to make sure of having sufficient resources is to give, give, and give some more!

By Janice Smallwood-McKenzie, The Networking Coach URL http://www.101NetworkingCommandments.com Ms. Smallwood-McKenzie is a Networking Coach in Los Angeles and she helps small businesses and professionals to expand their political, business, and social bases. She is the Author of "The 101 Commandments of Networking: Common Sense But Not Common Practice." Enjoy Free Preview compliments of http://www.101NetworkingCommandments.com or visit Amazon.com to read Customer Reviews of this guide. This networking guide is available wherever fine books are sold. Janice's e-mail address is ConfirmedCoach@netscape.net

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