Saturday, February 28, 2009

The Anatomy Of A Brain Cramp The Retainer And The Lavalava Communication

Writen by Paul Pulley

In life, you have to successfully work with people to get anywhere. You can't avoid it.

Some people are fun, good, and wholesome, and others can feel like a thorn in your shoe. Some will be there to boost you up and be a savior, and others will be there to take advantage of you, sometimes without the slightest care.

There is absolutely no way to lead a successful life without effective communication with those who can help you reach your goals. And the secret to effective communication is to fully understand—or at least try to understand—the other person's perspective. Understanding the other person's perspective helps you build camaraderie, negotiate faster and more effectively, add value to a partnership, and build respect for each other. To communicate effectively, you've got to be on the same page as the other person.

I came home to my apartment one day after class. As usual, I changed into a T-shirt and slipped out of my pants, tying a lavalava around my waist. A lavalava is a brightly colored, flowery cloth wrap or skirt that Polynesian men and women wear, usually with nothing on underneath but underwear. I previously lived in the Samoan islands for two years and grew accustomed to wearing a lavalava to beat the humid, tropical heat. During any scorching summer, a lavalava is one of the best types of personal air conditioning systems available, despite the fact that it is rarely found fashionable on a white American male like me.

Relaxing in the coolness of my apartment and having finished dinner and a night snack, I began to prepare to go to bed just as my roommate Don came home. Don was a long-time friend, but had recently moved in with me and another good friend.

"Hey Donaldo!" I chirped my nickname for Don as I slipped my ultra-thick retainer in my mouth.

"Hey Pablo!" Donaldo responded, likewise referring to his nickname for me. I saw him glance at the colorful flash of cloth around my waist. Donaldo was somewhat new to the concept of a lavalava.

But what was stranger to Donaldo was my thick plastic retainer that I usually wore only while sleeping. And with it in my mouth acting like a loose plug, it was extremely difficult to talk coherently. It piqued Donaldo's interest as we exchanged a bit of small talk. Small talk was challenging for me as I sought to find different ways to place my tongue while forming words.

"So do you like wearing that?"

"Sure I do!" I enthusiastically garbled, thinking he was referring to my lavalava he noticed earlier.

Donaldo walked to the kitchen to grab a bite to eat while I settled down on the couch for a little reading. Don popped his head around the corner.

"Is it comfortable?" Don suspiciously asked, clearly confused at my apparent excitement to wear a cumbersome retainer.

"Of course it's comfortable!" I mangled a response, not sure how Donaldo could mistake the advantages of a free-blowing, ventilated lavalava in the privacy of one's home.

"And you wear it at night?"

"Yes, but sometimes it falls off in bed."

That sounded a little odd to Donaldo. Does Paul sometimes wake up with the retainer patiently waiting on the pillow, to be plopped back in his mouth? Don waited for his burrito to finish cooking in the microwave. Then he probed further.

"Do you have to clean it much?"

"Yeah, it gets dirty every now and then."

Dirty every now and then? Uck! If Donaldo had to wear a retainer every night, he would have been sure to religiously and thoroughly clean it on a regular basis.

"How long have you had it?"

"Oh, about five years. Do you like it?" I asked, starting to feel a little flattered. I can't say that a lot of people found a lavalava to be the most chic apparel for a straight guy, although I did know some people from my past who wanted to wear one anyway. I often gave away extra lavalavas as gifts.

I stood up and walked into the kitchen to sense if he was willing to be converted to wearing a lavalava. I sat down across Don at the dinner table. "Maybe I have a spare one you can have if you'd like," I volunteered, hoping to further the cause of Americans wearing lavalavas in my corner of the world.

"Oh, no," Donaldo quickly replied, "I mean, thanks, but that's okay, I don't need one." With his dinner in front of him, Don was beginning to lose his appetite at the thought of putting someone else's spare, rarely cleaned retainer in his mouth.

"So why do you like wearing it?" Don asked, reluctantly taking a bite of his burrito.

"Oh, it feels really comfortable, especially when the wind blows." I responded frankly.

"So you open your mouth when the wind blows?" Donaldo asked starting to feel genuinely confused.

I chuckled at the ridiculousness of his question. I mean, why would you open your mouth when the wind blows through your lavalava?

"Well I suppose I might want to open my mouth to laugh if it were ticklish," I joked.

Ticklish? Don started to feel like maybe he had underestimated the uplifting experience of wearing a retainer.

But then I began to wonder if he was trying to offend me, like asking if I was full of hot air that blew out whenever I spoke. Rather than let Donaldo see that I was bristled by his insulting comment, I brushed it off and changed the subject.

"How is it going with your new girlfriend?" I asked.

"Good. Fine," Don chewed his food pensively, still trying to piece things together. He still could not see how cold air blowing on a retainer might cause someone to feel so pleasantly comfortable. Several moments passed.

"Back to what we were talking about," Don continued, "Are there other ways to feel good while wearing that thing?"

I began to feel uneasy at the increasingly private questions. I tried even harder to change the subject back to Don's girlfriend, "Hey, I'll tell you what, I will give one of these to your girlfriend. It should look pretty on her. She'll love it—most women do."

This floored Donaldo. He spit out his last burrito bite, thoroughly disgusted and offended at my proposition that a thick retainer would make his sweetheart look more attractive. He also wondered if I was threatening to embarrass him and scare off his new love interest with whatever level of gruesome detail I could throw Donaldo's way, me being the "weird and gross roommate" that people would do best to avoid.

As his eyes narrowed in anger against me, a startling thought hit Donaldo, causing him to pause for a moment as he contemplated our dialogue. We stared at each other in deafening silence.

"What are you talking about?" he asked.

"Well, my lavalava of course!" I exclaimed, beginning to sense a brain cramp that had been active for the past 15 minutes.

"I was talking about your retainer!" Donaldo cried, feeling sudden relief sweep over him as our entire conversation finally began to make sense.

We burst out a hearty laugh at our miscommunication as Donaldo finally agreed to accept a lavalava of his own, as a gift from me.

To this day, we still enjoy recounting how confused we were with each other that evening. Just in those 15 minutes, we learned so much about how listening can affect a friendship, either for good or ill, and can clear up or exaggerate misunderstandings.

Different cultures and backgrounds always seem funny or odd to those who did not grow up in them. Effective listening pulls down those barriers to understanding. Listening is an art you can master, and once you do, the rewards are ten-fold.

And… you get a better friend in the process.

Paul Pulley is the author of The Anatomy of a Brain Cramp. His other short stories that humorously teach about the laws of success in life can be found at his website http://www.thebraincramp.com

Friday, February 27, 2009

Pass That Lead Along Instead Of Saying No

Writen by Dr. Gary S. Goodman

I just got a lead from someone who left a message saying he wants to have appointments set on his behalf.

I used to consider these inquiries a nuisance, because it would bother me to ignore them, and I didn't feel I could benefit from them, directly.

But now, I take a different tack.

For example, at present, my firm doesn't do appointment-setting, but we know others who do.

So, without hesitation, I didn't call him to say no; I passed along his inquiry to someone who can say yes.

I won't earn a spiff, a commission, or a referral fee of any kind.

But it's in everybody's interest to make the economy more efficient, so instead of sitting on this lead, I sent it out as soon as I could, which happened to be within five minutes of receiving it.

This is the second time this week that I've done it, and I know, somewhere in the ether, someone, the great Overseer of All Business, is keeping track, and my very minor generosity will come back to me.

Perhaps multiplied, as some folks believe.

No matter, we should develop a small but responsive network of people to whom we can distribute excess or not quite relevant leads, if for no other reason, than it feel so good, and makes us feel we're making a contribution.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Thursday, February 26, 2009

Communication Is A 2way Street The Networking Factor

Writen by Janice Smallwood-McKenzie

The Personal Touch 1

There is a simple art to networking and the good news is, should you choose to put forth a conscience effort to improve the way you communicate, networking can and will become second nature to you, it is really just that simple. A personal touch big or small makes a big difference in how others perceive you professionally and personally as well.

I have a friend, Sharon and she seems to think that effective communication and networking is meeting people at a business mixer or dinner, giving them her business card, bragging on her title and then cornering the individuals she has met for the next 30 minutes with suggestions as to how they can assist her in growing and promoting her business.

Perhaps, you've run across a person like Sharon while networking at different events. I am sure you waited with much anticipation to be rescued from her. This feeling of discomfort in this situation actually keeps the individual from giving Sharon their full attention.

The problem here lies in Sharon thinking her business is the greatest thing in the world. Sharon should feel this way but she should also be considerate of others' time. However, she usually neglects taking an interest in other peoples' business and personal endeavors.

It's great to be an interesting person but it is also important to be interested in other people. The balance when it comes to effective communication is critical. Keep in mind your new contacts will either come towards you or run away from you based on the last experience with you.

Remember, what makes a conversation great. Yes, you guessed it. It's a two-way street.

By the way, "Everyone is important" is the Networking Factor!

By Janice Smallwood-McKenzie

URL www.101NetworkingCommandments.com

Ms. Smallwood-McKenzie is a Networking Coach in Los Angeles and she helps small businesses and professionals to expand their political, business, and social bases. She is the Author of "The 101 Commandments of Networking: Common Sense But Not Common Practice." Enjoy a Free Preview compliments of http://www.101NetworkingCommandments.com or visit Amazon.com to read Customer Reviews of this guide. This networking guide is available wherever fine books are sold. Janice's e-mail address is ConfirmedCoach@netscape.net

Wednesday, February 25, 2009

5 Ways To Start A Networking Group That Sizzles Not Fizzles

Writen by Leesa Barnes

You've attended every networking event in your area and they seem to offer the same thing - eating, meeting, greeting and fleeing. You're bored with the routine of these events and you joyously decide that the time has come to start your own networking group that will blow everyone's socks off.

Starting your own networking group takes time and effort. Not only do you have to create excitement, but you also have to sustain the momentum so people continue to attend.

Here are 5 things to remember when launching your own networking group so that it sizzles, not fizzle.

  1. Ensure that you build a solid board of directors or volunteers. You can't do this alone, so enlist the help of volunteers who share your vision. I was fortunate to have 6 people work along side of me in the early stages of the development of this association. The seven of us became the founding board. Having them helped me in shaping the direction of this new networking group, not in my own personal vaccum, but by tapping into a wide variety of experiences.

  2. Craft your association bylaws early. This will save you alot of grief in the long run. The bylaws help you to govern your group so that it runs more smoothly. It also helps you in deciding how elections will be run, how board members will be replaced and how you'll manage your group's money.

  3. Plan your year's events before you launch your group. Nothing will irritate new members more than to attend a launch for your new networking group with no other events planned for the rest of the year. Keep the momentum going by ensuring you have planned out the timing of your future events. If possible, make it the same time each month eg. the third Thursday or the first Monday. That way, people can plan ahead.

  4. Decide early what your mission and strategy is for the first year. Being able to succinctly tell people why you're doing what you're doing can make the difference between having 10 repeat visitors or over 100. Understand why you're creating this new networking group by crafting a winning mission statement and strategies for the upcoming year.

  5. Understand whether your new group conflicts with another. People are more willing to support networking groups that offer something new. Develop an interesting model that other networking groups aren't using and you'll create repeat visitors to your events.

While adopting these suggestions may be too much for your new networking group, following them will make the difference between having a successful - and sustaining - networking group or one that fizzles and dies within weeks of the launch.

(c) 2005 Leesa Barnes. All Rights Reserved Worldwide.

Leesa Barnes, The Schmooze Coach™, helps consultants, virtual assistants, professional organizers, coaches and solopreneurs avoid cold calling by developing a fearless networking plan. Leesa is author of "Schmooze Your Way to Success: 9 Fearless Networking Tips for the Shy, Timid, Introverted & Just Plain Clueless." Go to http://www.schmoozeyourwaytosuccess.com/ecourse.html and sign up for her free 8-lesson ecourse called "From Clueless to Fearless: Secrets from the Schmooze Coach."

Tuesday, February 24, 2009

Joint Ventures For Increased Profits

Writen by Douglas Titchmarsh

It was a revelation for me to come to the conclusion that not all marketers online are my competition. It was a 180 degree shift in thinking which prompted me to join up with another marketer and work together to improve both of our profits.

Joint venture was one of the big buzzwords (phrases) of 2005, and since I tried it for myself, I can now understand why. Previous to doing my first Joint venture (or JV as us marketers like to call them) I looked at anyone who was selling anything online as competition, someone to beat to the sale.

It was a few months ago, Joe Hebert asked me to work with him on a project, and when we got talking, his idea was one which I had already started but put on the backburner, namely a membership site.

Joe had a lot of resources which I'd needed, including a great webhosting deal, and loads of information products to put into a membership site. I had a domain name (monthlyinfoproducts.com) and all the site layout, and graphics ready to go. The reason I hadn't gone further is because I didn't have the capital to add what I thought would be enough products to the site, which my new partner did. I also didn't have the time to upload all the products, my new Joint venture partner did.

My JV partner didn't have an email list to promote a new venture to, and didn't have the knowledge to get the scripts running to make the site automated. I had those skills, and resources, so we teamed up.

In just a few days we had a new membership site at http://www.monthlyinfoproducts.com , up and running and taking orders. Joe took care of the hosting and products, I took care of the design and promoting to a warm prospect list. Together we are making it work, where singly we had both struggled.

Now look at your own marketing, and online activities and see if you have some way in which a joint venture with someone could benefit your business. Maybe you need someone who can setup a script, or website, or you have some ideas which need a particular talent you don't have, you can barter with someone else who has what you need to make a profitable partnership which works for both of you without paying out hard cash for it.

Don't make the mistake I made, see everyone as a potential partner in profit, instead of an opponent to defeat. Start doing some joint ventures, you won't necessarily halve your profits, and you may well make more by sharing the work with someone.

Douglas Titchmarsh and Joe Hebert run several sites including http://dawghost.com , http://www.thediscountebookstore.com and their joint venture http://www.monthlyinfoproducts.com

Fabulous First Impressions

Writen by Randy Siegel

Think back to a blind date, interview or party when you first met someone new. Chances are that within four seconds you made a snap judgment on how much you liked and trusted the person.

We do it to other people, and other people do it to us. It's called the "four-second window," and our challenge as communicators is to learn how to master first impressions in order to open the lines of communication.

For a few, the "four-second window" is a breeze. These rare men and women have naturally high "likeability factors," a face, smile or presence in which people instantly warm. Most of us, however, have to win audiences over fast.

When I ask executives to list ways they think we make powerful first impressions, they almost always answer first with "dress." Clothes may not make the man or woman, but they do convey a message. To project a professional image, consider these suggestions:

• Don't buy clothes, invest in them. Invest in at least one power suit that makes you feel great.

• Find a clothing store and/or salesperson you can trust. Also, find a good tailor or seamstress. Proper tailoring is as important as the quality of the clothes you wear.

• Pay particular attention to the condition of your shoes. Check the condition of heels, soles, polish, leather and shoelaces before going out.

• Dress for the place. Choose your wardrobe to match the region, company and person with whom you are meeting. In recent years, casual dress became a standard for most businesses, but this is changing. More and more offices are adopting more formal modes of dress.

Experts abound on the subject of proper business dress and grooming, yet the best advice for dressing for presenting came from one of my seminar participants. She suggested looking into the mirror to see if anything stands out and if it does take it off or change it. She was right: we want the focus on our face, not our clothes.

In addition to dress, four other factors contribute to an audience's first impressions: gestures, movement, stance and eye contact. Of these, stance and eye contact are particularly important.

Like appearance, stance contributes to instant credibility, and for many women, stance is a challenge. Most women are taught at a young age to assume a dancer's pose, feet close together with one toe pointed out at a 90-degree angle. While this stance may be pretty and feminine, it holds no authority.

Instead, I counsel both men and women to stand tall, feet shoulder width and pointed straight ahead. While it is important to gesture naturally, hands should rest at our sides when not in use.

Stance is important in establishing credibility so don't hide it. At no time should speakers stand behind a podium, desk, table or other obstacle.

Great speakers allow their audiences to see all of them - physically as well as emotionally. The eyes have been called the "windows of the soul." As such, they are one of our greatest asset in winning audiences. When it comes to eye contact, great speakers use a rifle instead of a shotgun.

I coach executives to begin their presentations by standing in silence, finding a friendly face, establishing eye contact, taking a deep breath and then beginning their talk. This simple tip helps speakers become grounded and start their presentations with authority.

Many presenters talk while moving their heads from person to person like a sprinkler system, or worse they lose all connection with their audience by staring at one person, the slide screen or the back of the room. I train presenters to pick one person and maintain steady eye contact with that person until they have delivered a complete thought then move on to someone else. Intensive eye contact can be uncomfortable, yet it is also highly effective in generating trust.

Appearance, stance and eye contact have to do with how we look, and looks are important in creating positive first impressions. But I believe even more important is how we make others feel. We can help others feel comfortable by:

• Being the first to look at them in the eye, really looking at them when we do, noting the color of their eyes.

• Being the first to smile.

• Identifying ourselves first and leaning forward.

• Extending our hand, or offering a "handless handshake," where we do everything we would do in extending our hand, but don't.

Repeating their names.

In conclusion, credibility and likeability are keys to fabulous first impressions. We can communicate credibility by dressing sharp and paying attention to such details as stance and eye contact, and we can become more likeable by working consciously to make people feel comfortable around us.

"The Career Engineer," Randy Siegel, helps clients electrify their careers and transform their lives by becoming high voltage communicators™. Subscribe to http://www.powerhousecommunications.com/newsletter.htm">"Stand in Your Power!" his eNewsletter at http://www.powerhousecommunications.com

Monday, February 23, 2009

Are You Leveraging Your Business Network

Writen by Denise O'Berry

Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job. Will the downsizing ever stop? I doubt it. Most large corporations focus purely on the bottom line and employees are the biggest expense.

And sadly, many workers become lax at maintaining their professional network when they've worked with a company a while. With mass layoff announcements screaming at us every day in the news, having a dead or outdated business network can extend the time it takes to find a new position. And what about new grads? Without a business network, what is their hope of finding that prized position?

It's common knowledge that many jobs are filled through word of mouth networking, yet most job seekers begin their hunt without a strong business network. Having a dead, outdated or non-existent business network can extend the time it takes to find a job. And if you're in business for yourself, your business network is your key to success.

Whether you're shy or outgoing, business networking must be part of your marketing arsenal. You'll be successful if you are prepared. Here are a few keys to success.

- Before you go to a networking meeting, be prepared with a goal. Who do you want to meet? Why are you there? Have a conversation icebreaker ready to get to know the right people.

- At a networking lunch, don't reserve every seat and act like a grump if someone unfamiliar wants to sit at your table. Welcome the opportunity that a stranger presents. They may be your next customer.

- Treat referrals like gold. Contact the referral within a day, if possible. Let the referrer know how things went.

- Online, your email creates the first impression just like your physical presence does at face-to-face meetings. Be the business professional that you are.

Connections are crucial for business success, but it's not so much who you know as who knows you. How did you find your last business connection? You probably asked a few friends who they used. That's how business networking works. Make sure your network is alive and well.

Denise O'Berry is a small business expert and author of 101 Nuggets to Power Up Your Schmooze-Ability. Find out more at http://www.deniseoberry.com/101tips/

Sunday, February 22, 2009

Net Working For Community Fund Raising Events

Writen by Lance Winslow

Have you ever been to a community fund raising event and were under whelmed by the number of people that showed up and you consider that perhaps people don't care? I think people do care, however they need to be invited to these events and that means you need to do a little extra networking to get them there.

Net working for community fund raising event is not so difficult and if you have a committee with 10 people and want to organize a community fundraising event you may find that you can need to use your networking skills from the group to reach out and touch other people who indeed will reach out and touch others on top of that.

If your community fund raising event also has a silent auction and other types of things you can get people to donate their items for the silent auction and then give them a free ticket to the event. Once they are there are you might be able to sell the other things and get them to participate in the silent auction and perhaps buy something.

So what you have is someone who did donated a gift or a prize to be auctioned off who also brings their money to buy someone else's gift that cost you nothing to get. All this can be done through networking in your community.

Consider if you will all the neighborhood watch groups, the service clubs, the chamber of commerce, the PTA, and all the clubs in your community. Invite them all and have them invite all their friends to. Please consider this in 2006 and vote for Lance.

Lance Winslow

When Quoton Demandquot Means On Demand And Its Link To Virtual Communities

Writen by Stuart Oliver

Spontaneity is good, but doesn't work for all of us. If you must live by a schedule and have predictability and preciseness then this may not be for you.

How about a social networking platform, that runs on your mobile, and matches car drivers and car riders for car pooling? No planning, no fixed pickup and drop-off, it's all on the fly.
I think that this is a great idea, although I can imagine that taxi drivers might not feel the same way(!).
Let's go a step further. Let's think community, after all that's what the future is all about. Let's use the networking platform to create communities around geographic locations, social interests etc. Now we're getting there.

There is a fairly obvious social risk here and that is that there are bound to be some freaks out there who misuse the service. This shouldn't stop it though, there are freaks everywhere and there always will be - time spent trying to prevent this happening will be time wasted, much like the time (and millions) spent by software companies trying to protect their software only to have licence keys cracked within minutes of release.

Here's another example of a great idea that I wish I'd had ;)
The good thing here is that there is no reason why this concept can't be completely transferable - anywhere. Welcome to the offering from Mobi53 and it's CTO Felipe Albertao;

"Mobi53 enables last-minute person-to-person transactions through mobile technology"

My background and experience is mainly project management within diverse environments such as large corporate financial institutions, medium-sized technology consultancies and smaller start-ups. Having held positions including Operations Director (COO) and Head of Process Management, I recently decided that the time is right to take a calculated risk and leave corporate life for good…the entrepreneurial side of my character is prevailing.

My focus is on becoming an "Un-natural Entrepreneur". I want to work with people and companies that have vision. I can offer key values and skills to help bring your ideas to fruition. If you are a "starter", then I am your "finisher". My approach to a challenge is to clarify, understand, problem-solve, develop and deliver.

To take an idea or concept through from its inception to its execution requires a consultative approach - a partnership. I am a rational and pragmatic thinker and can work within an existing management structure, or create a new management team through my extensive network

Saturday, February 21, 2009

How To Build Better Business Alliances

Writen by Abe Cherian

Judging by the popularity of instant message programs, chat rooms, and discussion forums, it would seem logical to conclude that people enjoy interacting with one another in an almost anonymous, virtual environment. Although people enjoy the anonymity they still crave attention and relationships with other people. Sometimes, the internet is so impersonal, and cold that getting a nice email from an actual person that doesn't want your money is almost exciting.

People especially enjoy interacting with those of similar interests. Why not use this to the advantage of your business? Internet marketers don't usually have anybody in their lives that shares the same passion. And, as a whole, Internet marketers are very passionate about what they do and love discussing it with others who share that same passion. By creating friendships with other online marketers in your niche you open yourself up to a world of possibilities.

The ability to build an alliance with someone powerful and successful in your field is literally priceless. A lot of businesses survive on their contacts alone. With a good contact you open up to joint ventures, exchange of information and ideas. Affiliate partnerships, market research, years of experience, links to your site These friendly contacts, all which are call "alliances," can provide you with the leverage that you need, not only to learn quickly, but to market your product to large audiences of people fast.

Having an alliance is many times better than just proposing a joint venture to someone for several reasons. First, a joint venture proposal to someone you don't know will be treated with so much skepticism that your chances are slim to none. Whereas getting a JV proposal from a trusted contact whom you have been exchanging emails with regularly for a couple weeks will get much more consideration. Building up a friendly alliance with someone online is a lot like making friends in the real world. People don't like to be badgered, they don't like know it alls, they don't like back-stabbers, they don't like needy people, and they don't like it if you follow them around and use up their time.

It is recommended contacting someone for the first time via a short email. Compliment their site, explain who you are, and then ask them a simple question that wouldn't compromise their business. This way, you won't use up too much of their time but your inquiry demands a response. When they email you back, follow a similar format but offer more information about yourself. Write a longer email. Try to keep a volley going back and forth and after a while see if they have an IM name. Infuse your emails with your personality and become curious about them, their motivations, and their life. Before long, you will have a friendly business contact with someone that could pay off in infinite ways.

Getting business alliances to promote your product Before seeking to ask a business alliance for any favors, such as blasting your ad their list. You must already have a powerful, proven sales process in place before you seek their counsel and/or assistance. Do not become overzealous and assume that someone has the same belief and passion for your product as you do. All too often we become prideful and think that our product is the best when, in fact, others do not share the same appreciation. If you are seeking to have someone with a big list send out an advertisement for you product you would have to be careful in how you went about it.

Someone with a big list and a successful business is, most likely, busy. They probably get hundreds of emails a day. Unless your proposal is credible and attractive to them it will not get consideration. The majority of people and especially entrepreneurs are cautious by nature. They will not undertake a joint venture unless you can prove that you can make them money, that you are reliable, and that your product will not tarnish their reputation. Make sure that you don't waste their time. Don't insult them with a hyped up sales pitch about how much money they can make if they sell your product. If you are trying to get them to mail something to their list about your product include statistics, documentation, and, if possible, your actual product.

Find an ad that pulls extremely well, through testing. Know the conversion ratio and have everything documented. Let them know that you are legitimate and that you are selling a high quality product. Nobody wants to get involved with someone who is going to tarnish their reputation. Give them specific, documented conversion statistics from similar advertising campaigns Make sure and state what is in it for them. Are they going to get a share of your backend profits? Are you going to sell their product to your list? Tell them that promotions for your product have been going well.

Tell them that your particular ad converts at a specific ratio. Tell them that you think they should give it a shot. You do, of course, want to be sure that what you are recommending will turn out to be profitable for them. Otherwise, they won't ever work with you again. And don't just pop this sales pitch out of no where or the person will feel used. It might be a good idea only to mention the idea and then if they sound interested fill them in with the details.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Copyright 2005

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.realbusinessleads.com

The Art Of Networking And Business Cards

Writen by Natalie Aranda

Every day we meet new people. It doesn't matter how it happens or why it does, but it is essential to notice that we are constantly connecting with fresh faces. These new countenances could be our future employer, a potential best friend, or simply another person to pass on our services to. With hundreds of meetings each month, it is no surprise that the public is now taking advantage of these meet and greets.

Business networking is a great way to make connections with others. Although we meet new people on a daily basis, we don't always keep the relationship going. We all want to be known in our specialized field. Therefore, having an array of business cards would create more opportunities and a plethora of open doors.

If you are running a small or large business, then it is necessary to have a great business card. One must always remember that this is an affordable way to advertise your services. It doesn't have to be extravagant. However, it does need to include vital information such as a phone number, e-mail address and website address if you have one. Many people also prefer to spice it up with a bit of color. After all, color business cards will most certainly stand out in a pile of black and white cards.

It is very important to remember that business cards are piece of paper that is marketing your services. It should reflect your company's image and of course portray the type of feeling you want. For instance, if you are an artist, it would be wise to create a professional yet artsy business card. Perhaps a colored business card with a logo of your art work would show others that you are ready to work for them.

By handing them out to anyone you meet, you are setting up a new contact. Even if you do not see them again, they will still have your business card. Therefore, you'll never know when they will need your expertise. They may even contact you when a job opening is available or when another client of theirs is in desperate need of great service in your field.

It is extremely simple to create them yourself. Most drug stores carry business card paper which is usually only a few dollars. Many stores even have patterns and color business cards in a variety of hues. This will allow you to be creative and make your piece of paper stand out! If you are computer literate, it is easy to design everything on the computer and then print it out with the paper you bought. There are special printing options for business cards, so it is crucial to change the preferences beforehand. On the other hand, if you are too busy or computer illiterate, perhaps you should hire a professional to create your business cards. There are many businesses including Kinko's, who will design a wonderful color business card for an affordable price.

Although business cards sound like a hassle for some, they are actually one of the most affordable marketing tools for your company. Most businesses get ahead easily if they are constantly offering people their business cards. It is not only a great way to make connections, but it also lets you know that you have done everything in your power to get clients.

http://www.latenightprinters.com

Natalie Aranda writes on small business and marketing. Business networking is a great way to make connections with others. Although we meet new people on a daily basis, we don't always keep the relationship going. We all want to be known in our specialized field. Therefore, having an array of business cards would create more opportunities and a plethora of open doors. It is extremely simple to create them yourself. Most drug stores carry business card paper which is usually only a few dollars. Many stores even have patterns and color business cards in a variety of hues. This will allow you to be creative and make your piece of paper stand out!

Friday, February 20, 2009

The Power Of Silence

Writen by Noelle Wong

Too many times in business networking events, I'd be approached by someone who would talk continuously about their product or service offering for at least 10 minutes. These people do not seem to notice the glazed look of the listener's eyes, nor the body wanting to move away from them. They just talk, talk and talk. These people are exceedingly good at hanging onto others for a long time, not letting them move. They hand out literature that I end up throwing away because I haven't asked for them. It is not hard to be averse to such people and their product or service offerings. I'm sure many of you have similar experiences.

The messages these non-stop talkers convey are:

 they are desperate for business – because they wouldn't stop talking about it, and make it obvious that you are a good candidate for the offerings they have, even though you know you are not a candidate at this time;

 their products are complicated – since it takes them so long to explain what they are and how they work;

 they do not respect your time – because they don't seem to notice you are not interested and wanted to move away.

Therefore, in networking events, silence can be very powerful. Silence does not mean that you are to be mute throughout an event.

In silence, you get to listen and observe whether the person in front of you is a prospect or not. You can better qualify people by asking questions, and let the other person talk.

Hence, be quiet after you give your thirty seconds infomercial. Do not feel that you have to ramble on to keep the conversation going. Instead, just relax, and observe the people you converse with. If they are interested in what you have to offer, they will ask you more questions. Then, you may give them more detail about your offerings.

Observe the behaviour of your potential prospects – are they interested? Watch the body language – are they giving you full attention by facing you directly, or are they moving away from you? Are the eyes shifting away from you frequently, or are they focused on you?

Last but not least, if you are a victim of a non-stop talker, the best thing to do is to be honest and let them know that at this point you are not in need of what they have to offer. Thank them for taking the time to explain their offering to you, then walk away.

Noelle Wong sees and unveils beauty in people. She is the owner of iN-IMAGE! Inc., a personal image consulting company in Toronto that offers one-on-one consultations and workshops to help people increase their personal presence. For more information, please visit her website at http://www.in-image.com.

Thursday, February 19, 2009

6 Tips To A Proper Handshake

Writen by Matt Peschong

Understanding the proper way to shake someone's hand can mean the difference between success and failure in the business enviornment. Positive or negative reactions are almost instantaneous in the marketing setting and almost always based around first impressions. This is why the firmness or weakness of your handshake, understanding whose hand you're shaking, your dominance, and your eye contact all play an important role.

A limp handshake might make you appear weak or hesitant. An overpowering handshake can stamp you as a manipulator or over dominant. The best handshake is sincere and firm with a confident smile and good eye contact.

Be aware of power distance relationships when meeting someone for the first time from a different geographical or culture than your own. When in Rome, do as the Romans do. Let the person you're meeting determine "space distances" for you. It's always better to be safe so approach with a hidden sense of caution to let the person you're meeting "take the lead" and determine how close or far to come to you for a handshake. Below you'll find several excellent tips that I've been able to jot down over the years.

Proper Handshake Grasp:

In the business setting, whether your a man or a woman you have to express confidence and "shake it like a man". When interlooping your palm and fingers with another individual, be sure to grasp your palm with their palm. Never interlace your fingers with theirs without touching the palm. Be sure your palm grip is firm but not too tight. You can practice your grip with a friend and strangers. Your friends will give you their opinions on your handshake. The best part of shaking a stranger's hand is that you can judge how someone you never met will react to your handshake. Judge their eye movements, their smile (or lack thereof), and body language. Keep working til you get it right.

Shaking Hands Is Not A Contest:

Decades ago, being able to practically break the hand bones of another person when shaking hands was viewed as a sign of strength and confidence. In today's business enviornment, you might send a person to the hospital if you treat shaking hands like a contest.

Shaking A Woman's Hand:

Keep in mind that shaking a woman's hand should be treated the same as shaking a man's hand. You should clasp palms and match their grip with your own.

Say Something: Never be afraid of the person you're meeting. For example, if you're meeting your future boss and you want to make a good impression say something such as; "Nice to meet you" or "A pleasure to meet you" will do just fine.

Forgetting The Name:

If you forget someone's name and you still want to make that super first impression there's a simple trick. Approaching the individual, extend your hand and offer a warm handshake. Say "(Insert Your Name), glad to see you." By saying you are glad to 'see' them and not 'meet' them you are actually playing a clever mind game that often works to your advantage. Having met you before, by saying 'see' instead of 'meet' you're not implying you forget them entirely. In addition, by offering your name you open a door for them to reciprocate your offering.

Sweaty Palms: When you release your grip, pause briefly before continuing the conversation. If you believe your hands became sweaty from the palm exchange you should never rub them off on your pants or suit jacket. The other person will think you believe they have sweaty palms and feel offended. Instead, if your palms get sweaty try touching things randomly as you walk around the office or restaurant. For example, you're in the hot seat for an interview. You shake your potential new boss's hand and it's just wet as a dog. Keep that smile pearly white and say how excited you are to meet them. As you sit down, grasp the armrest of the chair and let some of the sweat soak into the upholestry. You can also try putting your hands on your kneecaps and lean forward as-if you were very intriguied with every word they had to say. Then, slowly let your hands rub themselves off your pant legs.

Mankato Web Design is a Minnesota based marketing and web design company owned by Matthew Peschong.

Importance Of Surrounding Yourself With The Right People

Writen by Stephen Hopson

I've only been in Ohio 8 months. Making new friends in a new town where you know no one is not easy; however, surrounding yourself with the right people is critical to your ability to overcome adversity. Oprah says it best:

"Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down" - Oprah Winfrey

Last night I had a small party for friends from my church. I was fortunate to have a group of people who enjoyed themselves to the fullest without any air or pretense or expectation. Laughter came easily. We all felt comfortable in each other's presence. It was a wonderful feeling.

Are you feeling alone? Join a church. Become a member of Toastmasters if you want to be a better public speaker. What about local civic groups including but not limited to Kiwanis, Lion's or Rotary clubs? They provide wonderful networking as well new friendship opportunities.

When you go to these functions, go with the mindset of helping others. Become a matchmaker and bring people together without any expectation of return. Believe me, if you let go and let God, you will experience incredible abundance in return; however, you must make sure your heart is in the right place - otherwise the universal law of giving and receiving will not be complete.

How can you tell if they are genuine? Watch their behavior. I ask myself the following questions about people who come into my life (and be sure to put yourself in another person's shoes asking the same questions about you!).

Listen to how they speak. When you hold a conversation with them, is it all one-way? Or do they take time to listen to you? Do they appear to have your heart at interest when they're really trying to make a name for themselves? How do they treat you - with respect or do they treat you like a child?

Are they controlling and manipulative? When you confront them about this behavior, do they try to turn things around by saying that they were "just kidding" or make it look like it was your fault or say you're "imagining things?"

Are they willing to listen to your constructive criticism and take them at heart?

When you make a suggestion, do they act condescending or do they respect your opinions?

Are their behaviors congruent with what they say? Do they maintain integrity? Do they do what they say?

Do they really care about your achievements or do they appear jealous? Are they constantly telling you to see the big picture when they themselves aren't seeing it?

Listen to your intuition about the other person. If you feel a tightening of your stomach, your heart picks up a beat and you feel drained when around a certain person, your spirit is trying to tell you something. Listen to it. You may have to let go of that person with love. Find a way to move on without burning any bridges.

Let me ask you: Are your friends willing to take the bus with you when things go down the tubes?

Profoundly deaf since birth, Stephen Hopson is a former award-winning stockbroker turned motivational speaker, author and pilot. He works with organizations that are ready to explore and overcome adversity because no one is immune from it - adversity does not discriminate. His professional speaking services, Obstacle Illusions, include fun and passionate presentations, especially the story of how his fifth grade teacher forever changed his young life with THAT'S RIGHT STEPHEN! You can view his website at http://www.sjhopson.com Stephen also maintains a blog called "Adversity University" at http://adversityuniversity.blogspot.com/

Wednesday, February 18, 2009

Productive Networking

Writen by Mary Kutheis

Social events, seminars, workshops, breakfasts, lunches, meetings over coffee, after-hours events – the list goes on. With the number of opportunities to network in any given week, you could spend two thirds of your available working time just meeting with people!

However, networking is usually only a piece of your overall marketing plan, so how do you make certain your networking hours are well spent?

Get realistic about how much time an event will take.

  • Where is the meeting or event and at what time of day??
  • Will your trip there or back be during rush hour??
  • Do you need to get there early or stay late to be around when the networking really happens?

Here's a hypothetical but very realistic situation. You've decided to attend a networking luncheon that also features a guest speaker. It will take you 20 minutes to get from your office to the event where you'll spend just over two hours including the time you've built in for pre- and post-event networking. Then another 20 minutes back to your office. In total, this event took about three hours out of your day and only a small portion of that time was free for networking.

Do you have that kind of time to waste? Probably not. Productive networking is planned networking. Whether you will have 10 minutes or two hours to mingle, make the time count.

Before you go, do your homework, know what you want to achieve, and have a plan.

  • The motto of successful networkers is "givers get". Be prepared to listen and see what you can do for people you connect with. Hogging the conversation is worse than not networking at all because then rather than having no impression about you they have a bad impression about you.
  • If you are having a one-on-one meeting to network, allot a certain amount of time and stick to it. At the beginning of the meeting let the other person know how much time you have set aside. Have a clear idea of what you want to take away from that meeting.
  • For a large gathering plan your elevator speech well ahead of time. Nothing is more tedious than someone who needs 10 minutes to explain what they do. Get it down to a minute or less and focus on what results you help your clients achieve. If the listener is interested, they'll ask for more information.
  • Is it more important for you to hand out all of your business cards or make a solid connection with one or two people? Usually quality, not quantity, is preferable.

Networking is an important marketing tool for any size business and being a productive networker can make a significant impact in your bottom line results.

Mary Kutheis (kooth-ice) works with individuals, organizations, and businesses who want to be better organized in the workplace so they can be more focused, productive, and profitable. Through seminars and one-on-one work, Mary delivers real-life solutions to people who are buried in paper and e-mail and overwhelmed by "to do" lists. Visit http://openspaces4me.com/ for free tips, articles and other workplace productivity resources.

Tuesday, February 17, 2009

10 Effective Ways To Remember Names

Writen by Scott Ginsberg

Sigmund Freud says "a person's name is the single context of human memory most apt to be forgotten." Feelings of embarrassment and social ineptitude are conveyed through this forgetfulness, and unfortunately, the problem persists daily. The ability to remember names is an important skill that gives you an advantage in social and business settings. However, the way you associate and remember names is based on your learning style and personality type.

The following list of ten effective ways to remember names combines visual, aural and strategic techniques. Once you find the best fit for you, it will become easier to avoid muttering the most awkward and impersonal sentence in the English language: "Hey you!"

Repetition, Repetition, Repetition

As soon as you hear their name, repeat it back to the person. "It's good to finally meet you, Karen—I hear you're the expert on mufflers."

If you don't do this, you will forget her name within ten seconds of meeting her. Also be sure to repeat the name aloud in the beginning, during and at the end of the conversation. This will allow you to widen various areas of your memory circuit.

"That's a great story Stephanie!" "Wow Tony, you obviously know your hockey." If you speak the name, hear the name, and listen to yourself say the name, you will remember it.

Inquiry

The number one rule in interpersonal communication is to show a genuine interest in the other person. So, ask your new colleague to explain the personal significance of their name. Ask if they go by a nickname. Inquire about the culture from which their name was derived. The spelling question is also effective. Even if Dave or Bob is only spelled one way you can always ask if they prefer "Dave," "David," "Bobby" or "Robert."

In so doing, you show them you care about them as a person. You also transform their name from an arbitrary fact into a meaningful representation of them. Ultimately, you will flatter them and make them feel appreciated.

Dramatize Faces

You probably remember faces better than you remember names. Great! This will only make it easier when you dramatize someone's face and associate facial feature with their name. For example, if their nose or hair is particularly memorable, make a connection using alliteration with their name. Brian has bright red hair. Lucy has a long nose.

The trick is to make your associations and dramatizations memorable and interesting. Remember, that which is exaggerated and ridiculous is memorable.

Forget About You

"Did I give him the 'cold fish' handshake?" "Did I even look into her eyes?" "Do you think she noticed the logo on my company briefcase?" If you try too hard to make a good first impression, odds are you will have no idea to whom you make a good first impression to!

So don't think about yourself! Forget about you! Concentrate on them. When you become too self-conscious and nervous during the moment of introduction, it will interfere with your memory.

Write Them Down

If you are a visual learner, write down the name of the person. This is a flawless method to remember. Most networking functions and meetings take place where tables, pens and paper are available.

Throughout the conversation, look down at the name in front of you, and then look at the person. Maria. Then look at the name again. Maria. Then look at the person again. Maria. You'll never forget.

The additional benefit when you do this, unbeknownst to you, is that at least one other person in your group will see you write the name down. Talk about a good first impression!

Inner Monologue

Imagine you've already used Samantha's name during the conversation. You seem to have it committed to memory. Then again, you don't want to overuse her name aurally. Even if a person's name is the sweetest sound they will ever hear, you don't want to make it too obvious that you use the repetition trick.

Fortunately, there are countless opportunities during the conversation to quickly say the name to yourself while you look at their face: while they get a pen, while they take a drink, while they get something out of their desk, while they laugh at your hilarious joke.

It only takes a few seconds to look at someone and silently think to yourself, "Samantha. Samantha. Samantha." Don't worry; you won't miss anything if you choose to do this at the appropriate times.

Introduce Someone Else

"Have you met my coworker Patty?" you ask the nameless person. "I don't believe I have," he says, "My name is Roger. It's nice to meet you Patty." Roger. That's his name! You thought it was Antonio! Thank God you introduced him to someone else or you would be floating up the eponymous creek.

Furthermore, if you introduce someone you just met to another person, it allows you to: take control of the conversation, show your willingness to encourage connections and expand someone else's network of colleagues.

Listen and Look for Name Freebies

More often than not, you won't be the only person who knows the name of your new colleague. This means that other people will say their name, and you will be reminded. No charge. All you have to do is pay attention.

Also remember to keep your eyes open for subtle, visual reminders such as business cards, receipts, nametags, jewelry, table tents and personal papers. Without getting too nosey, it will be easy to identify these "name freebies" that paint you out of your memory corners.

These ten effective techniques to remember names will be helpful to cross the chasm between you and a potential colleague or associate. When you identify and amplify someone's name, you won't suffer a loss of face. Ultimately, your interactions and conversations will become more personal and comfortable.

Practice. Practice. Practice. That's the hard part. But over time you will learn how these different techniques for name memory will work best for you.

Attitude. Attitude. Attitude. That's the easy part. However, while practice enhances your name memory over time, it only takes a few seconds to decide to change your attitude. Don't yourself that you can't remember names. In fact, from this moment on, you are no longer bad with names. Combine this new attitude with your recently acquired skills, and you'll never have to say "Hey you!" again.

LET ME ASK YA THIS... The last time someone forgot your name, how did that make you feel?

LET ME SUGGEST THIS... Next weekend, go to Borders and spend an hour reading books on remembering names. Email me and let me know which ones are your favorites!

© 2006 All Rights Reserved.

Scott Ginsberg is a professional speaker and the author of HELLO my name is Scott, The Power of Approachability and How To Be That Guy. He helps people MAXIMIZE their personal and professional approachability - one conversation at a time. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or http://www.hellomynameisscott.com.

Monday, February 16, 2009

Why Cant I Start A Conversation With You

Writen by Scott Ginsberg

One out of every ten Americans has a fear of talking to strangers. When you enter a room full of new faces, to start these conversations seems like an impossible task. You wait and wait and hope to God someone else says hello first, but the apprehensive silence persists. Then nobody talks to anybody.

This unwillingness to communicate will result in missed opportunities to meet new friends and make valuable connections. Your initial timidity takes time and practice to overcome. However, the more often you throw yourself into the sea, the less likely the waves are to bother you.

Below are four major roadblocks that stand in your way of starting conversations. The solutions to these problems will equip you with the motivation to stop falling asleep behind the conversational wheel.

The Fear of Rejection
They won't say hello back to me. They won't be interested in me. I will make a fool of myself.

This is the number one reason people don't start conversations. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection. Also understand the gains vs. losses. For example, what's so bad about a rejection from someone you don't even know? On the other hand, a new contact awaits your introduction!

Nothing Good to Say
I can't think of anything good to say. I never break the ice. Opening lines are difficult to put into action.

Be certain to ask open ended questions with such words as "How is…?" "Why are…?" and "What was…?" These questions elicit elaboration, explanation and show the other person you have taken an interest in them. Also give a compliment about something you've noticed followed by a related inquiry. Not only does this appeal to someone's personal interests, but it flatters them and satisfies the number one human desire to feel appreciated. Finally, offer an interesting piece of knowledge or trivia. Facts like these are more engaging than the weather and will lead your conversation to new and exciting directions.

Uncertainty of Involvement
All of these people are strangers. I came into the conversation too late. I'm not sure how to get involved with the discussion.

Be an active listener. Make eye contact with the speaker. And, keep your ears open for iceberg statements. These are pieces of free information where ninety percent is under the surface ready to be talked about. For example, listen for an implied statement about someone's family or a key phrase such as "independent contractor." Be sure to smile, nod and respond with follow up inquiries. This allows you to become included as a part of the conversation.

Perception of Conversational Value
Small talk is a waste of my time. There's no reason to interact to these people. I won't gain anything if I say hello to the woman next to me.

Yes you will! You will gain something if you talk to the woman next to you. People start conversations for five reasons: to help, to learn, to relate, to influence and to play. Think of the potential value! And you never know whom you will meet. "Fear not to entertain strangers for in so doing some will entertain angels unaware." Remember, some people enter into your lives and change it forever. But, until you own the attitude that every conversation will affect your life, whatever gain is accrued when you engage in social interaction will continue to be outweighed by your fear.

Ultimately, initiating the conversation is half the battle. It's the most difficult part of interpersonal communication, and therefore an important skill to master. Overcoming your initial fear of rejection will come as you start more conversations, more often. When you use open ended questions which appeal to the needs and interests of others, the probability of rejection will significantly reduce. And, when you become a more active listener with the attitude that conversations do have value, you no longer have to worry about falling asleep behind the conversational wheel.

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.

Sunday, February 15, 2009

Extracting Value From Your Existing Business Networks

Writen by Ben Angel

It very much used to be, "it's not what you know, it's who you know!" Unfortunately your business contacts will only get you so far, unless you really know how to extract value out of your existing business networks and relationships.

This rarely happens due to a lack of education in the area of specialised networking. As business owners, we generally focus on how to develop a marketing campaign, sales processes and how to write business plans (even though few businesses seem to be operating with any of these anyway).

But when do I ask, is the time taken to develop a clear cut business networking strategy? Next to never!

Considering it is one of the most cost effective strategies to attract new clientele and reduce your client acquisition costs, why is such an important aspect being over looked by 1000's of small to medium enterprises and companies?

Purely because of the huge gap in understanding the processes involved in extracting such value from ones networks. It is not as simple as exchanging a few pleasantries and business cards at networking events. That makes up 1 %. It is about the processes and strategies that are implemented following that initial meeting that makes the difference.

With the price of marketing our businesses ever increasing and the return on investment ever decreasing, businesses must shift their focus rapidly to succeed in such a competitive business environment.

So how do you extract value out of your pre existing networks?

There is an entire tool kit of strategies and alliances you can establish with another business owner that will see you both win at the end of the day and have your customers jumping for joy.

They may include:

- Host Beneficiaries
- Cross Promotional Strategie
- Affiliate Programs
- Referral Strategies

I have seen many businesses generate millions in revenue by hugely effective and what some would say, overly simple referral strategies. The funny thing is, the simpler the better when it comes to business alliances and networks!

It is sometimes the simplest of strategies that provide the most value to you, your business, your colleagues business and your customers.

Do not overlook what is sitting right in front of you with your existing networks. We are in such a well connected society, so connected in fact that in most business networking circles you are only ever 1 degree of separation away from your ideal client.

The above strategies are simply just processes utilised to extract those clients and direct them to your business. They are channels, even pathways to your door, website or phone but they do not work unless you build them and maintain them with care.

All of these strategies have one common denominator, they are all about who you know, who your colleagues know and who your clients know. The real benefit comes however when you utilise different styles of alliances to obtain and extract value from your network, as they will from you.

At the end of the day, what's another name in your phone going to do to help you grow your business unless you dial the number and put the wheels in motion?

Ben Angel is the Director and Founder of Nationwide Networking a business networking group that meets monthly to share referrals, knowledge, gain business advice from keynote speakers and work together to proactively help each other grow their businesses.

By attending, you are taking a positive step towards making your business more profitable and easier to run.

Our monthly networking events combine facillitated networking activities to connect you with high quality business connections as well as a live interview with high profile business professionals to give you immediate access to the best business advice available.

Past guests have included, James Tuckerman - Australian Anthill Magazine, Sam McConnell - Marketing Magazine, Diana Williams - Fernwood Fitness and Greg Hocking - Hocking Stuart Real Estate.

http://www.nationwidenetworking.com

Saturday, February 14, 2009

Groups Assist The Make Money Online Syndrome

Writen by Michael Fowler

William Shakespeare once wrote; "The world is a stage on which everyone is a player" ... and in Network Marketing, each player must play his/her part. To make money on the internet, working from home, you need to find the players that play their parts.

Making money online is much easier when everyone is part of the performance...

Groups play a large part in forming such an association. A Yahoo group is easy to form and allows communication to flow freely amongst the members. Keeping everyone informed of latest developments and ideas, is easily done through groups.

To truely realise the "make money at home" principle, you have to communicate and allow people to interact with each other. Team players are known to be more likely to make money online, than their individual opposites. Many minds are greater than one.

Groups are a think tank of ideas that can transform an individuals personal performance by injecting new ideas and methods into their flagging marketing strategies. To make money online, you sometimes need the sort of push that a Group can give you.

While some groups live a short life, many have been around for over 6 years or more and still give that sort of unconditional support that a new person needs, to make money on the internet. Failure rates are lower when a group is active and being led by motivational methods. The Group structure produces loyalty and belief to many people.

Anyone who is serious about learning how to make money online, should ask if there is a support group available within the business and then check it out, to see how active the group is, by looking at the mailing figures. Most groups record the number of posts made in any particular month. 78 or more would indicate some moderate activity.

Belonging to a number of groups is also a great way of relationship marketing. Joining groups that are aligned to your own personal interests, often foster a great number of business associates. Those are the sort people who are most likely to play their part.

Always remember that to make money on the internet, you have to socialise and be online on a consistent basis. Plugging people into an online group will also help you in your quest to make money online.

Michael A Fowler, M.B.A. is the editor of the Internet's premier work at home resource: Work from Home Journal.

An Online Trainer, Mentor and Coach, Michael has been helping people to succeed online since 1998.

http://www.the-mba-way.com | Goldcard43@aol.com

Friday, February 13, 2009

Selling Skills Networking And How To Expand Your Reach

Writen by David Zahn

Every entrepreneur has to face the situation of deciding who to ask for help either directly or indirectly in making contacts with prospects or identifying possible leads for the entrepreneur to follow up with on the strength of a personal introduction or referral. It is almost seen as a taboo to even suggest to someone you know outside of a strictly business relationship that you would appreciate their assistance in acquiring names or entry to potential customers.

The fear is that the other person is put on the spot or that you are asking them to commit to something risky by vouching for you, your company, or your product and service. If one were to take a step back though, there are a couple of competing processes at play.

The first is that it is improper to mix business with social or other relationships. The concern here is that if it were not to end successfully, how would that impact the established relationship?

The second is that the majority of business relationships are based on networking between customers, suppliers, and interested others. The way that works is that one customer or supplier familiar with you recommending or introducing you to another potential customer that could use the products or services you provide. Now, networking is not simply an opportunity for you to take from others to build your list of leads. Rather, it is the exchange of contacts, ideas, or other valuable information between two parties. If you fail to provide value back, you will not have the same access to other people's insights as they will choose to no longer share with you.

In terms of who you should network with, the best answer is those that know you and your capabilities best and can provide leads to you that are highly probable or at least somewhat qualified by the person offering the lead to you. So, the best place to start is with the following:

• Friends. As you speak with friends, let them know what you are doing and how your product or services either have or can help others. Very often they may know someone who has exactly a need you are capable of meeting.
• Family. Family often has a vested interest in seeing you succeed since they are related to you. While you may want to be careful not to come on too strong at the family reunion, it is a target rich environment to ask for help, practice your elevator speech, and see if there are any hidden leads among family members.
• Old Company. If you left previous employment on good terms, you may want to ask decision makers if they have the potential to become a client, or know of others with the potential. After all, they know you and your abilities, and assuming you did stellar work, they may be eager to have someone who understands them as well as you do offer assistance to them.
• Cronies who left old company. If you have kept track of others who have left your old company, or perhaps people you knew through that association with your old company that perhaps called on you or that you had occasion to work with, you can reach out to them and see if they have any insights.
• Neighbors. As long as you are asking, it is possible that neighbors may work with, know of, or have contacts with others who can use your products or services.
• Social/Civic/Religious Organizations. If you belong to any organizations or are affiliated with any groups, you may want to use that tie-in to approach potential leads or ask for people you know to introduce you to others.
• Volunteer Groups. If you do not already volunteer for a charity, you should consider doing so immediately. Given the spirit that people are in when they are participating in charitable work – being very giving and extending themselves to others, it is an ideal setting for you to demonstrate your contribution to the organization and at the same time increase your odds of having someone wanting to help you out.

If it is a fish you are looking to catch in the ocean of prospects, then you are more inclined to snare one with a net than with a spear. Spread your networking as wide as you can and chances are that at least one of your contacts will pay dividends.

David Zahn is a two-time author addressing the issues of entrepreneurship and consulting ("How To Succeed As An Independent Consultant, 4th Ed." and "The Quntessential Guide To Using Consultants") as well as being a frequent interviewee and contributor to articles in publications like, "BusinessWeekOnline, Entrepreneur, BrandWeek, Training & Development, CTPostOnline, and others. For a free "business readiness assessment," please click on http://www.startupbuilder.com.

Thursday, February 12, 2009

Network Of Business Associates For The Opportunity Entrepreneur Get Rich With The Right People

Writen by Martin Thomas

Entrepreneurs need like minded individuals to learn from and relate to. You can learn an enormous amount from mingling with other opportunity entrepreneurs. This also serves to become a source of profit and revenue too as members of the network pass on lucrative deals that they can't currently take on due to existing commitments.

If you value a network of business associates then there is plenty of opportunity to develop contacts within your own sphere of specialization. Opportunity investment is a vast and broad umbrella term that composes of many different industries. Its true that real estate is what opportunity investors most often specialize in, however even in real estate you are free to specialize in segments like developing land, house rehab, commercial and a dozen other broad categories.

To establish connections within your own sphere of specialization is very advantageous, but they don't have to be opportunity investors to be of value as a contact. For example, I particularly like yacht's and marine assets of all sizes and descriptions. Many from my network are simply knowledgeable and honest sales staff and sales managers of marine brokerages. They often inform me of deals going that are worth looking into. I also belong to several yacht clubs and associations. Often just getting involved in the places assets are occasionally disposed of is a great place to find the opportunities you need to build your bank balance.

However the main point is to specialize and develop contacts within that particular niche.

To develop these contacts its crucial to establish a working rapport that expressly exists to serve both parties. Simply grooming these contacts for long term benefit is your main goal, however social friendships can and often do develop as is the case with my network. I have a loose affiliation with over 40 different individuals and groups that makes it a hectic day even on a quiet day. I have 5 particular friends (including my brother in the group) that meets every weekend on my Cruiser for beers and interaction. Business and pleasure, followed by a round of golf. These particular associates were always friends in the first place so they are very trusted. We all came up together, so a network helped me personally enormously.

Martin Thomas (c)2005

Martin is a professional investor and Entrepreneur. If you would like to discover more about being an entrepreneur, you can read "The Million Dollar Mentor" by Hayden Muller. Martin recommends this work highly and has used the very concepts contained in the work for his own successful entrepreneurial activities. http://www.opportunity-investor.com

Effective Networking Four Communication Missteps That Scream Failure

Writen by Melissa Wadsworth

It's frustrating. You're attending all the right networking events and industry meetings, but something is not clicking. Your new business prospect list is not growing. The phone is not ringing with networking follow-up calls.

The problem may be your communication style. From time to time, we all get caught up in our own business goals and lose sight of the point of any communication – the exchange of information. Developing a comfortable self-awareness can be your biggest networking ally. So watch for the four primary networking missteps that can prevent you from being as effective a networker as you'd like.

  1. Mixed Messaging. Sometimes we think that we're sending one message, when our attitude and words actually say something else altogether. So be clear about the business message you want to send. State it to yourself prior to your one-minute elevator speech at a networking event. Rehearse a second, more casual but concise, business definition for unstructured networking opportunities. If you aren't convinced, no one else will be. For instance, I recently concluded that trying to promote a skill I no longer enjoyed was hampering my networking success. Once I got clear about this it was much easier to clearly position and promote the skills I was passionate about expanding.

  2. Inappropriate Response-itis. It happens all the time. I see it in networking, during client meetings and in marketing strategies. You state your key business message and then you fail to respond appropriately to the input or response that you receive. Maybe you keep trying to make the same point over and over (only slightly restating your initial point). Perhaps you are racing ahead in your mind thinking about what you want to say next rather than listening to what is being said to you. You see someone else you "must" talk to and your attention is compromised. In any communication, it is vital to really listen. Process the response you receive and make it part of your own response. For instance, responses that indicate active listening include: "I'm glad to hear you say that..." "That's an interesting point because…" Give and take, rather than one-sided promotion, is the only way to move conversation forward in a manner that is respectful to both parties.

    A bad case of inappropriate response-itis: I recently inquired about a business service. Despite the fact that I told the sales representative exactly what information I needed in order to make a buying decision, the sales representative kept responding with what sounded like "scripted" responses. After a few minutes it was evident that this person did not know how to go off script to close the sale or to actually respond to my questions. Stay flexible. Listen and let the verbal cues you receive determine your contribution to the conversation.


  3. Body Language Blocks. Effective business networking also entails watching for body language cues. If you feel your message is being "blocked," look to see if the person you're talking to has their arms crossed in a determined manner. Watch for such cues and use your own body language to positively reinforce your message. If someone is presenting such a closed body posture keep your posture relaxed and open. Use hand gestures with your palms upward. In a friendly manner probe to find out what interests them or is important to them. People like to talk about themselves and they want to know their needs are heard. When both yours and their body language is relaxed and respectful (e.g. making good eye contact) your business message has much more chance of coming across successfully.

  4. Missing Message Confirmation. This may seem obvious, but often it's easy to forget to confirm that your key networking message was clearly received. For instance, you can reinforce your business message during networking by saying, "Now that I've told you all about my marketing expertise in consumer products, tell me about your business." If you're trying to relay product information ask an open-ended question such as, "What questions do you have about these nutritional products specifically formulated for women?" It's the equivalent of asking in a personal situation, "Am I making sense?"


Successful business networking takes comfortable self-awareness and your full attention. When you start and end conversations clearly, while staying alert to physical cues, and are flexible and open to specific circumstantial opportunities that naturally arise in any conversation, your message gets heard loud and clear.

Melissa Wadsworth is a communications expert and the author of Small Talk Savvy. As a freelance marketing writer and PR Coach, she bring 20 years of corporate public relations and markeing experience to her craft. To learn more, visit her Web site at http://www.melissawadsworth.com. Contact her and reference this article to receive a special report: "Top Ten PR 101 Tips."

Wednesday, February 11, 2009

Building Instant Integrity In Your Business Relationships

Writen by Dr. Leif Smith

How strong are your business relationships? In today's fast-paced society, the frenetic pace of work and life ensure that we won't get very many chances to make that good first impression. The following guidelines will allow you to maximize the trust that others' place in you and make a good impression each and every time.

1. Be Responsive

* Return all calls within 24 hrs (minimum)
The simple act of getting back to people that contact you via phone is a lost art. Most business people overlook how important it is to return all calls quickly. It displays respect for the message and for the person calling you, essentially sending the message, "Your call is as important as every other call I get, and I give it my prompt attention."

* All emails within 24 hours
It is just as easy to return an email within 24 hours as it is a call. There really is no excuse (or no good excuse) for not getting back to people while they still remember that they contacted you!

* Listen twice as much as you talk
Contrary to popular opinion, listening is just as important as your ability to communicate ideas in the business world. Most people emphasize the latter rather than the former, and as a result fail to build trust in their business relationships.

Leif's quickie guide to better listening:

A. Frame messages quickly. Reflect back to the person to whom you are listening a condensed version of what you have discerned.

B. Attend to non-verbals: Match nods, body position, gestures. This increases their comfort level with you.

C. Attend more to how the person is articulating much more than what they are articulating.

II. Offer Value at Every Turn

* Pragmatic value is key
The value you offer, whether it be a service, a product, or a relationship, has to have utility for the person you are trying to build a relationship with.

* Always follow up
Always. If you spent a half hour discussing something and don't follow up, those thirty minutes were wasted. Follow up with a thank you, a note, an article of interest, whatever. But follow up.

* Be honest
Honesty is a lost art in relationships. Everybody pays lip service to the idea that they value it, but few people actually seek out honest, unabashed feedback. If you can provide it, you will instantly build integrity in your business relationships, because very few people do so.

III. Be An Object of Interest

* Use the language well
Learn how to speak well. Learn new words and increase your vocabulary on a weekly basis. Doing so tells other people that you are an educated individual, and value how you come across in interpersonal settings.

* Dress well
When in doubt, overdress. Dressing well is simple to do, no matter how much you earn. Buy quality clothes, nice shoes, etc. Looking nice sends a message that you care about your physical appearance.

* Be contrary
Don't be afraid to be contrary, even if it means throwing others off their high-horse every now and then. Being contrary and the ability to have an opposing viewpoint sends a message that you have your own thoughts on the matter and care enough about them to not compromise.

Copyright (2006) Leif H. Smith, Psy.D. All Rights Reserved.

Leif H. Smith, Psy.D, specializes in improving individual and organizational performance. To get more information about his coaching or consulting services, or to sign up for his complimentary monthly productivity newsletter, visit http://www.personalbestconsulting.com

Effortless Networking Do You Move Into Quotsales Modequot Too Soon

Writen by Sri Dasgupta

A few weeks ago, I wrote about how we can be our own biggest challenge when it comes to business networking.

A member of Effortless Networking made an interesting comment about how he sometimes gets in his own way: according to him, there are times when he moves into "sales mode" too soon.

Well, he's not alone. I know I have talked to others about this very topic.

Many people move into sales mode as soon as they recognize a prospect or sense an opportunity.

Some are excited when they realize their product or service can really help the other person, and they can't wait to say so.

Some don't want the opportunity to pass them by.

I'm sure there are a number of other reasons as well.

No matter what the reason is, how does one recognize the right moment to move into "sales mode" and take advantage of the opportunity?

Here's how:

  1. Confirm your hunch

    In other words, is the other person really interested in the topic at hand? Is it something he or she wants to and is ready to address?

    This doesn't have to be -- and shouldn't be -- a lengthy interrogation! Just a few key questions that'll indicate to you whether you're on the right track.

    The process of confirming your hunch also indicates to the other person that you're interested in what they have to say, which is a nice by-product.

  2. Ask for permission

    If your hunch is correct and you do have an opportunity in front of you, then share with the other person why the topic is so interesting to you.

    Then ask if he or she would be interested in talking further about it -- whether it's right then or at a later time.

    At that point the other person knows what you want to talk to them about, and why.

    If they are truly interested in the topic, and curious about what you have to say about it, the answer will probably be "yes".

    Which means that you have the green light to proceed.

So you don't necessarily have to wait until the other person decides to ask about you and what you do (because they may not!).

However, as you can see, you can still take advantage of the opportunity, if in fact there is one.

(c) Copyright 2006, Srirupa Dasgupta

Srirupa Dasgupta is the author of Effortless Networking: Everyday Wisdom to Transform your Business and Life. She helps small business owners, entrepreneurs and self-employed professionals build, sustain and leverage the professional and personal network that is necessary to succeed.

To get a free 15-page guide on the "5 simple ways to Network Successfully", go to http://www.EffortlessNetworking.com .

Tuesday, February 10, 2009

Why Bother With Social Networking Sites Like Linkedin

Writen by Dave Taylor

Q: I think I understand the value of networking as well as the next businessman, but for the life of me, I don't really see what sites like LinkedIn, Ryze and Ecademy can do for me. What's the point of these sites other than just as some sort of digital popularity contest?

A: My good friend and colleague Liz Ryan, head of the women's power networking group WorldWIT, Women in Technology, has a great answer to this sort of question, an answer that I'm quoting here with permission:

I ask people to join LinkedIn, and often they say "I don't want the spam." So I say "You won't get any spam." And they say "But I'm not job-hunting." And I say "You don't have to be job-hunting." Then we go back and forth for awhile. It's a bit of a challenge to get my own friends to see the forest for the trees, sometimes. When Monster.com was new, the big idea was to post jobs online. As an HR person, I can tell you, Monster is a pretty awful place to post jobs. You get KILLED with unwanted resumes from job seekers all over the world. I truly believe that Monster.com is the reason that HR people no longer respond to online job seekers - and sometimes offline job seekers - with any kind of response.

Anyway, over time HR people and recruiters figured out that the real value to Monster is the ability to search the candidate database (for a fee). Maybe some of the same thing is happening with LinkedIn. What seems like the obvious benefit to membership may not be the key feature for a lot of users. See what you think about this LinkedIn primer that I share with my friends. If I'm doing something I shouldn't be doing on LinkedIn, I'd love to know that too!

1) Your profile itself is a great value to joining LinkedIn. I get great, useful contacts from my profile appearing on LI, and of course it's free.

2) Even if you're not job-hunting or doing business developing or searching for contacts yourself, it's a great thing to be able to be a conduit for your friends. They really appreciate that service that you can provide for them. Just the reconnect- with-an-old colleague bit is a godsend: where else can you do that online?

3) LinkedIn is the google for individuals who aren't high on Google rankings. That means anyone who's in a corporation but not senior enough to appear on the About Us/Management Bios page (although of course, those execs are often on LinkedIn too); anyone who is a partner in a consulting firm but perhaps not often in the news or otherwise mentioned online; and zillions of other people whom you'd have trouble finding if it weren't for LinkedIn.

4) Let's say you have a business meeting with the VP of Marketing at a major corporation next week. If it weren't for his profile on LinkedIn (say, if you were having this meeting three years ago), how would you learn where he went to school, where he worked before his current job, and other details about him? With the help of his LinkedIn profile, you're a zillion times better prepared for the meeting.

5) Now let's say that VP of Marketing is behind the curve and doesn't have a LinkedIn profile. No big; you find another connection of yours who works at the VP's current company, and ping her for some background. See? LinkedIn to the rescue again.

6) Want to know who's working in a particular industry space in a given city? LinkedIn search. Intelligence gathering, even if you never contact any of the people you find.

My point is that there's lots more to LinkedIn than just reaching out to people for job leads and for business development leads - not that either of those are bad things. And I agree with other posters that you have to use the tool, rather than just join up and sit there like a lump. But I'd love to hear stories of some more creative uses for LinkedIn, from other users...

Thanks for sharing your compelling story with everyone, Liz. When I think about your point with Monster.com causing recruiters to never list jobs online anymore, I not only know that it's true from personal experience, but also find it to be an interesting example of the law of unintended consequences, in the same way that a site like LinkedIn helps with market research or background checks.

At the end of the day, in business you're ultimately constrained only by the skills you can bring to the table and the network of friends and acquaintances you can call on for help, advice and assistance. And if you don't help them when you can, of course, it doesn't take long to be ostracized from a group, however informal or far- flung. But if you are part of a circle of professionals, you will always grow your career faster, smarter, and more profitably.

Dave Taylor is an internationally recognized expert on business and technical topics and is the author of 18 different books and thousands of magazine articles. His Q&A Web site is http://www.askdavetaylor.com/