Networking online seems simple enough, just find a spot and step right in… or not. I've taken advantage of the opportunity on several fronts, occasionally floundering along with the rest, or being inducted into the leadership (occasionally kicking and screaming all the way to the prized throne), and even on several occasions finding my very own niche and fitting in well.
Networks have various purposes. Often those purposes do not include networking, so if that is your goal, be sure networking is actually at least part of the purpose of the network.
1. Find a network that fits your style. Niche based networks need not be specifically your niche to fill the bill. I've found that I need input and access to people in a variety of niches to make my business work. My purpose is to find a network that uses my skills and includes folks who have skills I'm going to use.
Recently, I spoke with Heidi Caswell of http://www.heidiscards.com about creating an ad-card that would work for my tax business. While her business isn't particularly related to my 'tax business' her services may prove quite helpful to my business. When I need cards for other purposes, Heidi will definitely come to mind, because she cared enough to go the extra distance and contact me. Our network is working, because we have mutual interests, although our niches are quite different.
2. Actively participate in the network. When you join a network, it is important to let them know what you offer, and begin to communicate what you need to others. Online, we often refer to this as "posting". If you're going to take time to join a network, at least jump in there and tell them why you're there.
If you want to network with other writers, or meet people who offer marketing tools, open a thread asking for those services or information about them. Read other posts and respond, offering your services where appropriate.
3. Be an interactive part of the solutions. All networks based on interactive solutions and needs of the networkers find strength in their resources. When reading posts, look for ways to help, offer suggestions, or add information. Even if your information comes by way of additional questions, you've added something positive to a network group, by posting your thoughts.
4. Help with any ongoing network projects. Autumn Fling was the brainchild of Ginger Marks from http://www.documeant and while she's put in a lot of work for the creation of this chat event, it didn't stop with her. Advertising, promotions, articles, and content have been drawn from most of her interactive network. I'm sure she could have done the job without my help, but … would she really have wanted to? And more importantly, would I have wanted her to? Get involved and participate. Go visit the site at http://www.winningsistersofryze.com and see what you have to offer. Or just get involved in whatever network you are in.
5. Promote the network on your sites. Whenever possible, promote your networks on your blog or website – even just a tiny blip that sends your readers to that site for a referral. Online networking is primarily about building traffic to your site and growing your online business. By building traffic to your network, you are sending traffic to your site as well. It works. When you promote others, you get promoted.
Break the network code by following the steps here in this article. Get recognized by getting involved.
Webpreneur and Content Provider, Jan Verhoeff, has learned to focus her business on meeting the needs of others. By creating an atmosphere where many can achieve their desired goals, Jan moves steadily toward her own goals. What is your dream business? Are you there yet? Let Jan help you achieve your business goals with information, resources, and consulting that works. Visit her at http://www.janverhoeff.com |
No comments:
Post a Comment