My advice is to go for the contacts and nurture the relationships then go for the contracts. The reason is that a contract is usually a one time shot and even if you do an excellent job, you have not taken time to create a business relationship. In this manner once the contract is over, it is literally over. If on the other hand, you take the time to form a business relationship and then get the contract, when the contract is over, you still have the relationship. This in turn can lead to further contracts, especially if they are pleased with the results the first time around. Relationships are the key to success in any business venture. You do not find the Japanese doing business with strangers. They take time to get to know you and then give you small projects to test your expertise. If you want to succeed, do it the Japanese way.
You should also apply this same technique when forming your Power Team. Form that business relationship and then do small projects together. This will give you insight on how well you work together and of the quality of work. It is at that point you can make your final decision to go with this person on the Team. I have tried a couple of Team members in my group from time to time and even though we worked well together, the other person was always too busy to work with us. This person was an absolute genius with the web but he was also in great demand. Even though he was ideal, we decided that some availability was also important.
Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com You may also view her latest publications at http://BlueprintBooks.com Dr. Daoust also writes for the National Networker http://theNationalNetworker.com |
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